Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

Growing Online Shopping Among Latinos

Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments

The Unrecognized Star of Latino Marketing

Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments

Marketing Through Diversity

Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments

Latinos Are 'Talking About This' in Facebook

Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments

The Other Side of Social

Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments

Latinos and Coupons: A Tale of Two Worlds

Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments

Old Navy Targets Hispanics With Online Telenovela

telenovela-oldnavy Oct 21, 2011 - Telemundo partnership results in six-week branded video saga. Comments

How Do You Scale Social Media? Ask the Latinosphere

Oct 18, 2011 - Everyone wants to do it. But who really knows how? Comments

Winning the Mayorship of Latino Marketing

Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments

Up Here in the Latinosphere

Oct 4, 2011 - Latin Americans online are a superpower now. Here's why all marketers should care. Comments

iCrossing Buys Hispanic Agency Wallaby Group

Sep 12, 2011 - Wallaby has roots in search and offices in five countries, including Spain. Comments

The Latino Social Hurricane

Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments

Mobilizing the Latino Vote: 'The Language Is the Message'

Aug 23, 2011 - What language do you use to mobilize bilingual voters? Surprise results from a recent study. Comments

The Latino Sound of Digital Music

Aug 16, 2011 - With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Comments

Do Latinos Still Watch TV?

Aug 9, 2011 - It depends on how you define TV. Comments

Linked Latinos

Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments

What Do Latin Americans Want?

Jul 26, 2011 - Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Comments

Latinos Leading the Mobile Web

Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments

The White House - Unplugged

Jul 12, 2011 - Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Comments

Why Facebook Should Worry About Latina Moms

Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments

¡WEPA! Google Wants to Learn Your Kind of Spanish

Jun 28, 2011 - By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Comments

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