Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments
Mar 25, 2013 -
Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.
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Mar 25, 2013 -
The airline says the interactive map should make it easier to book award travel.
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Mar 25, 2013 -
The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.
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Mar 22, 2013 -
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
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Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Mar 21, 2013 -
And how its participants are co-conspirators.
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Mar 21, 2013 -
Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better."
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Mar 21, 2013 -
Having the right recruiter, and sharing the right information, can lead to the right role with the right company.
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Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place.
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Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
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