Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments
Topics in Marketing:
5 Myths (and Truths) About Big Data
Sep 16, 2013 -
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers.
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New Research Defines Buyer's Journey to 3 Steps
Sep 12, 2013 -
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
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Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Sep 2, 2013 -
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
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Lead Nurturing With Online Ads: The Future of Retargeting?
Aug 27, 2013 -
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
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Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain
Aug 19, 2013 -
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.
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Transitioning to a Higher Performing Marketing Practice
Aug 12, 2013 -
To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance.
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Gmail Tabs: An Opportunity, Not a Threat
Aug 5, 2013 -
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
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Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'
Jul 22, 2013 -
Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who will earn a market advantage.
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2 Lessons Learned From Interviewing
Jul 15, 2013 -
If you're a B2B customer interviewing providers for your business, remember to listen and clarify and speak the same language.
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3 Lessons From 1,000 Blog Posts on Marketing Automation
Jul 8, 2013 -
Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you.
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The Future Trend of Marketing Automation: Agile Marketing
Jul 2, 2013 -
If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed marketer.
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Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy
Jun 24, 2013 -
Marketers can use data to design shared experiences that guide people through the sales or brand journey.
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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Only 16 Percent of B2B Consumers Prefer Live Webinars
Jun 4, 2013 -
If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices.
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What Continued Investment in MA Businesses Gives to Marketers
May 27, 2013 -
Marketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional partnerships, and strengthened cross-channel integration.
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Putting the 'U' Back in Automation
May 20, 2013 -
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
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Inbound vs. Outbound Content
May 7, 2013 -
Why 70 percent of B2B buyers want content under five pages.
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Purposeful Partnership Methodology: How to Be a Good Client
Apr 29, 2013 -
What five marketers think makes a good client.
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Handwritten Letters in a World of Technology
Apr 22, 2013 -
How do we embrace the new world without completely ushering out the old?
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76% of the World's Largest SaaS Companies Use Marketing Automation
Apr 9, 2013 -
What can we learn from the large SaaS companies that have generated so much buzz in recent years?
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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