Marketing News & Expert Advice
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Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
What the Google-Easter Flap Really Tells Us
Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments
Topics in Marketing:
Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
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Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
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The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Louis Pagan: RIP
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
Why Latinos Are Leading Retail Trends
Jan 29, 2013 -
Five ways to market to Latino social shoppers.
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Are Brazilians Latino (and Does Anybody Care)?
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
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Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
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Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
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Latino: The New Language of Rolling Stone
Nov 13, 2012 -
Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.
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Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
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Limitless Mobile Latinos: A Segmentation Approach
Oct 30, 2012 -
Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.
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Latinos Could Decide the Election for Obama - but Will They Vote?
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Oct 2, 2012 -
At the end of the day, bloggers' stories impact consumers' lives.
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Latinosphere: Marketing With Latinos in the Age of Digital
Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments
Latinosphere: The Book
Aug 7, 2012 -
The "Marketing to Latinos column" comes of age; today we announce the book.
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Will Latinos Keep the American Dream Alive?
Jul 31, 2012 -
The increase of Latino youth is fueling America's economic growth.
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Between Social Bragging and Utility Lies Pinterest
Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments
How to Create a Bad Ad (in Spanish)
Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments
Latinosphere: A Young and Mobile Emerging Market
Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments
What Latino Marketers Can Say About Asians
Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments
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April 05, 2013 -
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April 03, 2013 -
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