Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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5 More Marketing Tips to Steal From London

Aug 6, 2015 - London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. Comments

Q&A: Pinterest’s Kevin Knight #CZLSF

kevin-knight-czlive-pinterest-headshot Aug 6, 2015 - At ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the value of customizing creative in digital advertising. Comments

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

brad-jakeman-headshot-small Aug 5, 2015 - Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across different markets. Comments

Facebook Lets Users Send Businesses Private Messages

facebook-brand Aug 5, 2015 - Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Comments

4 Industry Lessons From Youth Baseball

baseball-kids-shutterstock503982 Aug 4, 2015 - Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Translation APIs for Online Businesses in Asia

api-translation Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

Domino's Urges Competitors to Make Basic Pizza with Online Classes

domino-s-pizza Jul 30, 2015 - Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28, 2015 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Comments

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28, 2015 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content. Comments

4 Ways to Improve Audience Insights Through Collaboration

consuemr-insights Jul 28, 2015 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company. Comments

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24, 2015 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales. Comments

Local Marketing - Formula for Success

local-marketing-image Jul 24, 2015 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Comments

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

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