Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

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Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Authenticity Through Mobile Marketing

mobilemarketing Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments

The Future of Local

Google Glass is now available in the UK for 1000 Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent. Comments

Where Will Google's Local Carousel Go to Next?

largenewgooglelogofinalflat-a Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

Local SEO Strategy for the Multi-Location Marketer

local Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

mobile-measurement Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

Yahoo Launches Listing Management Tool for Small Business

scan-results-1-copy Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments

Marketing's New Mandate: Invitation vs. Interruption

passbook Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

Are We Seeing the Resurgence of Internet Yellow Pages?

likelytoreturn May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information. Comments

New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

follow-your-nola May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments

Understanding Where People Are and Where They Are Going…

local May 13, 2013 - If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you. Comments

Building the Optimal Local Online Media Plan

search-type Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

The Search Agency Automates SEM for SMBs

agency-automation Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments

Understand Where You've Been and What You've Done…

here-on-biz Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

The Coffee Bean and Tea Leaf Goes Hyper-Local

instragram-bubbly Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Ratings and Reviews - Your Largest Local Opportunity, Missed

your-rating Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments

5 Things to Remember When Going Local

local Dec 24, 2012 - The top missed opportunities in local strategies. Comments

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

google-offers Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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