Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments

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A CMO's 6 Tests for Evaluating Effective Marketing Programs

cmo-test Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

Over $16 Billion Has Been Spent Online This Holiday Season

holidaysshoppingmobilereport Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

jcrewfeatured Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

Black Friday Advertising Shows the Lift

black-friday-shopper Nov 20, 2012 - Trends that have retailers seeing green. Part five in a six-part holiday series. Comments

Time Warner Study: One Size Doesn't Fit All in Reaching Women

women-sizes Nov 15, 2012 - Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media. Comments

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

holiday-shopping Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

Luxury Brands and Dead Puppies

4seasonsfeatured Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance. Comments

 

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