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Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Lisa Lacy  |  Strategies

Apr 25, 2013 - The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter." Comments

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Matt Kapko  |  Conference Call

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call, and shared his frustration with Apple’s declining market value in the stock market, which has wiped out 27 percent of its total value in the last year. Comments

Matt Kapko  |  Strategies

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

Lisa Lacy  |  Strategies

Cap'n Crunch Teases Late-Night Online Talk Show

capn-crunch Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on May 7, with the cereal's mascot as host. Comments

Jim Taschetta  |  Politics & Advocacy

A Call to Arms for Marketers

call-to-arms Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

Lisa Lacy  |  Strategies

Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers

gentleman-jack Apr 23, 2013 - So far, the campaign features a microsite and Facebook content, as well as a teaser video. Comments

Melanie White  |  Strategies

Nissan Sentra Wants to Impress With Omar Epps

sentra-epps Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps. Comments

Adria Saracino  |  Data-Driven Marketing

Interesting Ways Businesses Use Big Data to Improve Personalization

big-data Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Lisa Lacy  |  Strategies

Velveeta Calls on Guys to Be Like That Guy They Know

velveeta Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells and Cheese line. Comments

Stacie Levy  |  Marketing Automation

Handwritten Letters in a World of Technology

shutterstock-28825682 Apr 22, 2013 - How do we embrace the new world without completely ushering out the old? Comments

Lisa Lacy  |  Strategies

Dr Pepper Calls for Videos From One-of-a-Kind Fans

dr-pepper-be-the-next-1 Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

Gary Stein  |  Strategies

Hey Zuckerberg! Here's Some Free Advice

mark-zuckerberg-at-2010-f8 Apr 19, 2013 - Facebook: please give us a much better management interface for community management and the chance to do rich media. Comments

Susan Kuchinskas  |  Local

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

Lisa Lacy  |  Strategies

Visit Philly Lets Locals Create Content

spruce-hill-graphic Apr 18, 2013 - The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Comments

Lisa Lacy  |  Strategies

Kool-Aid Man Makeover Stirs Up Digital Content

kool-aid-man Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

Susan Kuchinskas  |  Strategies

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

Lisa Lacy  |  Strategies

Gerber Celebrates 85 Years With Facebook Party

gerber-giveaway Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments

Andrea Fishman  |  Data-Driven Marketing

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

Robin Neifield  |  Strategies

WOM. Everyone Wants It - How Do You Get It?

shutterstock-127093139 Apr 17, 2013 - Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Comments

Lisa Lacy  |  Strategies

Wood Cleaner Advocates Forest Preservation Via Pinterest

murphy-oil Apr 16, 2013 - Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Comments

Lisa Lacy  |  Strategies

SlimFast Embraces Racier Persona

tuba-v3 Apr 15, 2013 - The weight loss brand's new campaign, Get What You Really Want, targets women with humor. Comments

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