Marketing News & Expert Advice
|
|
|
Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
Topics in Marketing:
Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices.
Comments
Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
Comments
Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
Comments
McDonald's Shamrock Shake Inspires Fan Tile Generator
Mar 15, 2013 -
McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.
Comments
FreeCreditScore.com to Consumers: Make a Better Commercial
Mar 14, 2013 -
FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool.
Comments
Old Navy Buys Into 'Brad World' on Bravo
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
Comments
On Teamwork
Mar 14, 2013 -
Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with.
Comments
Incisive Media's Matt McGowan Wins 2013 Rising Stars Award
Mar 13, 2013 -
The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals.
Comments
Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
Comments
Embrace the Change
Mar 13, 2013 -
Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business.
Comments
Harlem Shake Still Draws Some Marketers
Mar 12, 2013 -
Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray.
Comments
FirstRain Partners With Salesforce on Touch Platform
Mar 12, 2013 -
FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch.
Comments
Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
Comments
The Golden Rule of Marketing Automation
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
Comments
London Zoo Targets Cat Lovers With Interactive Map
Mar 11, 2013 -
The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers.
Comments
SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 -
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
Comments
CMO Survival Guide
Mar 11, 2013 -
A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure.
Comments
SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Mar 10, 2013 -
The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots.
Comments
The Guardian to U.S. Readers: #VoiceYourView
Mar 8, 2013 -
The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates.
Comments
Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
