Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Being Present at Home and at Work
May 2, 2013 - The only thing that matters is what works for your family at the time you're making the decision. Comments
Topics in Marketing:
MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
May 1, 2013 -
Proceeds will be used for product enhancements and growth, respectively.
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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 -
How Restoration Hardware is killing trees...and its customer service at the same time.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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BareMinerals Asks Women to #GoBare
Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
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Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
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Tealium Offers 500 Digital Marketing Vendor Tags
Apr 29, 2013 -
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.
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Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 -
Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.
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Building the Optimal Local Online Media Plan
Apr 29, 2013 -
How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste.
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Purposeful Partnership Methodology: How to Be a Good Client
Apr 29, 2013 -
What five marketers think makes a good client.
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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Apr 26, 2013 -
ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe.
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Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 -
The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.
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How 900+ Communities and Generics Will Reshape the Internet
Apr 26, 2013 -
These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet.
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Read(er) Between the Lines
Apr 26, 2013 -
The curious case of the forced retirement of Google Reader.
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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
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Home Depot's Richard the Cat Mocks How-To Helpless Humans
Apr 25, 2013 -
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Comedy Central's #ComedyFest Aims for Twitter's Funny Bone
Apr 25, 2013 -
The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter."
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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 -
Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining market value in the stock market, which has wiped out 27 percent of its total value in the last year.
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FirstRain Integrates Analytics and Collaboration for Salesforce.com
Apr 24, 2013 -
The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow.
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Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 -
Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
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