Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion

Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

A Letter to Google's Local Team: Can You Give a Brand a Break?

shutterstock-77002105 Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

The Evolving Location Measurement Industry

location-based Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

display-ad Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments

What's More Local Than Weather?

shutterstock-100285553 Oct 1, 2012 - And why that matters to marketers. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

googleserpmay Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Foursquare Local Updates Competes with Google, Twitter

checkin-image Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Speaking Your Target Audience's Language

Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Building Relevance With Geo-Fencing

Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Social Media Ad Spending to Reach $9.8 Billion

kelsey-socialad2016 May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments

Facebook Deepens Local-Mobile March

glancee May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Yahoo Woos Small Biz with Marketing Dashboard

yahoo-dashboard May 2, 2012 - New service provides consolidated view of marketing results and reputation. Comments

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