Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
Santa's Newest Little Helpers: Mobile Phones and Tablets
Nov 6, 2012 - Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product-seeking holiday shoppers. Part four in a six-part series. Comments
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Marketers, Ready Your Aim for Holiday 2012 Now
Oct 8, 2012 -
By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market and those with a longer consideration cycle. Part three in a six-part series.
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Report Sends Nike and Adidas to Head of Digital Marketing Class
Sep 25, 2012 -
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Nearly 70% of Blacks Used Mobile for Shopping Research
Sep 24, 2012 -
A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer.
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Why Some Brands Stayed Out of First Dot-brand Auction
Sep 11, 2012 -
Brands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, which could be years down the line.
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EBay CEO Expects Mobile Commerce Tsunami
Sep 11, 2012 -
John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete.
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Consumers Are Shopping Smarter This Holiday Season
Sep 10, 2012 - How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue this holiday season. Comments
Ben & Jerry's Gets Sex Appeal with Matchmaking Facebook App
Sep 4, 2012 -
More than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks.
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Back to School Brings Open Consumer Mindsets to Marketers
Aug 29, 2012 -
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
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Video Drives Clothing Sales
Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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5 Consumer Trends You Can't Afford to Ignore This Holiday Season
Aug 13, 2012 -
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
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Facebook Store Revenue Among SMBs Increases 38%
Aug 9, 2012 -
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent.
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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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E-Commerce Firm Accuses Facebook of Click Fraud
Jul 31, 2012 -
E-commerce store hosting firm alleges 80% Facebook ad clicks from bots.
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McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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Facebook Offers Test Bodes Well for Upscale Retailer
May 25, 2012 -
Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day.
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Omnicom, Oracle, and SAP Make Key Acquisitions
May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments
Pinterest Could Expand Into Asia Pacific
May 19, 2012 - Japanese e-commerce giant leads a $100 million investment in the social network. Comments
Big Brands Tap Facebook Data For Local Gift Cards
Apr 30, 2012 -
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
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How Amazon Sold 1 Million Deals in 17 Hours
Mar 21, 2012 -
Retail giant leans on email; little if any sales staff needed.
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