Healthcare & Pharma

Marketing and advertising programs for healthcare and pharmaceutical companies must adhere to strict federal rules about what they can and cannot say about products and services. Follow the latest developments and best practices here for marketing in this highly regulated sector.


Q&A: Digital Marketing for Pharma – Merck Indonesia

Mar 9, 2014 - Digital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Comments

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

customerdata Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

The Latest Healthcare/Pharma Online Advertising Trends

pharmacy-pills Nov 19, 2012 - Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

PharmCos Sign Up for New TLDs

pharmacy-pills Aug 13, 2012 - Global brands have been the likeliest to want their names to the right of the dot. Comments

Insomniacs More Likely to Watch TV Online

insomniac Jun 18, 2012 - Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Comments

42% of U.S. Consumers Use Social Media for Health Care Info [Survey]

stethoscope Apr 23, 2012 - PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Comments

Non-Food Marketers Grab Greater Share of Digital Coupon Space

Jan 31, 2012 - The number of digital coupon "events" increased by 12.3 percent in 2011. Comments

Anti-Acne Brand Combines QR Codes With Mobile Video

xout-bottle Oct 28, 2011 - Effort takes interactive marketing to the bathroom mirror. Comments

Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ

googlecanadapharmacy Aug 24, 2011 - Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. Comments

Facebook Comment Change Revives Pharma Call for FDA Guidelines

pfizerfacebookcomment Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments

Pfizer Facebook Page Returns With No Impact on Other Pages

pfizerfacebook Jul 21, 2011 - Hacking incident will not affect drug maker's brand- or disease-related Facebook pages. Comments

Google Hand Holding Brings Pharma to YouTube

sanofi-youtube-arturo Jul 12, 2011 - Google courts pharma as Facebook prepares to force comments on their pages. Comments

Facebook to Let Pharma Disable Comments on Some Pages

Jul 7, 2011 - Product specific pages may be be permitted to prevent user comments. Comments

Facebook Tells Pharma Brands They Must Allow Comments

adhdallies May 20, 2011 - Pharma marketers that disable comments on their Facebook pages are in for a change. Comments

Report: Google to Settle With DOJ Over Illegal Pharma Ads

May 13, 2011 - Company has set aside $500 million for a possible DOJ settlement. Comments

Pharma Marketers Scared to Test Google Ads, So Google Does

Oct 1, 2010 - For heavily regulated pharma ads, Google says low CTR is a good thing. Comments

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