Marketing News & Expert Advice
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Healthcare & Pharma
Marketing and advertising programs for healthcare and pharmaceutical companies must adhere to strict federal rules about what they can and cannot say about products and services. Follow the latest developments and best practices here for marketing in this highly regulated sector.
The Latest Healthcare/Pharma Online Advertising Trends
Nov 19, 2012 - Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Comments
Topics in Marketing:
Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
Comments
PharmCos Sign Up for New TLDs
Aug 13, 2012 -
Global brands have been the likeliest to want their names to the right of the dot.
Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
Comments
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
Apr 23, 2012 -
PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals.
Comments
Non-Food Marketers Grab Greater Share of Digital Coupon Space
Jan 31, 2012 - The number of digital coupon "events" increased by 12.3 percent in 2011. Comments
Anti-Acne Brand Combines QR Codes With Mobile Video
Oct 28, 2011 -
Effort takes interactive marketing to the bathroom mirror.
Comments
Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ
Aug 24, 2011 -
Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case.
Comments
Facebook Comment Change Revives Pharma Call for FDA Guidelines
Aug 17, 2011 -
For pharma brands, the FDA is the elephant in Facebook comment room.
Comments
Pfizer Facebook Page Returns With No Impact on Other Pages
Jul 21, 2011 -
Hacking incident will not affect drug maker's brand- or disease-related Facebook pages.
Comments
Google Hand Holding Brings Pharma to YouTube
Jul 12, 2011 -
Google courts pharma as Facebook prepares to force comments on their pages.
Comments
Facebook to Let Pharma Disable Comments on Some Pages
Jul 7, 2011 - Product specific pages may be be permitted to prevent user comments. Comments
Facebook Tells Pharma Brands They Must Allow Comments
May 20, 2011 -
Pharma marketers that disable comments on their Facebook pages are in for a change.
Comments
Report: Google to Settle With DOJ Over Illegal Pharma Ads
May 13, 2011 - Company has set aside $500 million for a possible DOJ settlement. Comments
Pharma Marketers Scared to Test Google Ads, So Google Does
Oct 1, 2010 - For heavily regulated pharma ads, Google says low CTR is a good thing. Comments
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