Marketing News & Expert Advice
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Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
A Letter to Google's Local Team: Can You Give a Brand a Break?
Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments
Topics in Marketing:
Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Oct 15, 2012 -
Don't forget that you need to tell the story of your business/brand to the customer.
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What's More Local Than Weather?
Oct 1, 2012 -
And why that matters to marketers.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses
Aug 20, 2012 -
If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section.
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Google Ratings and Reviews - A Perfect 30?
Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Foursquare Local Updates Competes with Google, Twitter
Jul 18, 2012 -
Automatic updating service lets businesses target repeat customers.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Speaking Your Target Audience's Language
Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Building Relevance With Geo-Fencing
Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments
Was the Penguin Update in Fact the Honey Badger Update?
May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments
Digital Co-op Ads Are Ignored by Some SMBs
May 15, 2012 -
$450M in potential digital ads for SMBs from manufacturers will go unused.
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Social Media Ad Spending to Reach $9.8 Billion
May 15, 2012 -
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
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Facebook Deepens Local-Mobile March
May 7, 2012 -
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
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McDonald's and Capital One Test Cox Mobile Ads
May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
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Yahoo Woos Small Biz with Marketing Dashboard
May 2, 2012 -
New service provides consolidated view of marketing results and reputation.
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Finders Are Now Seekers: How Local Has Changed the Game
Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments
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