Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

enterprise-software

Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

Sep 23, 2014 - With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing way? Comments

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

in-store-retail Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Is That a Gap in Your Brand Story?

storybooks Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

Proximity Marketing With Beacons

Mobile Targeting Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments

Fans vs. Customers: Which Do You Strive For?

fans-vs-customers Sep 19, 2014 - While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans? Comments

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

The 5 Most Common Misconceptions on Attribution

attribution Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions. Comments

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

What Marketers Can Learn From McDonald's "Millennial Problem"

mcdonalds460 Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

close up image of handwriting Sep 15, 2014 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Comments

The Apple Watch: Why Size Matters

apple-watch-official Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

5 Techniques for Fighting Writer's Block

writers-block Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. Here are five tips for how to get the ideas flowing. Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

10 Online Shopping Personality Traits

Bargain shopper Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

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