Marketing News & Expert Advice
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Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Latino Chameleons: The Changing Colors of Social Media
Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments
Topics in Marketing:
Pinterest Audience Grows 8X in Latin America
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
Comments
Video: Latino Marketing Expert Maria Lopez-Knowles
Jun 14, 2012 -
Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink."
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The Great Wall of Latin America
Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments
The Cultural Chameleon: Latinas Living in America
Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments
Latinos in Social Media Get Political for 2012
May 29, 2012 -
Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation.
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Latino Celebrity Marketing: Does Digital Make a Difference?
May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
May 23, 2012 -
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
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Latinos Are Fighting for Content
May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments
Latino Media at War
May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments
Obama's May Surprise
May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments
Latino Vote Could Use Some Marketing Help
May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments
Nielsen to Marketers: Hispanics Won't Stop and Melt for You
May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments
A New Kind of Cinco de Mayo Party
Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments
The Acceleration of Latinos
Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments
The Day Latinos Told the Truth
Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments
SXSW Meets Latino Marketing
Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments
Comida Kraft's Facebook Page Speaks to Latinos
Apr 9, 2012 -
Spanish-language Timeline addresses diverse countries of origin.
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Univision Sells Hispanic Digital Audience for 2012 Election
Apr 4, 2012 -
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
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Latinos and Autism: When Bad News Is Good News (Maybe)
Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments
Zyrtec Reaches Female Hispanics with Mobile, Video
Mar 27, 2012 -
Niche campaign features bandwidth-detecting mobile ads.
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