Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists
Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way. Comments
Topics in Marketing:
New Research Defines Buyer's Journey to 3 Steps
Sep 12, 2013 -
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
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Pizza Hut Hosts World's Greatest Pizza Party
Sep 11, 2013 -
The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.
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Essential Tips for Facebook's New News Feed Ad Unit
Sep 11, 2013 -
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
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What's the Impact of gTLDs on Social Media?
Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Sep 10, 2013 -
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
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Groupon Acquires Last-Minute Travel App Blink
Sep 10, 2013 -
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
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Is Ad Tech Living in the Past?
Sep 9, 2013 -
Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline.
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Farm Aid Goes Digital to Promote Concert, Family Farms
Sep 9, 2013 -
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
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Stop Doing Digital Advertising
Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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AT&T Calls on College Football Fans to #BeTheFan
Sep 6, 2013 -
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
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Edge Shave Gel Revives Irritation Solutions
Sep 6, 2013 -
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
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New Yahoo Logo Revealed
Sep 6, 2013 -
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Sep 6, 2013 -
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
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A1 Challenges Loyal Fans in the A1 Games
Sep 5, 2013 -
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
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Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Sep 5, 2013 -
Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter.
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Science Students Create Testimonials in Kleenex Xperiments Challenge
Sep 4, 2013 -
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
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Facebook to Users: You Have Exactly 7 Days Until We Own You
Sep 4, 2013 -
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
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Analytics Gone Wild
Sep 4, 2013 -
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
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Estee Lauder Maps Nighttime Beauty Rituals
Sep 3, 2013 -
The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection.
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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Sep 3, 2013 -
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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