Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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What Makes a Winning Digital Campaign During Awards Season?

Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

How Important Is the Automation Skillset to Young Marketers?

wizard-automation Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. Comments

Marketing Secrets from the CMO of Canadian Olympic Committee

keynote-derek-kent Jun 22, 2015 - Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive change in the sports marketing world. Comments

A Revolution in Marketing Affairs

digital-marketing-tips Jun 22, 2015 - Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. Comments

Commerce, Commerce, Anywhere, Anytime

shutterstock-234409663-buy-buttons Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

5 Ways to Keep Your Brand on Their Minds

position-visibility-click Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

6 Critical Tips for Marketing to the Marketer

sales-equals-marketing Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Putting Your Database to Work By Improving the Quality

database Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments

Marketing Technology Is A Competitive Advantage

campaigns-technology-experts Jun 17, 2015 - Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Comments

Save the Date: "One-Stop Digital" for Big Data & Analytics

cz-ct-big-data-analytics-badge Jun 16, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015. Comments

Pandora Adds Mobile to Programmatic

pandora-logo-two Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments

Content Tips for an E-Commerce Website

shutterstock-193744262-startup-cmo Jun 15, 2015 - The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Comments

China's JD.com Adds Unilever to its Stable of Global Brands

unilever-logo-1 Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

YouTube Moves Back Into Gaming With Twitch Replica

youtube2 Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

UK Company Introduces Emojis for Password Protection Sites

Pile of poo emoji Jun 15, 2015 - UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Comments

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