Marketing News & Expert Advice
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Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Latino Vote Could Use Some Marketing Help
Three areas that need to be addressed to win the Latino vote during the 2012 presidential election.
Nielsen to Marketers: Hispanics Won't Stop and Melt for You
A new study challenges an old notion - the so-called "melting pot."
A New Kind of Cinco de Mayo Party
Why an ethnic pride day in 2012 means so much more than beer and chips.
The Acceleration of Latinos
"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012.
The Day Latinos Told the Truth
Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative.
SXSW Meets Latino Marketing
"Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012.
Comida Kraft's Facebook Page Speaks to Latinos
Spanish-language Timeline addresses diverse countries of origin.
Univision Sells Hispanic Digital Audience for 2012 Election
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
Latinos and Autism: When Bad News Is Good News (Maybe)
In the age of social, a tough trend can be leveraged for the public good.
Zyrtec Reaches Female Hispanics with Mobile, Video
Niche campaign features bandwidth-detecting mobile ads.
Latinos and Marketing: The Power of Authenticity
Don't underestimate the importance of ethnicity when targeting second-generation Latinos.
The New Social Restaurant: A Miami Story
How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha.
Time Covers the Latino Spring (but Who Owns the Moment?)
A magazine cover creates a sensation…and a moment for more serious reflection.
How Unilever Connects With Hispanics on Facebook
Q&A: The brand's multicultural marketing director shares three best practices for building community.
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