Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

Down With the Expert, Up With the Customer

Customer Feb 19, 2015 - Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Comments

New Content Economy? What’s Old Is New Again!

cycle-circle Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

Millennials Aren’t All Bad — If You Know How to Inspire Them

millennials-social-media Feb 19, 2015 - To motivate the young workforce in your start-up, you need to think outside the box. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

coca-cola-bus Feb 13, 2015 - In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

Change Agents Are Irrelevant

New Thinking Feb 12, 2015 - In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thinking enough to transform a brand. Comments

Brands Not Showing Enough Love for Valentine’s Day

valentinesday Feb 12, 2015 - Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday? Comments

#SESLON: Consistency Is Key for Optimizing Marketing

ses-london Feb 11, 2015 - Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare. Comments

Twitter Sees 40% Rise in Government Data Requests

Twitter Feb 11, 2015 - Twitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Comments

Don’t Get Shacked

radioshack-store Feb 11, 2015 - What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Comments

The Continued Move Toward Marketing Automation

shutterstock-144078886 Feb 10, 2015 - Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

14 Online Tools for Visual Content Creation

a-sliderocket-2 Feb 9, 2015 - A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Comments

Use Digital Marketing to Boost Your Digital Coaching

digital-coaching Feb 6, 2015 - Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Digital Marketing People on the Move: January 2015 Roundup

business-professionals Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

The Marketing Team of the Future

shutterstock-178709681-team-meeting Feb 3, 2015 - As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Comments

4 Key Tips to Successfully Implementing Marketing Automation Technology

marketing-automation-graphic Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

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