Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

talkingshoes

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

three-screens Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

Understand Where You've Been and What You've Done…

here-on-biz Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

shamrock-shake Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

FreeCreditScore.com to Consumers: Make a Better Commercial

freecreditscore Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

Old Navy Buys Into 'Brad World' on Bravo

bravo-oldnavy Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World." Comments

On Teamwork

team Mar 14, 2013 - Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Comments

Incisive Media's Matt McGowan Wins 2013 Rising Stars Award

mcgowan-matt-use Mar 13, 2013 - The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

Harlem Shake Still Draws Some Marketers

harlem-shake Mar 12, 2013 - Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray. Comments

FirstRain Partners With Salesforce on Touch Platform

firstrain Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

The Golden Rule of Marketing Automation

golde-pen Mar 12, 2013 - To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Comments

London Zoo Targets Cat Lovers With Interactive Map

cat-map-screen-shot-c-zsl-2 Mar 11, 2013 - The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Comments

SXSW 2013: Cruising Austin's Roads With Chevrolet

chevy-sxsw Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments

CMO Survival Guide

cmo-test Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

oreoman Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments

The Guardian to U.S. Readers: #VoiceYourView

guncontrol Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

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