Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments
Apr 9, 2012 -
Spanish-language Timeline addresses diverse countries of origin.
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Apr 4, 2012 -
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
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Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments
Mar 27, 2012 -
Niche campaign features bandwidth-detecting mobile ads.
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Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments
Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments
Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments
Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments
Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments
Feb 17, 2012 - Feature lets marketers auto-target 7.7 million Latino adults in the United States. Comments
Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments
Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments
Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments
Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments
Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments
Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments
Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments
Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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