Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Are We Ready for What's New in Marketing Automation?

Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments

2 Key Questions That Marketing Automation Technology Can Help You Answer

Sep 12, 2011 - How to assess your team's use of automation tools. Comments

Does Synergy Always Mean Opportunity?

Aug 22, 2011 - Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Comments

7 Marketing Management Problems That Tech Can Solve

Aug 8, 2011 - Are you able to show meaningful optimization results today? Technology could make the difference. Comments

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

Jul 25, 2011 - Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. Comments

10 Steps to Use Social Media for B2B Lead Generation

Jul 11, 2011 - How to get more leads without blatant self-promotion or ruining your online reputation. Comments

Is CRM Marketing Too Old School for Social?

Jun 27, 2011 - Three ways to start to track your social marketing and tie it to the CRM database. Comments

It's All Still Baking in Europe on the Use of Cookies

Jun 13, 2011 - Five things marketers should prepare for in order to comply with the new EU privacy regulations. Comments

Process and People Alignment Is Key to Automation Success

May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments

Listening Is Not a CRM Exercise

May 2, 2011 - Five options for marketers who want to tap social sentiment for direct marketing outreach. Comments

Insights on Gleaning Insights

Apr 18, 2011 - A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Comments

Rise of the Machines

Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments

Organizational Marketing Is More Than Just a Committee

Apr 4, 2011 - Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Comments

Governance Rules That Set You Free

Mar 21, 2011 - Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Comments

Where Marketing Starts in Automation Approaches

Mar 7, 2011 - Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Comments

Who's That Masked DB Marketer in a Cape?!

Feb 7, 2011 - How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Comments

E-mail Marketing Is the Gateway to eCRM

Jan 24, 2011 - As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Comments

A 14-Step Blueprint for Customer Conversations

Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

ClickZ Academy e-Learning

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