Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings.
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Jan 21, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Dec 24, 2012 -
The top missed opportunities in local strategies.
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Dec 10, 2012 -
Some tactics to help you leverage any potential difference that gets you the click, call, and sale.
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Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
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Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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Oct 15, 2012 -
Don't forget that you need to tell the story of your business/brand to the customer.
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Oct 1, 2012 -
And why that matters to marketers.
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Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Aug 20, 2012 -
If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section.
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Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Jul 18, 2012 -
Automatic updating service lets businesses target repeat customers.
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Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
Become a Better Online Marketer!
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