Marketing News & Expert Advice
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Sports & Entertainment
IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments
Topics in Marketing:
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 -
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Super Bowl XLVII Ads: Winners and Losers
Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Aug 23, 2012 -
Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.'
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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Aug 22, 2012 -
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
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Brands Reflect and Score Olympics Facebook Apps
Aug 14, 2012 -
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Aug 9, 2012 -
Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
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Olympics Searches Up 10X in First Week of London Games
Aug 7, 2012 -
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Jul 17, 2012 -
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
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Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
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NBC Sports Brings Olympics Coverage to Facebook
Jul 11, 2012 -
App could help NBC glean data about niche interests of its Facebook fans.
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MLB Players Scored Twitter Followers During All-Star Game
Jul 11, 2012 -
MLB reveals social stats from in-game player interaction.
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Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Jul 9, 2012 -
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
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LA Kings Celebrate Stanley Cup Win With Instagram
Jun 12, 2012 -
Team also posted around 40 tweets during last night's game.
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