Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

apple-watch-2

Make or Break for Apple Watch Marketing Potential

May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

Curing Asia’s Allergy to Failure

asia-success May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments

Sales Is the New Marketing: 7 Ways to Embrace It

sales-equals-marketing May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

build-a-bear-logo May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

Local Optimizations for the Apple Watch

Apple Watch will be available from 29 April May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

5 Reasons for Agency Decay

fatigue-small-shutterstock-124736755-1 May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

Patrón Takes Viewers on a Virtual Tequila Tour

patron-bottle May 1, 2015 - The latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the perspective of a bee. Comments

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

data-visualization Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments

Why Is Digital Marketing Growing So Slowly?

slow-growth Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

sales-marketing-aligned Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

The Etymology of Function

etymology Apr 27, 2015 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

How to Develop Genuine Loyalty With Retail Customers

customer-loyalty Apr 24, 2015 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Comments

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

Secrets of the Successful CMO

jesus-twitter Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

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