Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleIt may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleThe eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleWith high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...
View articleDish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...
View articleFacebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
View articleConsumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleUntil August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...
View articlePuma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleSnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...
View articleZyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articleBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleBasketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Read Mor...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
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