Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

shutterstock-100285553

What's More Local Than Weather?

Oct 1, 2012 - And why that matters to marketers. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

googleserpmay Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Foursquare Local Updates Competes with Google, Twitter

checkin-image Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Speaking Your Target Audience's Language

Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Building Relevance With Geo-Fencing

Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Social Media Ad Spending to Reach $9.8 Billion

kelsey-socialad2016 May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments

Facebook Deepens Local-Mobile March

glancee May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Yahoo Woos Small Biz with Marketing Dashboard

yahoo-dashboard May 2, 2012 - New service provides consolidated view of marketing results and reputation. Comments

Finders Are Now Seekers: How Local Has Changed the Game

Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments

Former Apple Exec Helps Foursquare With Ads

foursquare Apr 20, 2012 - Sales vet Steven Rosenblatt is working closely with geo-social app. Comments

The New Local: An Intro

Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments

Optimizing Your Local Listing on Apple's Siri

Feb 9, 2012 - Teaching Siri to suggest your business. Comments

Mobile Website or Please Read the Fine Print?

Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments

Report: Local Ad Player WebVisible Has Closed

Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...