Marketing News & Expert Advice
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Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Latinos and Marketing: The Power of Authenticity
Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments
Topics in Marketing:
The New Social Restaurant: A Miami Story
Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments
Time Covers the Latino Spring (but Who Owns the Moment?)
Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments
How Unilever Connects With Hispanics on Facebook
Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments
Multi-Screen Storytelling: Latinos on Steroids
Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments
Facebook's Self-Serve Ads Can Now Target Hispanics
Feb 17, 2012 - Feature lets marketers auto-target 7.7 million Latino adults in the United States. Comments
From East LA to Napa Valley: A Rebel's Journey Through the Marketing World
Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments
Targeting Latinos: The Right Segmentation Approach
Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments
Showdown in Florida: Who Owns the Latino Narrative?
Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments
The Role of Latinos: The Next Marketing Challenge
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Latinos and Media Usage Revisited
Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments
The Power of the Latino Professional Network
Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments
The Challenging Language of Social Media
Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments
Latinos: The Social Technology Platform
Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments
Growing Online Shopping Among Latinos
Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments
The Unrecognized Star of Latino Marketing
Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments
Marketing Through Diversity
Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments
Latinos Are 'Talking About This' in Facebook
Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments
The Other Side of Social
Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments
Latinos and Coupons: A Tale of Two Worlds
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Old Navy Targets Hispanics With Online Telenovela
Oct 21, 2011 -
Telemundo partnership results in six-week branded video saga.
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