Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

4 Ways to Turn Real-Time Into Right-Time Marketing

clock-real-time-risk-waters0314 Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

Anticipation and Satisfaction: 2 Important Pillars for 2015

user-satisfaction Jan 12, 2015 - What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Comments

When Is the Right Time to Pass a Lead to Sales?

leads-shutterstock-165694019 Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process easier for both teams. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

digital-strategy-roadblock Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments

Key Trend for 2015: The Customer Journey Moves to Center Stage

Customer Dec 3, 2014 - Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Comments

How Should SaaS Companies Measure Lead Source ROI?

roi-increase Dec 1, 2014 - Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Comments

32 Ways to Better Use CRM for the Holidays (and Any Day)

crm-shutterstock-121629106 Dec 1, 2014 - In order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the best ways possible. Comments

The 5 Must-Have Emails for Marketing Automation

shutterstock-105905384 Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

5 Reasons Sales Teams Should Embrace Marketing Automation

automation-shutterstock-87320653 Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sales team and the bottom line. Comments

How Deep Can Marketing Automation Go Into Your CRM?

shutterstock-159960029 Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments

Marketing Automation Is Driving More Money (and Accountability) for Marketers

automation-shutterstock-136061006 Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments

Yellow Pages to Yelp and the Rise of Empathy Marketing

empathy-marketing Nov 6, 2014 - If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Comments

3 Marketing Challenges Driving the Future of Automation

question Nov 4, 2014 - Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Comments

Creativity and Data: Can’t We Just Be Friends?

business-friends Oct 21, 2014 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at the right time. Comments

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

CRM Alone Will Not Help Your Sales Team Win

shutterstock-159960029 Oct 14, 2014 - Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are also needed. Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

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