Marketing News & Expert Advice
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Politics & Advocacy
ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.
White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 - SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Comments
Topics in Marketing:
Swing State Site Traffic: How Obama and Romney Did in July
Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments
Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Aug 8, 2012 -
Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend.
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Obama Facebook Ads Push Tax Policy Differences With Romney
Aug 6, 2012 -
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
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Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Aug 3, 2012 -
Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Obama for America 2012 Ad Gallery
Jul 26, 2012 -
A collection of online display ads from the Obama 2012 reelection campaign.
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Mitt Romney 2012 Ad Gallery
Jul 26, 2012 -
A collection of online display ads from the Romney 2012 election campaign.
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Americans Say No to Popular Political Facebook Ad Targeting
Jul 24, 2012 -
Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study.
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Democratic Firm Ties Voter Data to Facebook Friends
Jul 24, 2012 -
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
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Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments
Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Social Media Cuteness Sells Sea Otter Film and Cause
Jul 13, 2012 -
Social media becomes a character itself in documentary flick Otter 501.
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Obama Fans Read Buzzfeed, Romney's Shop eBay
Jul 11, 2012 -
Infographic: Trendsetter data could give political advertisers a new way to understand voters.
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Obama Facebook Ads Promote Jobs Act Message
Jul 2, 2012 -
President's campaign carries on jobs theme in Facebook ads and video.
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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Jun 28, 2012 -
GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations.
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For Romney, TV Spots Become Video Fundraising Ads
Jun 22, 2012 -
Campaign uses in-banner video ads to turn swing state TV spots into donations.
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The Political Video Ad Shortage by the Numbers
Jun 22, 2012 -
Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available.
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Congressional Candidates to Use Twitter-Based Fundraising Tool
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
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Obama Coaxes Shares of Spending Message in Web Ads
Jun 15, 2012 -
Father's Day themed ads seek email signups.
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Obstacles Remain for Political Mobile Text Donations
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
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