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The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

women-sizes

Time Warner Study: One Size Doesn't Fit All in Reaching Women

Mary Lisbeth D'Amico  |  Retail

Nov 15, 2012 - Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media. Comments

Topics in Marketing:

James Dohnert  |  Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

holiday-shopping Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

Denise Zaraya  |  Retail

Santa's Newest Little Helpers: Mobile Phones and Tablets

mobile-checkout Nov 6, 2012 - Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product-seeking holiday shoppers. Part four in a six-part series. Comments

Denise Zaraya  |  Retail

Marketers, Ready Your Aim for Holiday 2012 Now

holiday-shopping Oct 8, 2012 - By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market and those with a longer consideration cycle. Part three in a six-part series. Comments

Mary Lisbeth D'Amico  |  Social Media

Report Sends Nike and Adidas to Head of Digital Marketing Class

nike-facebook Sep 25, 2012 - Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. Comments

Kate Kaye  |  Data-Driven Marketing

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

ClickZ Stats Staff  |  Mobile

Nearly 70% of Blacks Used Mobile for Shopping Research

nielsen-blacks-mobile Sep 24, 2012 - A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Comments

Matt Kapko  |  Agency Spotlight

Why Some Brands Stayed Out of First Dot-brand Auction

auction-paddle Sep 11, 2012 - Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line. Comments

Dan Worth  |  Retail

EBay CEO Expects Mobile Commerce Tsunami

eBay chief executive John Donahoe speaking at the HTIA conference in Israel Sep 11, 2012 - John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Comments

Denise Zaraya  |  Retail

Consumers Are Shopping Smarter This Holiday Season

Sep 10, 2012 - How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue this holiday season. Comments

Joan Voight  |  Social Media

Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App

benandjerrys-spoon Sep 4, 2012 - More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Comments

Matt Kapko  |  Retail

Back to School Brings Open Consumer Mindsets to Marketers

back-to-school-4 Aug 29, 2012 - More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Comments

Melanie White  |  Retail

Video Drives Clothing Sales

blair-fowler Aug 14, 2012 - More than 30 percent of shoppers used YouTube to shop for apparel. Comments

Denise Zaraya  |  Retail

5 Consumer Trends You Can't Afford to Ignore This Holiday Season

holidaysshoppingmobilereport Aug 13, 2012 - What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Comments

Search Engine Watch   |  Retail

Facebook Store Revenue Among SMBs Increases 38%

facebook-commerce-icon Aug 9, 2012 - Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Comments

Matt Kapko  |  Mobile

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Search Engine Watch   |  Social Media

E-Commerce Firm Accuses Facebook of Click Fraud

limited-pressing-facebook-page Jul 31, 2012 - E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Comments

Kate Kaye  |  Social Media

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

Christopher Heine  |  Retail

Facebook Offers Test Bodes Well for Upscale Retailer

bonobos May 25, 2012 - Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Comments

ClickZ News Staff  |  Retail

Omnicom, Oracle, and SAP Make Key Acquisitions

May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments

Christopher Heine  |  Social Commerce

Big Brands Tap Facebook Data For Local Gift Cards

wrapp Apr 30, 2012 - Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform. Comments

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