Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, and use those to create an ominichannel view of the customer. Comments
Topics in Marketing:
What's Your Evidence?
Mar 25, 2013 -
The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.
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The Golden Rule of Marketing Automation
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Challenge 'What Is'
Feb 26, 2013 -
We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
Feb 12, 2013 -
What can we learn as marketers from this research?
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Are Predictive Models Dead?
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
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Becoming Great at Marketing Automation
Jan 28, 2013 -
This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
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Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Jan 22, 2013 -
If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.
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Big Data 101: Use Web Data to Understand Customer Intent
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
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Got Social Data? Must Transform Analytics Operations
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
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Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Dec 3, 2012 -
As engagement occurs, marketers can start capturing more data and customizing their message.
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Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
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Count Your Marketing Automation Blessings
Nov 5, 2012 -
The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful for.
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Forget Segmentation: It’s Time to Engage
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
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Tips for Fine-Tuning Your B2B Holiday Plan
Oct 8, 2012 -
How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season.
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Big Data and the Marketing Organization
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
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Keys to a Happy Partnership
Sep 17, 2012 - There are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working together, here’s how you can ensure a happy relationship. Comments
Irony: Optimizing Marketing Automation Requires Human Intervention
Aug 20, 2012 - Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Comments
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI
Jul 23, 2012 - The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Comments
MOST READ
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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