Marketing News & Expert Advice
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Local
Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Former Apple Exec Helps Foursquare With Ads
Apr 20, 2012 - Sales vet Steven Rosenblatt is working closely with geo-social app. Comments
Topics in Marketing:
The New Local: An Intro
Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments
Optimizing Your Local Listing on Apple's Siri
Feb 9, 2012 - Teaching Siri to suggest your business. Comments
Mobile Website or Please Read the Fine Print?
Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments
Report: Local Ad Player WebVisible Has Closed
Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments
Death of the Website as a Marketing Tool?
Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments
Local Marketing Checklist - Reprioritizing the Opportunity
Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments
Local Digital Ad Revenue to Hit $23.3 Billion This Year
Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments
Will Apple's Siri Change the Voice of Local Search?
Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments
Social, Local, Mobile (SoLoMo) Innovation or Evolution
Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments
Google Adds Zagat to Its Local Buffet
Sep 8, 2011 -
Search giant dives deeper into content game, perhaps further spurring Google Offers push.
Comments
Clicks vs. Calls - Which Are Better?
Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments
Daily Deals - Advance Planning Is the Key to Success
Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments
Business Listing Management
May 5, 2011 - Do's and don'ts for optimizing your business listing for local searchers. Comments
Oh Those Bones, oh Those Bones, oh Those Dry Bones
Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments
Local + Social: The Future of Promotion [Video]
Mar 23, 2011 - Maximize visibility in local search and on the social web with these insights. Comments
SMBs to Boost Social Media and E-mail Spending in 2011
Mar 10, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments
SMB Social Analysis – Can Money Buy You Friends?
Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments
Google Boost: Paid Search for the Masses?
Feb 10, 2011 - Can Google Boost woo small businesses that shied away from AdWords? Comments
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