Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

jeff-hayzlett

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way. Comments

New Research Defines Buyer's Journey to 3 Steps

online-shopping Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company. Comments

Pizza Hut Hosts World's Greatest Pizza Party

pizza-hut-party Sep 11, 2013 - The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Comments

Essential Tips for Facebook's New News Feed Ad Unit

Facebook News Feed Ad Text Copy Sep 11, 2013 - Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Twitter Money Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments

Groupon Acquires Last-Minute Travel App Blink

groupon-logo1 Sep 10, 2013 - Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings. Comments

Is Ad Tech Living in the Past?

marketing-tech Sep 9, 2013 - Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Comments

Farm Aid Goes Digital to Promote Concert, Family Farms

road2farmaid-logo-final Sep 9, 2013 - The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Comments

Stop Doing Digital Advertising

onlineads Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

AT&T Calls on College Football Fans to #BeTheFan

at-t-be-the-fan Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

Edge Shave Gel Revives Irritation Solutions

edge-shave-gel Sep 6, 2013 - The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Comments

New Yahoo Logo Revealed

yahoo-logo-new Sep 6, 2013 - Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark. Comments

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

counting-money Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

A1 Challenges Loyal Fans in the A1 Games

a1-games Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

talk-boston Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter. Comments

Science Students Create Testimonials in Kleenex Xperiments Challenge

yolk-drop-miami-fl-5 Sep 4, 2013 - The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Comments

Facebook to Users: You Have Exactly 7 Days Until We Own You

user-content-and-ads-on-facebook Sep 4, 2013 - Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content." Comments

Analytics Gone Wild

twain Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

Estee Lauder Maps Nighttime Beauty Rituals

estee-lauder Sep 3, 2013 - The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection. Comments

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

popeyes Sep 3, 2013 - The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Comments

 

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