Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
Putting the 'U' Back in Automation
May 20, 2013 - We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Comments
Topics in Marketing:
Inbound vs. Outbound Content
May 7, 2013 -
Why 70 percent of B2B buyers want content under five pages.
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Purposeful Partnership Methodology: How to Be a Good Client
Apr 29, 2013 -
What five marketers think makes a good client.
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Handwritten Letters in a World of Technology
Apr 22, 2013 -
How do we embrace the new world without completely ushering out the old?
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76% of the World's Largest SaaS Companies Use Marketing Automation
Apr 9, 2013 -
What can we learn from the large SaaS companies that have generated so much buzz in recent years?
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MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer.
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What's Your Evidence?
Mar 25, 2013 -
The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.
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The Golden Rule of Marketing Automation
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Challenge 'What Is'
Feb 26, 2013 -
We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
Feb 12, 2013 -
What can we learn as marketers from this research?
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Are Predictive Models Dead?
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
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Becoming Great at Marketing Automation
Jan 28, 2013 -
This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
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Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Jan 22, 2013 -
If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.
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Big Data 101: Use Web Data to Understand Customer Intent
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
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Got Social Data? Must Transform Analytics Operations
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
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Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Dec 3, 2012 -
As engagement occurs, marketers can start capturing more data and customizing their message.
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Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
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Count Your Marketing Automation Blessings
Nov 5, 2012 -
The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful for.
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Forget Segmentation: It’s Time to Engage
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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