Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments
Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments
Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments
Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments
Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments
Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments
Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments
Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments
Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments
Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments
Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments
May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments
May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments
May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments
May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments
May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.