Local

Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.

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Digital Co-op Ads Are Ignored by Some SMBs

May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Social Media Ad Spending to Reach $9.8 Billion

kelsey-socialad2016 May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments

Facebook Deepens Local-Mobile March

glancee May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Yahoo Woos Small Biz with Marketing Dashboard

yahoo-dashboard May 2, 2012 - New service provides consolidated view of marketing results and reputation. Comments

Finders Are Now Seekers: How Local Has Changed the Game

Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online resources. Comments

Former Apple Exec Helps Foursquare With Ads

foursquare Apr 20, 2012 - Sales vet Steven Rosenblatt is working closely with geo-social app. Comments

The New Local: An Intro

Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments

Optimizing Your Local Listing on Apple's Siri

Feb 9, 2012 - Teaching Siri to suggest your business. Comments

Mobile Website or Please Read the Fine Print?

Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments

Report: Local Ad Player WebVisible Has Closed

Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Local Marketing Checklist - Reprioritizing the Opportunity

Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments

Local Digital Ad Revenue to Hit $23.3 Billion This Year

Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments

Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments

Social, Local, Mobile (SoLoMo) Innovation or Evolution

Sep 22, 2011 - Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Comments

Google Adds Zagat to Its Local Buffet

zagat Sep 8, 2011 - Search giant dives deeper into content game, perhaps further spurring Google Offers push. Comments

Clicks vs. Calls - Which Are Better?

Aug 25, 2011 - If you want to maximize sales from online marketing, you need to understand purchase behavior. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

Jun 30, 2011 - In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer relationship platform. Comments

Daily Deals - Advance Planning Is the Key to Success

Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments

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