Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

big-data-screen

The Next Step for Big Data

Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared for this next step? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

Learn Marketing Secrets From Leading Brands at #CZLNY

clickz-live-ny-brands Jan 9, 2015 - Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital marketing success. Comments

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

saatchi-and-saatchi Jan 8, 2015 - The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

Tomorrow's Technology Is Here Today

mobile-iot Jan 7, 2015 - Mobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile customer experiences. Comments

The Internet of Things Could Make Marketing "Magical"

samsung-video-screenshot Jan 7, 2015 - In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain flexible to stay relevant. Comments

When Is the Right Time to Pass a Lead to Sales?

leads-shutterstock-165694019 Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process easier for both teams. Comments

Start-Up Challenges for Marketers

shutterstock-125872154-problem-solving Jan 6, 2015 - Stand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Comments

What Should Digital Marketers Closely Watch at CES 2015?

cesimage Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer Electronics Show. Comments

Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow

Ebenezer Scrooge Jan 6, 2015 - As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order to fully succeed. Comments

GM Puts Local Search in the Driver's Seat With AtYourService

cq5dam Jan 5, 2015 - GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. Comments

Digital Marketing People on the Move: December 2014 Roundup

connected-people-diagram Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

saatchi-and-saatchi-la-logo Jan 2, 2015 - Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in-house programmatic buying. Comments

Happy Holidays From the ClickZ Team!

christmas-xmas Dec 25, 2014 - Happy holidays from all of us here at ClickZ! Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

Long Live the King

crown-cat-waters1114 Dec 24, 2014 - The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

It’s Chaos Out There!

toothpaste-aisle-chaos Dec 23, 2014 - With so many choices available to consumers these days, how can your brand remain relevant and rise above? Comments

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