Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

lamaison-logo

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

Bitcoin Acceptance Yields Marketing Wins for Expedia

shutterstock-167065787 Jun 19, 2014 - Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, customer-focused e-business. Comments

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

wendy-s-stubhub Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

Fruit of the Loom Fetes Dad With GIFs

animate-all-day-undie Jun 4, 2014 - The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, experts say. Comments

Groupon Gnome Aims to Become Self-Service Marketing Platform

Groupon logo May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

Spotzot Powers Groupon Coupons

mobile-coupon May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments

Alibaba IPO: What It Means for Marketers

alibaba May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

3 Key Trends Emerging From the Growth of Digital Retail in China

china Apr 28, 2014 - China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean for brands. Comments

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

duracell-powerwarmth Mar 13, 2014 - A new video from Duracell simultaneously highlights battery power and the power of human connection. Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Ted Baker Brings the Circus to Town in #ZolTed

ted-baker-zolted Mar 11, 2014 - The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus talent video challenge. Comments

Pizza Hut Demos Interactive Pizza-Ordering Table of the Future

pizza-hut-table Mar 10, 2014 - The brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it has released a video to tease the concept. Comments

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

sudafed-replay Mar 10, 2014 - The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experiences they’ve missed out on or suffered through, but experts say the campaign misses some engagement opportunities. Comments

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

pepsi-max-unbelievable Mar 4, 2014 - The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new weekly content, including one video with 6.1 million views. Comments

Saks Doles Out 6-Second Beauty Tips in #Saksin6

saks-in-6 Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Promo

american-rag-all-access-we-the-kings-5mb-highres Feb 27, 2014 - The Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital content from bands like We The Kings. Comments

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt

victoria-s-secret-pink-spring-break-scavenger-hunt Feb 18, 2014 - The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks. Comments

Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateInABox

dateinabox-still Feb 14, 2014 - Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that will award up to 25 out-of-the-ordinary dates to the men brave enough to post the box on Instagram. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...