Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.


Voter File Data Comes to Facebook Ads

Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

romney-twitter-trend Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments

IAB Hobnobs at the Republican Convention

sarah-hudgins-iab Aug 30, 2012 - Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking. Comments

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

zac-moffatt-rnc Aug 30, 2012 - Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa. Comments

Romney Plans Pricey Twitter Ad Buy for Thursday

romney-digital-hq-rnc2 Aug 29, 2012 - The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention. Comments

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

cngnow-blake-video Aug 29, 2012 - The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Comments

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

annromney-webuiltthis Aug 29, 2012 - The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Comments

Natural Gas Group Targets RNC-Goers on Twitter

natural-gas Aug 28, 2012 - The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Comments

Obama Targets Romney in Web Ads on RNC Turf

obama-tampatimes-homepage1 Aug 28, 2012 - The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire. Comments

ClickZ at The RNC: Day One Photo Gallery

facebook-poster-rnc Aug 27, 2012 - The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twitter's space. Comments

Twitter and Facebook Get Cozy at Republican Convention

fb-twitter-swag Aug 27, 2012 - The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Comments

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

lucas-baiano Aug 27, 2012 - Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Comments

GOP Convention Themed With Twitter-Ready Slogans

romney-builtyerbiz7 Aug 24, 2012 - The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Comments

Tea Party Group Cries GOP Foul in Web Ads

teaparty-rnc-drudge8 Aug 23, 2012 - Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Comments

Romney Camp and Rove's Crossroads Use Same Digital Ad Firm

americancrossroads8 Aug 22, 2012 - Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove. Comments

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

mccaskill-twitter Aug 21, 2012 - Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape. Comments

Obama Outspends Romney on Digital Ads 4:1

obama-baracksbday7 Aug 17, 2012 - Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Comments

Nearly a Third of Likely Voters Ignore Live TV

saymedia-chart2012 Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments

White House Is First Client for Social-to-Real World Consultancy

sxd-logo-final Aug 14, 2012 - SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Comments

Swing State Site Traffic: How Obama and Romney Did in July

Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments

Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers

crossroads-generation-in-accuweather Aug 8, 2012 - Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend. Comments

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