Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
The Guardian to U.S. Readers: #VoiceYourView
Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments
Topics in Marketing:
Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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The Coffee Bean and Tea Leaf Goes Hyper-Local
Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Mar 7, 2013 -
In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Wells Fargo Asks Americans to Share Their Goals
Mar 6, 2013 -
The campaign includes a microsite and credit report promo.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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Traackr Relaunches Tool in Competitive Market to Reach Influencers
Mar 5, 2013 -
Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers.
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Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Investors, Marketers See Potential in Tracking Users Across Devices
Mar 5, 2013 -
Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process.
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Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
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Pandora Partnership Pushes '21 and Over'
Mar 4, 2013 -
Branded content on Pandora includes comedy show footage and a so-called mixtape.
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Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Sitecore Inks Deal With Procter & Gamble
Mar 1, 2013 -
Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers.
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Honey Maid Launches Microsite to Spur Kid Creativity
Mar 1, 2013 -
The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas.
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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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Facebook Acquires Atlas Advertising Suite From Microsoft
Feb 28, 2013 -
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
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April 11, 2013
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April 18, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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LiveIntent
March 29, 2013
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