Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

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Avoid These 6 Common Mistakes in Global Marketing

Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing your own global strategy. Comments

When Is a 4-Star Rating Better Than a 5-Star Rating?

rating-shutterstock-95739796 Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer to resolve their issue. Comments

The Power of Location-Based Offers and Relevance

uber-cosmo-vegas-promo-clickz Feb 17, 2014 - Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting to tell more relevant stories based on what they know about their audience. Comments

Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Facebook thumbs up Feb 10, 2014 - Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Comments

Bridging Digital & Physical – The Potential of Leveraging Beacons

local Jan 21, 2014 - The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology. Comments

2014 Local Marketing Checklist

black-friday-checklist Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

Dear Santa: A Google Wishlist for Local Marketers

santaonlaptop Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

pla-cpc Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Authenticity Through Mobile Marketing

mobilemarketing Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments

The Future of Local

Google Glass is now available in the UK for 1000 Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent. Comments

Where Will Google's Local Carousel Go to Next?

largenewgooglelogofinalflat-a Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

Local SEO Strategy for the Multi-Location Marketer

local Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

mobile-measurement Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

Yahoo Launches Listing Management Tool for Small Business

scan-results-1-copy Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments

Marketing's New Mandate: Invitation vs. Interruption

passbook Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

Are We Seeing the Resurgence of Internet Yellow Pages?

likelytoreturn May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information. Comments

New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

follow-your-nola May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments

Understanding Where People Are and Where They Are Going…

local May 13, 2013 - If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you. Comments

Building the Optimal Local Online Media Plan

search-type Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

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