Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments

The Day Latinos Told the Truth

Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments

SXSW Meets Latino Marketing

Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Univision Sells Hispanic Digital Audience for 2012 Election

univision-voter Apr 4, 2012 - The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

Zyrtec Reaches Female Hispanics with Mobile, Video

zyrtec-mobile Mar 27, 2012 - Niche campaign features bandwidth-detecting mobile ads. Comments

Latinos and Marketing: The Power of Authenticity

Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments

The New Social Restaurant: A Miami Story

Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments

Time Covers the Latino Spring (but Who Owns the Moment?)

Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments

How Unilever Connects With Hispanics on Facebook

Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments

Multi-Screen Storytelling: Latinos on Steroids

Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments

Facebook's Self-Serve Ads Can Now Target Hispanics

Feb 17, 2012 - Feature lets marketers auto-target 7.7 million Latino adults in the United States. Comments

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments

Targeting Latinos: The Right Segmentation Approach

Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments

Showdown in Florida: Who Owns the Latino Narrative?

Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments

The Role of Latinos: The Next Marketing Challenge

Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments

Latinos and Media Usage Revisited

Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments

The Power of the Latino Professional Network

Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments

The Challenging Language of Social Media

Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments

Latinos: The Social Technology Platform

Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments

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