Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

marketing-performance

4 Technologies That Improve Marketing Performance

Jun 9, 2014 - Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the question, "How can I improve my performance?" Comments

3 Things to Know Before Signing With a Marketing Automation Provider

Signing a contract Jun 5, 2014 - Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Comments

The Value of Self-Reported Interests: A Preference Center Story

preference-center Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

5 Ways to Eliminate Wrong Data in Your Marketing

wrong-data Jun 2, 2014 - It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper information and you may see a sales boost as well. Comments

Marketing Automation Best Practices: Advanced Level

automation-shutterstock-136061006 May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

IBM Launches ExperienceOne for Connected Sales and Marketing

imb-experienceone May 27, 2014 - The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Comments

What Role Can C-Levels Play in Marketing and Sales Alignment?

sales-marketing-alignment May 27, 2014 - Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best align marketing and sales isn't always easy. Comments

The 5 Myths of Automated Marketing

automation-shutterstock-136061006 May 26, 2014 - Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple? Comments

The Secret to Successful Storytelling Lies in the Golden Circle

golden-circle-why May 22, 2014 - Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" you do. Comments

Are You Trapped in a Marketing Hamster Wheel?

marketing-hamster-wheel May 21, 2014 - Marketing automation can help you get off that hamster wheel and work smarter, not harder. Comments

The 1 Thing Smart Companies Do to Focus on Hot Leads

leads-shutterstock-165694019 May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

Collaboration, Communication, and Culture

collaboration May 19, 2014 - Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communication. Comments

Marketing Automation Best Practices: Intermediate Level

automation-shutterstock-87320653 May 15, 2014 - A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated marketing to the next level. Comments

How Marketing Automation Software Can Create Loveable Marketing

loveable-marketing May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls at bay, and aligning the marketing to the buyer's journey. Comments

Investing in Trust to Gain Loyalty

Concept image of building trust May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and brands. Comments

How Personal Communication Works With Marketing Automation

personalization May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve just that. Comments

Marketing Automation Best Practices: For the Beginner

automation-shutterstock-136061006 May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

Aligning Marketing and Sales Means Giving Sales Information They Care About

sales-marketing-aligned Apr 29, 2014 - Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein marketing can deliver the type of information that a sales team needs to be successful. Comments

Automation Doesn’t Mean "Hands-Free"

hands-free Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed carefully. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

Scoring: The Overlooked Marketing Automation Tool

black-friday-checklist Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment. Comments

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