Sports & Entertainment

talk-boston

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter. Comments

Gaming Executives Aim to Bridge the Divide Between Brands and Games

games Aug 22, 2013 - Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Comments

Social Sharing Helps Boost Box Office Results

movie-theater Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments

Lessons From Shark Week

shark-week-site Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

Bacardi Targets Moviegoers With Shazam-Enabled Content

the-people-take-arms Jul 5, 2013 - Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additional content with their mobile devices. Comments

Puma Asks 'What Does Football Mean to You?'

foap-puma Jul 5, 2013 - Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Comments

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

gamers-on-youtube Jul 2, 2013 - Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google. Comments

Alamo's Family Games Campaign Targets CEO Moms

alamo-games-2-go Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Indie Site SnagFilms Beta Launches Social Platform

snagfilms Jun 6, 2013 - SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

NBA Rewards Fans Who Check Into Playoff Games via Mobile

nba-basketball May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Super Bowl XLVII Ads: Winners and Losers

tide-super-bowl-stain Feb 5, 2013 - Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Comments

ClickZ's Live Super Bowl XLVII Coverage

toyota-super-bowl-2013 Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz

cosmopolis Aug 23, 2012 - Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Comments

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

rogerblack-7 Aug 22, 2012 - Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Comments

 

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