Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Data, Data, Data: January 27-29 - Editorial Schedule Revealed

Jan 20, 2015 - Over the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future outlook of data-driven marketing. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

SapientNitro Is Redefining the Role of CMTO With Own University

19nov2014-sapientnitrocmto-pic Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

Winning the Battle Between Bricks and Clicks

online-offline-o2o Jan 18, 2015 - By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world. Comments

Tiffany & Co.’s First LGBT Ad Misses Mark

tiffany-spring2015campaign-gaycouple Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Make the Most of Your Company Blog

company-blogging Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

5 Ways to Take Control of Your Marketing in 2015

marketing-control Jan 14, 2015 - After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel space. Comments

Save the Date: "One-Stop Digital" for Data-Driven Marketers

czct14logo-ddm-horiz Jan 14, 2015 - ClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from January 27 to 29, 2015. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

4 Ways to Turn Real-Time Into Right-Time Marketing

clock-real-time-risk-waters0314 Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

CES Brings Focus on Data for Advertisers

behavioral-data-targeting Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new technology itself. Comments

Marketing Electric Cars in China

shutterstock-56973193-car Jan 12, 2015 - In China, even cars are bought online, and as such, a digital marketing campaign is essential. Comments

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

shutterstock-184267580 Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

Anticipation and Satisfaction: 2 Important Pillars for 2015

user-satisfaction Jan 12, 2015 - What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Comments

3 Areas to Master in 2015 for National Brands Marketing Locally

Localized Search Jan 12, 2015 - What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Comments

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