Marketing News & Expert Advice

Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

Will Latinos Keep the American Dream Alive?

Gustavo Razzetti | Marketing to Latinos

Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

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Gustavo Razzetti | Marketing to Latinos

Between Social Bragging and Utility Lies Pinterest

Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments

Giovanni Rodriguez | Marketing to Latinos

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

Gustavo Razzetti | Marketing to Latinos

Latinosphere: A Young and Mobile Emerging Market

Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments

Giovanni Rodriguez | Marketing to Latinos

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

Gustavo Razzetti | Marketing to Latinos

Latino Chameleons: The Changing Colors of Social Media

Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments

Kate Kaye | Audience/Traffic

Pinterest Audience Grows 8X in Latin America

Jun 15, 2012 - ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Comments

Kate Kaye | Marketing to Latinos

Video: Latino Marketing Expert Maria Lopez-Knowles

Jun 14, 2012 - Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Comments

Giovanni Rodriguez | Marketing to Latinos

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

Gustavo Razzetti | Marketing to Latinos

The Cultural Chameleon: Latinas Living in America

Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments

Kate Kaye | Politics & Advocacy

Latinos in Social Media Get Political for 2012

May 29, 2012 - Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Comments

Giovanni Rodriguez | Marketing to Latinos

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

Kate Kaye | Politics & Advocacy

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

May 23, 2012 - Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Comments

Gustavo Razzetti | Marketing to Latinos

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Gustavo Razzetti | Marketing to Latinos

Latino Media at War

May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments

Giovanni Rodriguez | Marketing to Latinos

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Gustavo Razzetti | Marketing to Latinos

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

Giovanni Rodriguez | Marketing to Latinos

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

Giovanni Rodriguez | Marketing to Latinos

A New Kind of Cinco de Mayo Party

Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments

Gustavo Razzetti | Marketing to Latinos

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments

Gustavo Razzetti | Marketing to Latinos