Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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DailyCandy Targets Influencers With 2 Exclusive Deals

Oct 26, 2011 - Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Comments

Barnes & Noble Struggles to Leverage Borders Digital Assets

Oct 21, 2011 - Attorneys general force B&N to push back data opt-out deadline. Comments

How Luxury Retailer Saks Courts the 1 Percent

saks-ring Oct 20, 2011 - Parent to Saks Fifth Avenue and Saks.com leverages social media and e-commerce innovations. Comments

Walmart Buys Ad Targeting Firm OneRiot

Sep 14, 2011 - Big box retailer's @WalmartLabs unit invests in digital marketing. Comments

New Site for Aldo Shoes Appeals to Gamblers

slots3 Sep 6, 2011 - Video meets casino games in push for fall/winter collection. Comments

Zappos Teams With iVillage to Ease Moms Into School Season

Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments

JWT's New Lunchbox Packs Digital and Retail Sandwich

lunchbox Jul 20, 2011 - Legendary agency buys small shop with big clients. Comments

JCPenney Gives Fashion Students a Shot on YouTube

jcp-fidm Jun 6, 2011 - A partnership with designer Bisou Bisou and graduate students. Comments

Local.com Shopping Spree Yields Deals and Real-Time Product Search

May 3, 2011 - Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Comments

Walgreens Runs First National Foursquare Campaign

walgreens4square Mar 31, 2011 - Promotion underscores retailer's shift to digital. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

Mall of America Reserves Holiday Parking for Twitter Followers

bspp-small-28x32 Dec 17, 2010 - Precious parking spaces are promised to those who follow @MallofAmerica. Comments

Cyber Monday Spending Up 16 Percent in 2010

cybermonday Dec 3, 2010 - Monday represented the heaviest day of U.S. online spending in history, according to comScore. Comments

Retail Sites Enjoy Double Digit Sales Growth on Black Friday

Nov 30, 2010 - Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Comments

Google Launches Boutiques.com: Guided Approach to Fashion Shopping

sliders Nov 17, 2010 - Google is more forcefully throwing its hat into the online shopping space. Comments

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

airwalk Nov 11, 2010 - Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Comments

Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director

louisvuitton Sep 29, 2010 - Underscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on Facebook will air on Oct. 6. Comments

AmEx Aligns With Twitter for Fashion Week

twitter-amex Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

facebook-icon3333 Aug 30, 2010 - The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Comments

Cotton Makes Social Interaction the Fabric of Its Brand

Aug 23, 2010 - A new site and Facebook page aim to boost communication with consumers. Comments

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