Marketing News & Expert Advice
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Retail
The retail experience is evolving for marketers and consumers, online and offline. And savvy retailers are integrating their marketing approaches, tapping geo-location services, social shopping, and in-store events to build awareness and get browsers to become customers. ClickZ news journalists and marketing experts discuss how retailers are tapping their knowledge of consumer behaviors and preferences to deliver the right message at the right time during the shopping cycle.
DailyCandy Targets Influencers With 2 Exclusive Deals
Oct 26, 2011 - Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Comments
Topics in Marketing:
Barnes & Noble Struggles to Leverage Borders Digital Assets
Oct 21, 2011 - Attorneys general force B&N to push back data opt-out deadline. Comments
How Luxury Retailer Saks Courts the 1 Percent
Oct 20, 2011 -
Parent to Saks Fifth Avenue and Saks.com leverages social media and e-commerce innovations.
Comments
Walmart Buys Ad Targeting Firm OneRiot
Sep 14, 2011 - Big box retailer's @WalmartLabs unit invests in digital marketing. Comments
New Site for Aldo Shoes Appeals to Gamblers
Sep 6, 2011 -
Video meets casino games in push for fall/winter collection.
Comments
Zappos Teams With iVillage to Ease Moms Into School Season
Sep 1, 2011 - Still known for shoes, Zappos is eager to push clothes and accessories. Comments
JWT's New Lunchbox Packs Digital and Retail Sandwich
Jul 20, 2011 -
Legendary agency buys small shop with big clients.
Comments
JCPenney Gives Fashion Students a Shot on YouTube
Jun 6, 2011 -
A partnership with designer Bisou Bisou and graduate students.
Comments
Local.com Shopping Spree Yields Deals and Real-Time Product Search
May 3, 2011 - Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Comments
Walgreens Runs First National Foursquare Campaign
Mar 31, 2011 -
Promotion underscores retailer's shift to digital.
Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
Comments
Mall of America Reserves Holiday Parking for Twitter Followers
Dec 17, 2010 -
Precious parking spaces are promised to those who follow @MallofAmerica.
Comments
Cyber Monday Spending Up 16 Percent in 2010
Dec 3, 2010 -
Monday represented the heaviest day of U.S. online spending in history, according to comScore.
Comments
Retail Sites Enjoy Double Digit Sales Growth on Black Friday
Nov 30, 2010 - Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Comments
Google Launches Boutiques.com: Guided Approach to Fashion Shopping
Nov 17, 2010 -
Google is more forcefully throwing its hat into the online shopping space.
Comments
Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores
Nov 11, 2010 -
Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago.
Comments
Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director
Sep 29, 2010 -
Underscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on Facebook will air on Oct. 6.
Comments
AmEx Aligns With Twitter for Fashion Week
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
Comments
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
Aug 30, 2010 -
The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.
Comments
Cotton Makes Social Interaction the Fabric of Its Brand
Aug 23, 2010 - A new site and Facebook page aim to boost communication with consumers. Comments
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