Marketing News & Expert Advice
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Politics & Advocacy
ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.
GOP Convention Themed With Twitter-Ready Slogans
Aug 24, 2012 - The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Comments
Topics in Marketing:
Tea Party Group Cries GOP Foul in Web Ads
Aug 23, 2012 -
Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad.
Comments
Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Aug 22, 2012 -
Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination is difficult to prove.
Comments
Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Aug 21, 2012 -
Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape.
Comments
Obama Outspends Romney on Digital Ads 4:1
Aug 17, 2012 -
Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney.
Comments
Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
Comments
White House Is First Client for Social-to-Real World Consultancy
Aug 14, 2012 -
SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House.
Comments
Swing State Site Traffic: How Obama and Romney Did in July
Aug 10, 2012 - People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Comments
Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Aug 8, 2012 -
Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend.
Comments
Obama Facebook Ads Push Tax Policy Differences With Romney
Aug 6, 2012 -
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
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Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Aug 3, 2012 -
Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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Obama for America 2012 Ad Gallery
Jul 26, 2012 -
A collection of online display ads from the Obama 2012 reelection campaign.
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Mitt Romney 2012 Ad Gallery
Jul 26, 2012 -
A collection of online display ads from the Romney 2012 election campaign.
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Americans Say No to Popular Political Facebook Ad Targeting
Jul 24, 2012 -
Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study.
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Democratic Firm Ties Voter Data to Facebook Friends
Jul 24, 2012 -
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
Comments
Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments
Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Social Media Cuteness Sells Sea Otter Film and Cause
Jul 13, 2012 -
Social media becomes a character itself in documentary flick Otter 501.
Comments
Obama Fans Read Buzzfeed, Romney's Shop eBay
Jul 11, 2012 -
Infographic: Trendsetter data could give political advertisers a new way to understand voters.
Comments
Obama Facebook Ads Promote Jobs Act Message
Jul 2, 2012 -
President's campaign carries on jobs theme in Facebook ads and video.
Comments
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