Marketing News & Expert Advice

Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

Matt Kapko | Strategies

Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Topics in Marketing:

Ben Plomion | Data-Driven Marketing

5 Tips For Making the Most of Your Holiday Season Media Spend

Sep 25, 2013 - The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Comments

Mary Lisbeth D'Amico | Strategies

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

Lisa Lacy | Retail

Curalate Debuts Fanreel for Fan Images

Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Matt Kapko | Strategies

Marketers Call for a Reality Check in Female-Targeted Campaigns

Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

Gregg Stewart | Local

Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Gary Stein | Strategies

Battle of the Binge: New TV Habits Emerge

Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers. Comments

Lisa Lacy | Strategies

Nesquik’s #NationalBunny EarsDay Flops

Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation. Comments

Susan Kuchinskas | Strategies

Skype to Roll Out Rich Media and Android Advertising

Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

Lisa Lacy | Strategies

AARP Taps Star Trek's George Takei to Navigate YouTube Series

Sep 19, 2013 - Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Comments

Lisa Lacy | Strategies

Chipotle’s Scarecrow Advocates ‘Food with Integrity’

Sep 18, 2013 - The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Comments

Lisa Lacy | Strategies

#DunkinReplay Recreates Monday Night Football Action

Sep 17, 2013 - The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. Comments

Stephanie Miller | Marketing Automation

5 Myths (and Truths) About Big Data

Sep 16, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data and what it can do for marketers. Comments

Mark Quinn | Retail

Yelling Louder Won't Sell Your Products

Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Lisa Lacy | Strategies

Absolut Gets Artsy, Wants to 'Transform Today'

Sep 13, 2013 - Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, but a movement, according to a rep. Comments

Matt Kapko | Strategies

Twitter Files for IPO Under Cloak of Secrecy

Sep 13, 2013 - Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Comments

Matt Kapko | Data-Driven Marketing

SES SF: Searching for Attribution 'Beyond the Last Click'

Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

Lisa Lacy | Strategies

Subway Goes High Fashion With #ProjectSubway

Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Lisa Lacy | Strategies

Downy Brings Out the #SoftSide of Life

Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content. Comments

Matt Kapko | Strategies

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way. Comments

Mathew Sweezey | Marketing Automation

New Research Defines Buyer's Journey to 3 Steps

Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company. Comments