Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

checkin-image

Foursquare Local Updates Competes with Google, Twitter

Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Speaking Your Target Audience's Language

Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Building Relevance With Geo-Fencing

Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Social Media Ad Spending to Reach $9.8 Billion

kelsey-socialad2016 May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments

Facebook Deepens Local-Mobile March

glancee May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Yahoo Woos Small Biz with Marketing Dashboard

yahoo-dashboard May 2, 2012 - New service provides consolidated view of marketing results and reputation. Comments

Finders Are Now Seekers: How Local Has Changed the Game

Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments

Former Apple Exec Helps Foursquare With Ads

foursquare Apr 20, 2012 - Sales vet Steven Rosenblatt is working closely with geo-social app. Comments

The New Local: An Intro

Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments

Optimizing Your Local Listing on Apple's Siri

Feb 9, 2012 - Teaching Siri to suggest your business. Comments

Mobile Website or Please Read the Fine Print?

Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments

Report: Local Ad Player WebVisible Has Closed

Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Local Marketing Checklist - Reprioritizing the Opportunity

Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments

Local Digital Ad Revenue to Hit $23.3 Billion This Year

Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments

Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments

 

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...