Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments
Topics in Marketing:
Count Your Marketing Automation Blessings
Nov 5, 2012 -
The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful for.
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Forget Segmentation: It’s Time to Engage
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
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Tips for Fine-Tuning Your B2B Holiday Plan
Oct 8, 2012 -
How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season.
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Big Data and the Marketing Organization
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
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Keys to a Happy Partnership
Sep 17, 2012 - There are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working together, here’s how you can ensure a happy relationship. Comments
Irony: Optimizing Marketing Automation Requires Human Intervention
Aug 20, 2012 - Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Comments
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI
Jul 23, 2012 - The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Comments
Purposefully Repurposing Content
Jul 16, 2012 - Repurpose content you already have with press releases, case studies, reports, and white papers. Comments
Users Emerge As Distinct Category of Shoppers
Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments
Climbing the Marketing Automation Mountain
Jun 18, 2012 - Seven best practices that a strenuous hike and marketing automation have in common. Comments
Digital Marketing Attribution: Tapping the Data Disruption
May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments
The Ultimate Content Development Checklist
May 21, 2012 - Six ways to be efficient and effective in creating content that will achieve automation and scale. Comments
Introducing the Self-Service Generation
Apr 30, 2012 - A new trend of consumer intelligence. Comments
The 6 Biggest Potholes of Marketing Automation
Apr 23, 2012 - Don't let these common mistakes derail you from achieving automation and scale. Comments
How to Combine Personas With Automation and Get Closer to Customers
Apr 2, 2012 - Personas are a good way to get closer to the individual behind the bits and bytes. Comments
Toning Your Marketing Automation Core
Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments
SES NY 2012 Live Blog: Automating Social Media
Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments
Balancing Technology and People: 3 Essential Elements
Mar 1, 2012 - Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured. Comments
6 Tips for Using Propensity Models to Improve Response and Revenue
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
Request for Proposal: How to Make the Most of It
Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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