Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments
Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments
Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments
Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments
Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Oct 21, 2011 - Telemundo partnership results in six-week branded video saga. Comments
Oct 18, 2011 - Everyone wants to do it. But who really knows how? Comments
Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments
Oct 4, 2011 - Latin Americans online are a superpower now. Here's why all marketers should care. Comments
Sep 12, 2011 - Wallaby has roots in search and offices in five countries, including Spain. Comments
Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments
Aug 23, 2011 - What language do you use to mobilize bilingual voters? Surprise results from a recent study. Comments
Aug 16, 2011 - With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Comments
Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments
Jul 26, 2011 - Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Comments
Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments
Jul 12, 2011 - Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Comments
Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments
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