Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

rakuten

Rakuten to Focus on Content Marketing in 2014 [Video]

Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

5 Black Friday and Cyber Monday Marketing Tips for 2014

shopping-online-ecommerce Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments

Close That Sale: Convince Your Customer to Sleep On It

salesman-contract Nov 11, 2013 - Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Augmented Reality Serves Both the Customer and the Business

Inition's augmented reality and 3D printing project Oct 11, 2013 - Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people. Comments

Halloween + Creative Marketing = A Treat for Retailers

Minion Halloween Costume Oct 10, 2013 - Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories. Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Yelling Louder Won't Sell Your Products

angry-at-email Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

A True Service Industry: Sharing Knowledge With Your Competitors

employees Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

It's Not the Price, Stupid!

counting-money Jul 22, 2013 - Your company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Comments

Sneaker Maker Sets New Balance in Uniquely American Footwear

new-balance-america Jul 10, 2013 - In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had. Comments

Alipay's Evolution From Payment to Investment: Yu'E Bao

yuerbao Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

Burberry Delivers Letters Sealed With a Personal Kiss

burberry-kisses Jun 17, 2013 - If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing. Comments

Demos Aren't Just for Rock Bands

cheering-crowd Jun 17, 2013 - How demonstrations can boost your ROI. Comments

IMW2013: Context, Not Platform, Key to Reaching Consumers

integrated-marketing-week Jun 13, 2013 - Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Comments

Tweets Worth $20.37 on Average

sumall-1 Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments

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