Marketing News & Expert Advice
|
|
|
Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
What the Gentefication of American Cities Means for Latino Marketing
Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments
Topics in Marketing:
Unleashing the Latino Entrepreneurial Spirit
Aug 6, 2013 -
There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer.
Comments
Jennifer Lopez Launches Viva Movil for Latino Audience
May 24, 2013 -
Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless.
Comments
Why Mashable Latino Makes Sense
May 9, 2013 -
How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos.
Comments
Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
Comments
What the Google-Easter Flap Really Tells Us
Apr 2, 2013 -
Are conservatives really ready to embrace Latinos?
Comments
Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
Comments
Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
Comments
The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
Comments
Louis Pagan: RIP
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
Why Latinos Are Leading Retail Trends
Jan 29, 2013 -
Five ways to market to Latino social shoppers.
Comments
Are Brazilians Latino (and Does Anybody Care)?
Jan 1, 2013 -
With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party?
Comments
Permission to Dream: A Latino-Inclusive Marketing Approach
Dec 11, 2012 -
Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing.
Comments
Marketers Need to Redraw Their Puerto Rican Map
Nov 20, 2012 -
The 2012 election was a wake-up call: this market may not be what you think.
Comments
Latino: The New Language of Rolling Stone
Nov 13, 2012 -
Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it.
Comments
Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Nov 6, 2012 -
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
Comments
Limitless Mobile Latinos: A Segmentation Approach
Oct 30, 2012 -
Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore.
Comments
Latinos Could Decide the Election for Obama - but Will They Vote?
Oct 9, 2012 -
Obama is counting on them. But will they be counted?
Comments
Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Oct 2, 2012 -
At the end of the day, bloggers' stories impact consumers' lives.
Comments
Latinosphere: Marketing With Latinos in the Age of Digital
Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments
Latinosphere: The Book
Aug 7, 2012 -
The "Marketing to Latinos column" comes of age; today we announce the book.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
