Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

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The 5 Must-Have Emails for Marketing Automation

Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

5 Reasons Sales Teams Should Embrace Marketing Automation

automation-shutterstock-87320653 Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sales team and the bottom line. Comments

How Deep Can Marketing Automation Go Into Your CRM?

shutterstock-159960029 Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments

Marketing Automation Is Driving More Money (and Accountability) for Marketers

automation-shutterstock-136061006 Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments

Yellow Pages to Yelp and the Rise of Empathy Marketing

empathy-marketing Nov 6, 2014 - If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Comments

3 Marketing Challenges Driving the Future of Automation

question Nov 4, 2014 - Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Comments

Creativity and Data: Can’t We Just Be Friends?

business-friends Oct 21, 2014 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time. Comments

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

CRM Alone Will Not Help Your Sales Team Win

shutterstock-159960029 Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are also needed. Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

What Is the One Word You Need to Know to Drive Digital Marketing Success?

Photo of people covering their faces with cards picturing question marks Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments

Companies Don’t Have Relationships, People Do: The Power of Social Signals

Handshake Oct 6, 2014 - Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationships and can close the deal. Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Agencies, Vendors, and the Gray Areas of Programmatic

shades-of-gray Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing vendors counter-productive for marketers. Comments

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

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