Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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The Power of Assists: Marketing Technology Is a Team Player

Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way? Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership with Red Bull. Comments

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

julie-booth-ninewest Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy and how it partners with fashion bloggers. Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Amazon Goes Local With Home Services

amazon logo Apr 6, 2015 - Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

lee-nadler-mini-czlny Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time. Comments

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

lee-nadler-mini-czlny Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand leverages user-generated content, how it measures the effectiveness of its social media marketing, and more. Comments

Do Marketers Really Need Big Data? [#CZLNY]

big-data-screen Apr 2, 2015 - Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive. Comments

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

mobile-video-view Apr 2, 2015 - At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and launching a mobile gaming app. Comments

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

content Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

content-marketing-megaphone Apr 1, 2015 - During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumers. Comments

Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

social-mediaw Apr 1, 2015 - In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy. Comments

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