The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Sep 4, 2012 - More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Comments
Aug 29, 2012 -
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
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Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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Aug 13, 2012 -
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
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Aug 9, 2012 -
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent.
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Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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Jul 31, 2012 -
E-commerce store hosting firm alleges 80% Facebook ad clicks from bots.
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Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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May 25, 2012 -
Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day.
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May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments
Apr 30, 2012 -
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
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Mar 21, 2012 -
Retail giant leans on email; little if any sales staff needed.
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Feb 16, 2012 -
2D products can be scanned and bought with mobile phones.
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Jan 31, 2012 -
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.
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Jan 17, 2012 -
Former prez of CBS Interactive will help retailer build its online business.
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Jan 4, 2012 - It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children. Comments
Dec 28, 2011 - The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Comments
Nov 21, 2011 - Verizon, Office Max, and FTD partner for holiday deals campaign. Comments
Nov 16, 2011 -
Bratz hopes the codes and an AR game associated with them can make holiday sales sparkle.
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Nov 7, 2011 -
One longtime men's magazine strikes back, joining forces with JC Penney.
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Oct 28, 2011 - Guys use social, shopping, and deals sites more than women to research products. Comments
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