Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

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Beyond Tweets: How Social and CRM Are Joining Forces

Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Agencies, Vendors, and the Gray Areas of Programmatic

shades-of-gray Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing vendors counter-productive for marketers. Comments

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

4 Ways Predictive Technology Makes Your Life Easier

advertising-words Aug 22, 2014 - Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in which predictive technology can make a marketer's life easier. Comments

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available. Comments

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

Sales and Marketing Alignment: Is Everyone Rowing Together?

rowing-alignment Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects. Comments

Why Marketing Automation Makes Sense Now

automation-shutterstock-136061006 Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales. Comments

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

linkedin-logo Aug 11, 2014 - Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to up their game to stay in the race? Comments

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

choose-your-own-adventure-1 Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue down the sales funnel on their own, instead of being forced into it. Comments

Why Marketing Automation Is Driving a Bigger Role for the CMO

automation-shutterstock-136061006 Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing how to use it to make strategic business decisions. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers. Comments

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting rates. Comments

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