Retail

The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.

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Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

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Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

Why CMOs Need to Own Product Development

product-development Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

oakleyindo Jan 7, 2013 - Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Comments

Facebook's 'Were Here' Feature Exposes Mobile Buzz

were-here Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

All Wrapped Up! The Hottest Holiday Trends

present Dec 20, 2012 - A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series. Comments

A CMO's 6 Tests for Evaluating Effective Marketing Programs

cmo-test Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

Over $16 Billion Has Been Spent Online This Holiday Season

holidaysshoppingmobilereport Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments

Cyber Monday Shopping Sales Up 30%

cyber-monday Nov 28, 2012 - Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Comments

 

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