Marketing News & Expert Advice
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Sports & Entertainment
Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter. Comments
Topics in Marketing:
Gaming Executives Aim to Bridge the Divide Between Brands and Games
Aug 22, 2013 -
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
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Social Sharing Helps Boost Box Office Results
Aug 14, 2013 -
Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis.
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Lessons From Shark Week
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
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Bacardi Targets Moviegoers With Shazam-Enabled Content
Jul 5, 2013 -
Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additional content with their mobile devices.
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Puma Asks 'What Does Football Mean to You?'
Jul 5, 2013 -
Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?"
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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Jul 2, 2013 -
Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google.
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Alamo's Family Games Campaign Targets CEO Moms
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.
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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Jun 27, 2013 -
Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans.
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Indie Site SnagFilms Beta Launches Social Platform
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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Zyrtec: Get Outside After You Play This Game
May 29, 2013 -
Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 -
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Super Bowl XLVII Ads: Winners and Losers
Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Aug 23, 2012 -
Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.'
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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Aug 22, 2012 -
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
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