Marketing News & Expert Advice
|
|
|
Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Topics in Marketing:
Building Relevance With Geo-Fencing
Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments
Was the Penguin Update in Fact the Honey Badger Update?
May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments
Digital Co-op Ads Are Ignored by Some SMBs
May 15, 2012 -
$450M in potential digital ads for SMBs from manufacturers will go unused.
Comments
Social Media Ad Spending to Reach $9.8 Billion
May 15, 2012 -
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
Comments
Facebook Deepens Local-Mobile March
May 7, 2012 -
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
Comments
McDonald's and Capital One Test Cox Mobile Ads
May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
Comments
Yahoo Woos Small Biz with Marketing Dashboard
May 2, 2012 -
New service provides consolidated view of marketing results and reputation.
Comments
Finders Are Now Seekers: How Local Has Changed the Game
Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments
Former Apple Exec Helps Foursquare With Ads
Apr 20, 2012 -
Sales vet Steven Rosenblatt is working closely with geo-social app.
Comments
The New Local: An Intro
Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments
Optimizing Your Local Listing on Apple's Siri
Feb 9, 2012 - Teaching Siri to suggest your business. Comments
Mobile Website or Please Read the Fine Print?
Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments
Report: Local Ad Player WebVisible Has Closed
Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments
Death of the Website as a Marketing Tool?
Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments
Local Marketing Checklist - Reprioritizing the Opportunity
Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments
Local Digital Ad Revenue to Hit $23.3 Billion This Year
Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments
Will Apple's Siri Change the Voice of Local Search?
Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Google Adds Zagat to Its Local Buffet
Sep 8, 2011 -
Search giant dives deeper into content game, perhaps further spurring Google Offers push.
Comments
Clicks vs. Calls - Which Are Better?
Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
