Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.

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Obama for America 2012 Ad Gallery

Jul 26, 2012 - A collection of online display ads from the Obama 2012 reelection campaign. Comments

Mitt Romney 2012 Ad Gallery

ad-gallery-6-romney Jul 26, 2012 - A collection of online display ads from the Romney 2012 election campaign. Comments

Americans Say No to Popular Political Facebook Ad Targeting

ad-gallery-7-romney Jul 24, 2012 - Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Comments

Democratic Firm Ties Voter Data to Facebook Friends

ngp-van-title-image Jul 24, 2012 - NGP VAN's system finds friends of supporters on Facebook who are registered voters. Comments

Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship

Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Social Media Cuteness Sells Sea Otter Film and Cause

otter501 Jul 13, 2012 - Social media becomes a character itself in documentary flick Otter 501. Comments

Obama Fans Read Buzzfeed, Romney's Shop eBay

engage-social-infographic Jul 11, 2012 - Infographic: Trendsetter data could give political advertisers a new way to understand voters. Comments

Obama Facebook Ads Promote Jobs Act Message

obama-jobs6 Jul 2, 2012 - President's campaign carries on jobs theme in Facebook ads and video. Comments

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

romney-obamacare Jun 28, 2012 - GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Comments

For Romney, TV Spots Become Video Fundraising Ads

romney-dayone-video-display-boston Jun 22, 2012 - Campaign uses in-banner video ads to turn swing state TV spots into donations. Comments

The Political Video Ad Shortage by the Numbers

political-video-image-1 Jun 22, 2012 - Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Comments

Congressional Candidates to Use Twitter-Based Fundraising Tool

chirpify-obama Jun 19, 2012 - Chirpify connects to PayPal to automate donations through a single tweet. Comments

Obama Coaxes Shares of Spending Message in Web Ads

obama-spendinggrowth6 Jun 15, 2012 - Father's Day themed ads seek email signups. Comments

Obstacles Remain for Political Mobile Text Donations

politics-mobile-icon Jun 13, 2012 - Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

GOP Group Says Twitter Campaign Sabotage Was Expected

nrcc-printouts Jun 8, 2012 - Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Comments

Gosling-Inspired Memes Come to Politics

schweikert-meme Jun 5, 2012 - Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Comments

Digital Helps Get Out Vote in Walker Recall Election

freedomworks-walker-wi Jun 4, 2012 - Political contest in WI tomorrow serves as a trial for voter mobilization in November. Comments

Texas Tea Partier Cruz Got Help From Super PACs Online

tedcruz-facebook May 30, 2012 - Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Comments

Latinos in Social Media Get Political for 2012

latism-elliane-ramos May 29, 2012 - Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Comments

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