Sports & Entertainment

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Brands Reflect and Score Olympics Facebook Apps

Aug 14, 2012 - Citi grabbed its most likes and most People Talking About This during the week ending August 2. Comments

Sports Marketers Hope for Olympic Committee Reversal on Social Media

laurynwilliams-twitter Aug 9, 2012 - Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Olympics Searches Up 10X in First Week of London Games

Olympics Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

LA Kings Celebrate Stanley Cup Win With Instagram

lakings-instagram Jun 12, 2012 - Team also posted around 40 tweets during last night's game. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Pepsi Builds Music Series Around Twitter Data

pandora-pepsi May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

Facebook Memes Embraced by 90-Year-Old Sports Brand

easton-meme-2 Apr 23, 2012 - Easton leans on social marketing to target high school athletes. Comments

Miami Marlins Add Latin Flavor to Social Presence

marlins-social-media Apr 19, 2012 - The team recently started a Tumblr to highlight "Miami Style" baseball. Comments

Timberwolves and Devils Draw Attention to Doodle.ly

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Women Buy Into Sports Via Social

women-holding-basketball Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

 

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