Marketing and advertising programs for healthcare and pharmaceutical companies must adhere to strict federal rules about what they can and cannot say about products and services. Follow the latest developments and best practices here for marketing in this highly regulated sector.
Mar 9, 2014 - Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Comments
Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments
Nov 19, 2012 - Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Comments
Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments
Aug 13, 2012 - Global brands have been the likeliest to want their names to the right of the dot. Comments
Jun 18, 2012 - Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Comments
Apr 23, 2012 - PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Comments
Jan 31, 2012 - The number of digital coupon "events" increased by 12.3 percent in 2011. Comments
Oct 28, 2011 - Effort takes interactive marketing to the bathroom mirror. Comments
Aug 24, 2011 - Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. Comments
Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments
Jul 21, 2011 - Hacking incident will not affect drug maker's brand- or disease-related Facebook pages. Comments
Jul 12, 2011 - Google courts pharma as Facebook prepares to force comments on their pages. Comments
Jul 7, 2011 - Product specific pages may be be permitted to prevent user comments. Comments
May 20, 2011 - Pharma marketers that disable comments on their Facebook pages are in for a change. Comments
May 13, 2011 - Company has set aside $500 million for a possible DOJ settlement. Comments
Oct 1, 2010 - For heavily regulated pharma ads, Google says low CTR is a good thing. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT