Marketing News & Expert Advice
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Sports & Entertainment
Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments
Topics in Marketing:
Facebook Memes Embraced by 90-Year-Old Sports Brand
Apr 23, 2012 -
Easton leans on social marketing to target high school athletes.
Comments
Miami Marlins Add Latin Flavor to Social Presence
Apr 19, 2012 -
The team recently started a Tumblr to highlight "Miami Style" baseball.
Comments
Timberwolves and Devils Draw Attention to Doodle.ly
Apr 13, 2012 -
The NBA and NHL clubs are running contests using digital drawing app.
Comments
K-Swiss Doubles Down on Digital
Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Comments
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Apr 10, 2012 -
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
Comments
Women Buy Into Sports Via Social
Mar 27, 2012 -
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
From Cities to Resorts, Travel Marketers Flock to Pinterest
Feb 28, 2012 -
Pinterest is the trendiest new destination for the travel industry.
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'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
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Jeremy Lin Helps Knicks Score Huge Digital Wins
Feb 24, 2012 -
NBA team has added 500,000 Facebook fans in two weeks.
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Gannett Touts Digital Growth Plans, Partners With MLB
Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments
Adidas Throws Twitter Bomb for 'RG3'
Feb 21, 2012 -
Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson.
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Dog Days of Winter for NJ Devils Social Media Program
Feb 6, 2012 -
NHL team's successful social media program has become its leading sponsorships money maker.
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Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
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Facebook Ads Help NY Knicks Pack Watch Parties
Jan 30, 2012 -
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
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Travel Trade Group Jumps on Obama's Tourism Train
Jan 24, 2012 -
In conjunction with the State of The Union address, group uses web ads and video to promote tourism.
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Meredith Buys AllRecipes, Web's Biggest Food Site
Jan 24, 2012 -
Meredith buys AllRecipes to bolster audience reach.
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Indy Welcomes Super Bowl Visitors With Social Media
Jan 23, 2012 -
Host city will use team of 50 message makers.
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GetGlue Raises $12M
Jan 11, 2012 -
Social TV startup has also updated its iPhone app and website.
Comments
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