Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button. Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Will Links, Navigation, and Search Boxes Disappear From the Web?

search-look-binoculars Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing. How will you adapt? Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

7 Content Creation Tools for the Graphically Challenged

pinwords-example Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

How Important Is a Translator for an International Digital Marketing Strategy?

global-translation Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

How Deep Can Marketing Automation Go Into Your CRM?

shutterstock-159960029 Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments

The Internet of Things Will Disrupt Your Business - Will You Survive?

internet-of-things-sign Nov 11, 2014 - We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology available? Comments

Marketing Automation Is Driving More Money (and Accountability) for Marketers

automation-shutterstock-136061006 Nov 11, 2014 - Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Comments

Digital Marketing People on the Move: October 2014 Roundup

shutterstock-130606289 Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

5 Tips to Get Your Brand Noticed Online in 2015

online-branding-agent-cy-online-marketing Nov 10, 2014 - Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

The Importance of User Experience for Digital Marketing: 5 Key Tips

shutterstockux Nov 9, 2014 - The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Comments

JBL Cross-Social Campaign Centers on #CordFail

shutterstock-57189250 Nov 7, 2014 - Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, on Twitter and Vine. Comments

JCPenney Optical Drives More Store Visits With Google Advertising

jcp-optical Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

shutterstock-143575819 Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean valuable data from a big data reservoir. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

5 Ways to Create Marketing Magic

marketing-magic Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

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