Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

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2014 Super Bowl Ads - In It for the Long Game

Jan 22, 2014 - Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Comments

Marketing Automation Lessons from Netflix

netflix-logo-red Jan 17, 2014 - Automation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn from Netflix. Comments

Content is King. Again. Still.

king-crown Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

7 Ways CRM Will Help You Prepare for Christmas 2014

shutterstock-159960029 Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

The Golden Rule in Email is Relevance

mobile-email Jan 8, 2014 - There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. Comments

Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan

shutterstock-144078886 Jan 3, 2014 - Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing automation action plan that will help you drive big results. Comments

Gmail Tabs: An Opportunity, Not a Threat

gmail-tabs Dec 31, 2013 - Marketers - there's no need to panic. If your emails are engaging, customers will find them. Comments

5 Myths (and Truths) About Big Data

big-data Dec 30, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

Email Marketing Isn't Dead - You're Probably Just Using It Wrong

emailcampaign Dec 26, 2013 - Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic. Comments

Build an Audience by Creating Content, Not Crap

audience Dec 23, 2013 - How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Comments

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

multi-touch-attribution-study Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014. Comments

Comparison Shopping Engines Alive & Well, But the Approach is Failing Marketers

shutterstock-104166956 Dec 19, 2013 - Automation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CSEs will allow. Comments

To Prove Its Value, Put Big Data to Work Across the Business

Big Data sign hanging from ceiling Dec 17, 2013 - At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype and not enough value for marketers. Comments

The Role of CRM in Delighting & Surprising Customers

online-shopping Dec 16, 2013 - Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences. Comments

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Retro Typewriter Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting. Comments

B2B Marketers: Combat the Cheap Email Effect with Triggered Communications

Crowd Dec 9, 2013 - Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where batch and blast represents the primary communication medium. Comments

3-2-1 Nurturing Technique for Lead Generation

shutterstock-154962107 Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown. Comments

Prepping for 2014: Perform a Content Audit in 5 Steps

A warehouse interior Dec 4, 2013 - A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your best pieces and give you a guide for what content gaps you may need to fill in 2014. Comments

 

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