Direct mail goes programmatic

Direct mail goes programmatic

8y Al Roberts

Direct mail goes programmatic

Direct mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...

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Four steps for winning the inbox with email automation

Four steps for winning the inbox with email automation

8y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Is ABM Attitude marketing automation 2.0?

Is ABM Attitude marketing automation 2.0?

8y Stephanie Miller

Is ABM Attitude marketing automation 2.0?

Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...

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What Facebook's F8 messenger announcement means for marketing and customer service

What Facebook's F8 messenger announcement means for marketing and customer service

8y Matt Owen

What Facebook's F8 messenger announcement means fo...

It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...

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Three ways to maintain the right martech balance

Three ways to maintain the right martech balance

8y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

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Seven ways artificial intelligence can be used for marketing

Seven ways artificial intelligence can be used for marketing

8y Graham Charlton

Seven ways artificial intelligence can be used for...

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now...

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Digital transformation: Are you asking the right questions?

Digital transformation: Are you asking the right questions?

8y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

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Parry Malm on email automation and (lack of) ESP innovation

Parry Malm on email automation and (lack of) ESP innovation

8y Graham Charlton

Parry Malm on email automation and (lack of) ESP i...

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...

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How well do agencies really understand programmatic?

How well do agencies really understand programmatic?

8y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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Friends and foes: using sales to help fail-proof your marketing automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Three ways to invent and improve automated content

Three ways to invent and improve automated content

8y Stephanie Miller

Three ways to invent and improve automated content

Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...

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Marketing automation: the myths and the magic

Marketing automation: the myths and the magic

8y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

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Strike while the iron is hot: increasing call connects with marketing automation

Strike while the iron is hot: increasing call connects with marketing automation

8y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

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Traveling at the speed of culture: can marketing automation keep up?

Traveling at the speed of culture: can marketing automation keep up?

8y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

8y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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How to fix a leaky lead funnel with proper scoring

How to fix a leaky lead funnel with proper scoring

8y Kevin Miller

How to fix a leaky lead funnel with proper scoring

Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...

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An Email Marketer's Guide to Smart Automation

An Email Marketer's Guide to Smart Automation

9y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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5 Tips for Making Your Migration to a New MAP as Painless as Possible

5 Tips for Making Your Migration to a New MAP as Painless as Possible

9y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

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Marketing Automation and CRM Integration: You’re Doing It Wrong!

Marketing Automation and CRM Integration: You’re Doing It Wrong!

9y Kevin Miller

Marketing Automation and CRM Integration: You’re D...

Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...

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5 Elements to Move from Segmentation to Personalization

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Marketing Automation: A Lesson in Irony

Marketing Automation: A Lesson in Irony

9y Jeanniey Mullen

Marketing Automation: A Lesson in Irony

Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to man...

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Hulu to Test Programmatic with Facebook and Oracle

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

9y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

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CRM Is Branching Out to Include Marketing Automation

CRM CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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4 Ways to Improve Audience Insights Through Collaboration

4 Ways to Improve Audience Insights Through Collaboration

9y Stephanie Miller

4 Ways to Improve Audience Insights Through Collab...

Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...

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Why B2B Marketers Need to Start Watching Star Trek

Why B2B Marketers Need to Start Watching Star Trek

9y Kevin Miller

Why B2B Marketers Need to Start Watching Star Trek

As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...

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Struggling to Measure Social ROI? Partner With Your CRM Team

CRM Struggling to Measure Social ROI? Partner With Your CRM Team

9y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

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