Politics & Advocacy

ClickZ Politics & Advocacy covers digital political campaigns with a focus on digital advertising, online ad spending, targeting, and more.


Obama Facebook Ads Push Tax Policy Differences With Romney

Aug 6, 2012 - An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Comments

Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas

clubforgrowth-cruz-primary Aug 3, 2012 - Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Comments

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

nrcc-districttargeting-youtube Aug 3, 2012 - Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races. Comments

Obama for America 2012 Ad Gallery

obama-baracksbday7 Jul 26, 2012 - A collection of online display ads from the Obama 2012 reelection campaign. Comments

Mitt Romney 2012 Ad Gallery

ad-gallery-6-romney Jul 26, 2012 - A collection of online display ads from the Romney 2012 election campaign. Comments

Americans Say No to Popular Political Facebook Ad Targeting

ad-gallery-7-romney Jul 24, 2012 - Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Comments

Democratic Firm Ties Voter Data to Facebook Friends

ngp-van-title-image Jul 24, 2012 - NGP VAN's system finds friends of supporters on Facebook who are registered voters. Comments

Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship

Jul 23, 2012 - Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Comments

Digital Ad Spend Gap Widens Between Obama and Romney

obama-healthcare-scotus-image-2 Jul 18, 2012 - Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Comments

Social Media Cuteness Sells Sea Otter Film and Cause

otter501 Jul 13, 2012 - Social media becomes a character itself in documentary flick Otter 501. Comments

Obama Fans Read Buzzfeed, Romney's Shop eBay

engage-social-infographic Jul 11, 2012 - Infographic: Trendsetter data could give political advertisers a new way to understand voters. Comments

Obama Facebook Ads Promote Jobs Act Message

obama-jobs6 Jul 2, 2012 - President's campaign carries on jobs theme in Facebook ads and video. Comments

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

romney-obamacare Jun 28, 2012 - GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Comments

For Romney, TV Spots Become Video Fundraising Ads

romney-dayone-video-display-boston Jun 22, 2012 - Campaign uses in-banner video ads to turn swing state TV spots into donations. Comments

The Political Video Ad Shortage by the Numbers

political-video-image-1 Jun 22, 2012 - Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Comments

Congressional Candidates to Use Twitter-Based Fundraising Tool

chirpify-obama Jun 19, 2012 - Chirpify connects to PayPal to automate donations through a single tweet. Comments

Obama Coaxes Shares of Spending Message in Web Ads

obama-spendinggrowth6 Jun 15, 2012 - Father's Day themed ads seek email signups. Comments

Obstacles Remain for Political Mobile Text Donations

politics-mobile-icon Jun 13, 2012 - Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Comments

Super PACs Spent Over $8M on Digital Ads in Presidential Race

endorseliberty-video Jun 12, 2012 - Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Comments

GOP Group Says Twitter Campaign Sabotage Was Expected

nrcc-printouts Jun 8, 2012 - Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Comments

Gosling-Inspired Memes Come to Politics

schweikert-meme Jun 5, 2012 - Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Comments

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