Marketing News & Expert Advice
|
|
|
Politics & Advocacy
ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.
Obama and RNC Battle for Attention on Charlotte Site
Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments
Topics in Marketing:
RNC's Own Site Spotlights Anti-Romney Tweets
Sep 4, 2012 -
Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com.
Comments
RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal
Sep 2, 2012 -
After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads.
Comments
Voter File Data Comes to Facebook Ads
Aug 30, 2012 -
Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners.
Comments
Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
Aug 30, 2012 -
The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention.
Comments
IAB Hobnobs at the Republican Convention
Aug 30, 2012 -
Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking.
Comments
RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Aug 30, 2012 -
Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa.
Comments
Romney Plans Pricey Twitter Ad Buy for Thursday
Aug 29, 2012 -
The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention.
Comments
RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Aug 29, 2012 -
The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter.
Comments
RNC Speeches Reinforce #WeBuiltIt Twitter Theme
Aug 29, 2012 -
The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa.
Comments
Natural Gas Group Targets RNC-Goers on Twitter
Aug 28, 2012 -
The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention.
Comments
Obama Targets Romney in Web Ads on RNC Turf
Aug 28, 2012 -
The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire.
Comments
ClickZ at The RNC: Day One Photo Gallery
Aug 27, 2012 -
The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twitter's space.
Comments
Twitter and Facebook Get Cozy at Republican Convention
Aug 27, 2012 -
The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself.
Comments
Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns
Aug 27, 2012 -
Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products.
Comments
GOP Convention Themed With Twitter-Ready Slogans
Aug 24, 2012 -
The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination.
Comments
Tea Party Group Cries GOP Foul in Web Ads
Aug 23, 2012 -
Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad.
Comments
Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Aug 22, 2012 -
Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove.
Comments
Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Aug 21, 2012 -
Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape.
Comments
Obama Outspends Romney on Digital Ads 4:1
Aug 17, 2012 -
Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney.
Comments
Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
