Marketing News & Expert Advice
|
|
|
Sports & Entertainment
Brands Reflect and Score Olympics Facebook Apps
Aug 14, 2012 - Citi grabbed its most likes and most People Talking About This during the week ending August 2. Comments
Topics in Marketing:
Sports Marketers Hope for Olympic Committee Reversal on Social Media
Aug 9, 2012 -
Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
Comments
Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
Comments
Olympics Searches Up 10X in First Week of London Games
Aug 7, 2012 -
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
Comments
Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
Comments
Q&A: Jordan Schlachter Connects Brands to Sports Passion
Jul 17, 2012 -
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
Comments
Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
Comments
NBC Sports Brings Olympics Coverage to Facebook
Jul 11, 2012 -
App could help NBC glean data about niche interests of its Facebook fans.
Comments
MLB Players Scored Twitter Followers During All-Star Game
Jul 11, 2012 -
MLB reveals social stats from in-game player interaction.
Comments
Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Jul 9, 2012 -
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
Comments
LA Kings Celebrate Stanley Cup Win With Instagram
Jun 12, 2012 -
Team also posted around 40 tweets during last night's game.
Comments
NBA Launches First-Ever Social Media Awards
Jun 11, 2012 -
Twelve awards will be handed out June 20.
Comments
Pepsi Builds Music Series Around Twitter Data
May 30, 2012 -
Beverages company to mine tweets to put on concerts.
Comments
Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 -
YouTube effort garners over 3 million views since the weekend.
Comments
Facebook Memes Embraced by 90-Year-Old Sports Brand
Apr 23, 2012 -
Easton leans on social marketing to target high school athletes.
Comments
Miami Marlins Add Latin Flavor to Social Presence
Apr 19, 2012 -
The team recently started a Tumblr to highlight "Miami Style" baseball.
Comments
Timberwolves and Devils Draw Attention to Doodle.ly
Apr 13, 2012 -
The NBA and NHL clubs are running contests using digital drawing app.
Comments
K-Swiss Doubles Down on Digital
Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Comments
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Apr 10, 2012 -
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
Comments
Women Buy Into Sports Via Social
Mar 27, 2012 -
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
Comments
Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
