Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments
Topics in Marketing:
A CMO's 6 Tests for Evaluating Effective Marketing Programs
Dec 17, 2012 -
A primer for determining if a customer incentive is truly adding value to your business.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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Cyber Monday Shopping Sales Up 30%
Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
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Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder
Nov 26, 2012 -
As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them.
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Black Friday Advertising Shows the Lift
Nov 20, 2012 -
Trends that have retailers seeing green. Part five in a six-part holiday series.
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Time Warner Study: One Size Doesn't Fit All in Reaching Women
Nov 15, 2012 -
Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media.
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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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Luxury Brands and Dead Puppies
Nov 7, 2012 -
Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance.
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MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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