Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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8 Free Must-Attend Networking Events at ClickZ Live San Francisco

Aug 6, 2014 - Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. Comments

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

crystal-light Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. Comments

Getting Past the Labels

segmentation-labels Aug 6, 2014 - Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient, old-school, and lazy. Comments

A Performance Marketer's View on Content Marketing

content-marketing-megaphone Aug 5, 2014 - Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with performance in mind. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Learning Lessons: Net Neutrality and the Future of Online Education

online-learning-diploma Aug 5, 2014 - The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

How to Capture Your Audience With Online Branding

Audience Targeting Aug 3, 2014 - As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully consider the user experience and create engaging, interactive content in order to reach consumers online. Comments

Competitive Review, the Path to Imitation

advertising-path-forward Aug 3, 2014 - Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward innovation and success. Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Creativity and Connection

shutterstock-157130189 Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry? Comments

The Most Important Question I Ask Candidates: "What’s Your Crazy?"

interviewing Aug 1, 2014 - This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and turn it into a passion are the kind of digital marketers you want on your team. Comments

The Real World of Character Marketing and Brand Fan Fiction

onepanem Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments

Why Marketing Automation Is Driving a Bigger Role for the CMO

automation-shutterstock-136061006 Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing how to use it to make strategic business decisions. Comments

Digital in Asia: Changing Consumers Lives in Health Care

wearable-tech-china Jul 30, 2014 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech. Comments

Building Effective Measurement Models

pr-measurement Jul 30, 2014 - When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business. Comments

Online Reviews – Even the Bad Ones Are Good for Brands

customer-review Jul 30, 2014 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction and abandoning the shopping chart. Comments

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

battle Jul 29, 2014 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments

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