Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

radioshack-store

Don’t Get Shacked

Feb 11, 2015 - What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Comments

The Continued Move Toward Marketing Automation

shutterstock-144078886 Feb 10, 2015 - Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

14 Online Tools for Visual Content Creation

a-sliderocket-2 Feb 9, 2015 - A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Comments

Use Digital Marketing to Boost Your Digital Coaching

digital-coaching Feb 6, 2015 - Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Digital Marketing People on the Move: January 2015 Roundup

business-professionals Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

The Marketing Team of the Future

shutterstock-178709681-team-meeting Feb 3, 2015 - As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Comments

4 Key Tips to Successfully Implementing Marketing Automation Technology

marketing-automation-graphic Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

The Marketing Cloud: Broken Promises or a Work in Progress?

marketing-cloud Feb 2, 2015 - Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Comments

Mobile Marketing: An Interview With Diane Pease From Cisco

cisco-clickz-live Feb 2, 2015 - In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strategy. Comments

"Show Me the Content Marketing ROI!"

roi-increase Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

Disabling the Data Discord and Enabling the Data

antuit-big-data-analytics-asia Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds. Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

New Havas Brand to Drive More Than $70M in Data-Related Revenue

havas-theheliagroup Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments

Retailers Could Deploy Beacons in New Ways in 2015

retail-smallbusiness Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide? Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

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