Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

programmatic

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

ClickZ Live Mobile App Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

Oreo Mini Delivery Thinks Small

oreo-mini-wonderfilled Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing tool and should generate a small number of highly qualified consumer recipients, experts say. Comments

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

czlsf-stuart-speaking Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments

Meow Mix Taps Nostalgia in Jingle Remix Effort

meow-mix-2 Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

Sales and Marketing Alignment: Is Everyone Rowing Together?

rowing-alignment Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects. Comments

What Pushes Marketing Toward the Forefront of Digital Change?

forefront-digital-change Aug 12, 2014 - This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organizations, including corporate culture and technology strategy. Comments

Data vs. Insights – They’re Not the Same, Not Even Close

data-vs-insights-image Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments

Why Marketing Automation Makes Sense Now

automation-shutterstock-136061006 Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales. Comments

Under Armour Uses Star Power to Boost Content Marketing Efforts

video-monetization Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing strategy even if they don’t explicitly promote a product. Comments

Shoppable Levi's Video Tells Fan Stories

levisshop Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. Comments

Are You Bored by Tag Management?

tag-management1 Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management? Comments

Every Decision Is an Investment Decision

decision Aug 11, 2014 - When you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or it might be a mental investment - or perhaps a combination of all those things. Comments

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

linkedin-logo Aug 11, 2014 - Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to up their game to stay in the race? Comments

Kimpton Hotels Uses CRM to Confer Karma on Guests

shutterstock-159960029 Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base. Comments

Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative

publisher-roadmap Aug 8, 2014 - Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential are unclear. Comments

Google Targets Local With Latest Algorithm Update

Localized Search Aug 8, 2014 - Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make the algorithm work for their businesses. Comments

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

shutterstock-154121621 Aug 7, 2014 - British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That could mean big opportunities for brands, particularly with geolocation technology. Comments

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

choose-your-own-adventure-1 Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue down the sales funnel on their own, instead of being forced into it. Comments

3 Start-Up Lessons From Television

tv-static Aug 7, 2014 - Although the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to be learned from the TV portrayal of start-ups. Comments

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