Sports & Entertainment

snagfilms

Indie Site SnagFilms Beta Launches Social Platform

Jun 6, 2013 - SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

NBA Rewards Fans Who Check Into Playoff Games via Mobile

nba-basketball May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Super Bowl XLVII Ads: Winners and Losers

tide-super-bowl-stain Feb 5, 2013 - Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Comments

ClickZ's Live Super Bowl XLVII Coverage

toyota-super-bowl-2013 Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz

cosmopolis Aug 23, 2012 - Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Comments

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

rogerblack-7 Aug 22, 2012 - Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Comments

Brands Reflect and Score Olympics Facebook Apps

ge-healthyshare Aug 14, 2012 - Citi grabbed its most likes and most People Talking About This during the week ending August 2. Comments

Sports Marketers Hope for Olympic Committee Reversal on Social Media

laurynwilliams-twitter Aug 9, 2012 - Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Olympics Searches Up 10X in First Week of London Games

Olympics Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

 

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...