Marketing News & Expert Advice
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Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Optimizing Local Search Campaigns
Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments
Topics in Marketing:
The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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The Coffee Bean and Tea Leaf Goes Hyper-Local
Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Ratings and Reviews - Your Largest Local Opportunity, Missed
Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings.
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Marketing's New Mandate: Invitation vs. Interruption
Jan 21, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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5 Things to Remember When Going Local
Dec 24, 2012 -
The top missed opportunities in local strategies.
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Local Promotions - Connecting Online/Mobile Search to Offline Conversion
Dec 10, 2012 -
Some tactics to help you leverage any potential difference that gets you the click, call, and sale.
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A Letter to Google's Local Team: Can You Give a Brand a Break?
Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Oct 15, 2012 -
Don't forget that you need to tell the story of your business/brand to the customer.
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What's More Local Than Weather?
Oct 1, 2012 -
And why that matters to marketers.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses
Aug 20, 2012 -
If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section.
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Google Ratings and Reviews - A Perfect 30?
Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Foursquare Local Updates Competes with Google, Twitter
Jul 18, 2012 -
Automatic updating service lets businesses target repeat customers.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Speaking Your Target Audience's Language
Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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