Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments
Topics in Marketing:
Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans
Mar 25, 2013 -
Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.
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American Airlines Debuts Award Map Tool
Mar 25, 2013 -
The airline says the interactive map should make it easier to book award travel.
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What's Your Evidence?
Mar 25, 2013 -
The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.
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Marin Software Raises $105 Million in IPO
Mar 22, 2013 -
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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The Case for Internet Advertising as Fraud
Mar 21, 2013 -
And how its participants are co-conspirators.
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Denny's Pushes Bacon Menu With Baconalia Hub
Mar 21, 2013 -
Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better."
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Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role
Mar 21, 2013 -
Having the right recruiter, and sharing the right information, can lead to the right role with the right company.
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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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Getting to What Matters
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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The Convergence of Experience Management and Insight
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place.
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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NewsCred Gains $15 Million in Series B Funding
Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
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April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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