Marketing News & Expert Advice
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Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Topics in Marketing:
Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments
Daily Deals - Advance Planning Is the Key to Success
Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Oh Those Bones, oh Those Bones, oh Those Dry Bones
Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments
Local + Social: The Future of Promotion [Video]
Mar 23, 2011 - Maximize visibility in local search and on the social web with these insights. Comments
SMBs to Boost Social Media and E-mail Spending in 2011
Mar 10, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments
SMB Social Analysis – Can Money Buy You Friends?
Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments
Google Boost: Paid Search for the Masses?
Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments
Marketing-Strategy Checklist for SMBs in 2011
Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments
Attract Local Searchers and Boost Search Results Rankings
Dec 16, 2010 - Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these searchers. Comments
Bing Integrates 3D Imagery for Local Businesses from EveryScape
Dec 15, 2010 -
Company will provide immersive imagery for locations in Bing's business listings.
Comments
Google Places: Does Local SEO and Google Boost Make for a Local SEM?
Nov 18, 2010 - It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google product mix. Comments
Fast-Food Chains Bypass Foursquare With Branded App
Nov 11, 2010 -
Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon.
Comments
Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer
Nov 3, 2010 -
Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons.
Comments
Lionsgate, Aloft Hotels Run QR Code Campaigns
Oct 27, 2010 -
'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet.
Comments
Google Tests New Local Search Ad Product
Oct 26, 2010 -
Search giant hopes to help local businesses easily increase their exposure on its engine.
Comments
Gowalla Goes Local With Ad Program
Oct 26, 2010 - Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Comments
Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media
Oct 21, 2010 - Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Comments
Pepsi to Emphasize Geo-Social in 2011
Oct 14, 2010 -
The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app.
Comments
Google's AdWords Transparency Requirements - Come Into the Light
Sep 23, 2010 - What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
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Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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