Marketing News & Expert Advice
|
|
|
Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments
Topics in Marketing:
The Simple Question You Should Always Ask Customers
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
Comments
Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 -
Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.
Comments
Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
Comments
Being Present at Home and at Work
May 2, 2013 -
The only thing that matters is what works for your family at the time you're making the decision.
Comments
MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
May 1, 2013 -
Proceeds will be used for product enhancements and growth, respectively.
Comments
Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 -
How Restoration Hardware is killing trees...and its customer service at the same time.
Comments
Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
Comments
BareMinerals Asks Women to #GoBare
Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
Comments
Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
Comments
Tealium Offers 500 Digital Marketing Vendor Tags
Apr 29, 2013 -
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.
Comments
Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 -
Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.
Comments
Building the Optimal Local Online Media Plan
Apr 29, 2013 -
How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste.
Comments
Purposeful Partnership Methodology: How to Be a Good Client
Apr 29, 2013 -
What five marketers think makes a good client.
Comments
VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 -
ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.
Comments
Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 -
The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.
Comments
How 900+ Communities and Generics Will Reshape the Internet
Apr 26, 2013 -
These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet.
Comments
Read(er) Between the Lines
Apr 26, 2013 -
The curious case of the forced retirement of Google Reader.
Comments
VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
Comments
Home Depot's Richard the Cat Mocks How-To Helpless Humans
Apr 25, 2013 -
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
Comments
Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
