Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

Martech Company Feature Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

4y Jacqueline Dooley

Allocadia’s MPM platform will inspire you to ditch...

This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...

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Top 10 marketing automation tools every marketer must have

Marketing Top 10 marketing automation tools every marketer must have

4y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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Marketing automation solutions every SMB should have in 2020

Marketing Marketing automation solutions every SMB should have in 2020

4y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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Nine marketing automation strategies to win the war for ecommerce

Marketing Automation Nine marketing automation strategies to win the war for ecommerce

4y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Three sure-fire ways to use machine learning for improved personalization

Marketing Automation Three sure-fire ways to use machine learning for improved personalization

4y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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How machine learning-powered agencies are reshaping digital marketing

Emerging Technology How machine learning-powered agencies are reshaping digital marketing

4y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA

Emerging Technology Three ways marketers are achieving more with RPA

4y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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AI and automation can make marketers champions again

Emerging Technology AI and automation can make marketers champions again

4y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

Marketing Technology Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

4y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Guide: A modular approach to digital experience platforms

Insights Guide: A modular approach to digital experience platforms

4y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

Digital Transformation AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

4y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Tips for retaining clients and growing recurring revenue

Strategy & Leadership Tips for retaining clients and growing recurring revenue

5y Emily Alford

Tips for retaining clients and growing recurring r...

Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...

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Intro guide: Are you using the right marketing automation platform?

Marketing Automation Intro guide: Are you using the right marketing automation platform?

6y Jonathan Brown

Intro guide: Are you using the right marketing aut...

Making a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...

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5 cross-platform automation tools to improve your team's efficiency

5 cross-platform automation tools to improve your team's efficiency

6y Tereza Litsa

5 cross-platform automation tools to improve your ...

Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...

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Five tools to automate lead nurturing in sales

Five tools to automate lead nurturing in sales

6y Tereza Litsa

Five tools to automate lead nurturing in sales

Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...

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Why retail scalping is still big business - and what to do about it

Why retail scalping is still big business - and what to do about it

7y Luke Richards

Why retail scalping is still big business - and wh...

Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlim...

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6 KPIs you need to measure your account-based marketing campaign

Account-based marketing 6 KPIs you need to measure your account-based marketing campaign

7y Chris Camps

6 KPIs you need to measure your account-based mark...

Account-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...

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What's in a name? The ad industry debates "programmatic" versus "automation"

What's in a name? The ad industry debates "programmatic" versus "automation"

7y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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What does machine learning mean for marketing automation?

What does machine learning mean for marketing automation?

7y Chris Camps

What does machine learning mean for marketing auto...

Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...

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How six retailers are using chatbots to boost customer engagement (and why you should too)

How six retailers are using chatbots to boost customer engagement (and why you should too)

7y Chris Camps

How six retailers are using chatbots to boost cust...

Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers, helping brands deliver everything from 24-hour customer serv...

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Robots vs. humans: Will AI bring the advertising apocalypse?

Robots vs. humans: Will AI bring the advertising apocalypse?

7y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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Four tips for kickstarting your marketing automation activities

Four tips for kickstarting your marketing automation activities

7y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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How to choose the right marketing automation vendor

How to choose the right marketing automation vendor

7y Chris Camps

How to choose the right marketing automation vendo...

Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for w...

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What automated ads mean for advertisers

What automated ads mean for advertisers

7y Nelson Elliott

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...

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A beginner's guide to email marketing automation

A beginner's guide to email marketing automation

7y Tereza Litsa

A beginner's guide to email marketing automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...

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Remarketing: wouldn’t they just come back anyway?

Remarketing: wouldn’t they just come back anyway?

8y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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Google brings programmatic to native ads

Google brings programmatic to native ads

8y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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