Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

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IAB Unveils Specifications for SafeFrame 1.0

Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

MoveOn's Vote Buddy Uses Facebook to Influence Friends' Voting

votewithfriends Nov 6, 2012 - Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote. Comments

QR and NFC Help Rock the Youth Vote

rockvote Nov 6, 2012 - What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus. Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

Heat Map Study Shows Politics Influences Ad Focus

obamas-heat-map Oct 24, 2012 - Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. Comments

More Democrats Sign Up for Political Texts Than Republicans

politics-mobile-icon Oct 9, 2012 - A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Comments

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

obama-swingstate-postdebate-student10 Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

obama-victoryfund-romneyryan-womenchoose9 Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected. Comments

Early Brands and Politicos Try Twitter Header

twitterheader-nike Sep 24, 2012 - Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

Youth Voter Group Chose Facebook Before Twitter

generation-opp-being-amer Sep 17, 2012 - Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on Twitter. Comments

Obama Group Slams Romney in Web Ads

obama-victoryfund-romneyryan-womenchoose9 Sep 14, 2012 - ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama. Comments

Travel Association Aims Economic Message Online to Conventions and Beyond

travelassoc-votetravel2 Sep 6, 2012 - U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, media and others at the conventions - and to voters watching from around the country. Comments

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

promo-trends-political-conventions Sep 6, 2012 - The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others. Comments

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

amerforprosp-twitter Sep 5, 2012 - Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Comments

Obama and RNC Battle for Attention on Charlotte Site

obama-rnc-charlotteobserver9 Sep 5, 2012 - The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Comments

RNC's Own Site Spotlights Anti-Romney Tweets

rnc-oiw-tweets Sep 4, 2012 - Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via homepage ads on CharlotteObserver.com. Comments

RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

adam-pace Sep 2, 2012 - After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Comments

Voter File Data Comes to Facebook Ads

facebook-poster-rnc Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

romney-twitter-trend Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments

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