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Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

Social Platform Used by GOP and Obama White House Launches Product Set

Kate Kaye | Politics & Advocacy

Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

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Kate Kaye | Politics & Advocacy

Youth Voter Group Chose Facebook Before Twitter

Sep 17, 2012 - Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter. Comments

Kate Kaye | Politics & Advocacy

Obama Group Slams Romney in Web Ads

Sep 14, 2012 - ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama. Comments

Kate Kaye | Politics & Advocacy

Travel Association Aims Economic Message Online to Conventions and Beyond

Sep 6, 2012 - U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country. Comments

Kate Kaye | Politics & Advocacy

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

Sep 6, 2012 - The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others. Comments

Kate Kaye | Politics & Advocacy

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Kate Kaye | Politics & Advocacy

Obama and RNC Battle for Attention on Charlotte Site

Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments

Kate Kaye | Politics & Advocacy

RNC's Own Site Spotlights Anti-Romney Tweets

Sep 4, 2012 - Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com. Comments

Kate Kaye | Strategies

RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

Sep 2, 2012 - After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Comments

Kate Kaye | Strategies

Voter File Data Comes to Facebook Ads

Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments

Kate Kaye | Strategies

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments

Kate Kaye | Strategies

IAB Hobnobs at the Republican Convention

Aug 30, 2012 - Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking. Comments

Kate Kaye | Strategies

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

Aug 30, 2012 - Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa. Comments

Kate Kaye | Strategies

Romney Plans Pricey Twitter Ad Buy for Thursday

Aug 29, 2012 - The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention. Comments

Kate Kaye | Strategies

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

Aug 29, 2012 - The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Comments

Kate Kaye | Strategies

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

Aug 29, 2012 - The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Comments

Kate Kaye | Strategies

Natural Gas Group Targets RNC-Goers on Twitter

Aug 28, 2012 - The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Comments

Kate Kaye | Strategies

Obama Targets Romney in Web Ads on RNC Turf

Aug 28, 2012 - The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire. Comments

Kate Kaye | Strategies

ClickZ at The RNC: Day One Photo Gallery

Aug 27, 2012 - The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twitter's space. Comments

Kate Kaye | Strategies

Twitter and Facebook Get Cozy at Republican Convention

Aug 27, 2012 - The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Comments