Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
Purposefully Repurposing Content
Jul 16, 2012 - Repurpose content you already have with press releases, case studies, reports, and white papers. Comments
Topics in Marketing:
Users Emerge As Distinct Category of Shoppers
Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments
Climbing the Marketing Automation Mountain
Jun 18, 2012 - Seven best practices that a strenuous hike and marketing automation have in common. Comments
Digital Marketing Attribution: Tapping the Data Disruption
May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how attribution could work for you. Comments
The Ultimate Content Development Checklist
May 21, 2012 - Six ways to be efficient and effective in creating content that will achieve automation and scale. Comments
Introducing the Self-Service Generation
Apr 30, 2012 - A new trend of consumer intelligence. Comments
The 6 Biggest Potholes of Marketing Automation
Apr 23, 2012 - Don't let these common mistakes derail you from achieving automation and scale. Comments
How to Combine Personas With Automation and Get Closer to Customers
Apr 2, 2012 - Personas are a good way to get closer to the individual behind the bits and bytes. Comments
Toning Your Marketing Automation Core
Mar 26, 2012 - Four signs that your marketing database needs strengthening. Comments
SES NY 2012 Live Blog: Automating Social Media
Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments
Balancing Technology and People: 3 Essential Elements
Mar 1, 2012 - Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured. Comments
6 Tips for Using Propensity Models to Improve Response and Revenue
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
Request for Proposal: How to Make the Most of It
Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments
4 Yoga Lessons to Apply to Your Marketing Practice in 2012
Jan 4, 2012 - Yoga, like your career, is about progress and not perfection. Comments
The Engagement Experience: Now Engineered by Marketers
Dec 12, 2011 - What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Comments
What Marketing Automation Tool Is Right for You?
Dec 5, 2011 - Five key considerations when selecting a marketing automation provider for your company. Comments
Checklist: Are You Ready for Integrated Marketing?
Nov 14, 2011 - The seven questions you should ask yourself to determine your readiness for integrated marketing. Comments
Taking the First Steps Toward B2B Marketing Automation
Nov 7, 2011 - With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is key. Comments
Achieve Data-Driven Customer Connections in Email Marketing
Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments
3 More Questions That Marketing Automation Technology Can Help You Answer
Oct 10, 2011 - As customers increasingly turn to the web to make purchase decisions, consider these factors. Comments
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