Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn Opens Ad Agency

10y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

10y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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Manchester United's Twitter Game: Win or Lose?

Manchester United's Twitter Game: Win or Lose?

10y Yuyu Chen

Manchester United's Twitter Game: Win or Lose?

It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...

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Super Bowl XLVIII Winners, Losers and Lessons

Super Bowl XLVIII Winners, Losers and Lessons

10y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

10y Greg Jarboe

Which Commercials Scored in YouTube's Super Bowl 2...

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...

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Which Ads Won Super Bowl XXVIII?

Which Ads Won Super Bowl XXVIII?

10y Guest

Which Ads Won Super Bowl XXVIII?

A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday

10y Lisa Lacy

CarMax Follows Animal Planet’s Lead With Puppy Con...

While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...

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Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series

Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series

10y Lisa Lacy

Jerry Seinfeld Spoofs Old School Advertising in Ac...

The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...

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Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

10y Matt Kapko

Does Beyonce's Surprise Visual Album Success Mean ...

Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...

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Return of the King: Lebron James Masters the Personal Brand Rebound

Return of the King: Lebron James Masters the Personal Brand Rebound

10y David Toner

Return of the King: Lebron James Masters the Perso...

Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...

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Tokyo 2020 - A Legacy of Experience?

Tokyo 2020 - A Legacy of Experience?

10y Jeff Lippold

Tokyo 2020 - A Legacy of Experience?

With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...

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Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

11y Matt Kapko

Dish Takes Talk Boston Campaign Social With 'Twidd...

Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...

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Gaming Executives Aim to Bridge the Divide Between Brands and Games

Gaming Executives Aim to Bridge the Divide Between Brands and Games

11y Matt Kapko

Gaming Executives Aim to Bridge the Divide Between...

Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...

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Social Sharing Helps Boost Box Office Results

Social Sharing Helps Boost Box Office Results

11y Caitlin Rossman

Social Sharing Helps Boost Box Office Results

Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...

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Lessons From Shark Week

Lessons From Shark Week

11y Tessa Wegert

Lessons From Shark Week

The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...

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Bacardi Targets Moviegoers With Shazam-Enabled Content

Bacardi Targets Moviegoers With Shazam-Enabled Content

11y Lisa Lacy

Bacardi Targets Moviegoers With Shazam-Enabled Con...

Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...

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Puma Asks 'What Does Football Mean to You?'

Puma Asks 'What Does Football Mean to You?'

11y Matt Kapko

Puma Asks 'What Does Football Mean to You?'

Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...

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YouTube: Gamers Are Engaged and Ripe for Marketing on Video

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

11y Matt Kapko

YouTube: Gamers Are Engaged and Ripe for Marketing...

Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...

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Alamo's Family Games Campaign Targets CEO Moms

Alamo's Family Games Campaign Targets CEO Moms

11y Mary Lisbeth D'Amico

Alamo's Family Games Campaign Targets CEO Moms

In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...

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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

11y Susan Kuchinskas

'American Idol' Aims for Mass Engagement With Soci...

Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...

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Indie Site SnagFilms Beta Launches Social Platform

Indie Site SnagFilms Beta Launches Social Platform

11y Mary Lisbeth D'Amico

Indie Site SnagFilms Beta Launches Social Platform

SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...

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Zyrtec: Get Outside After You Play This Game

Zyrtec: Get Outside After You Play This Game

11y Susan Kuchinskas

Zyrtec: Get Outside After You Play This Game

Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...

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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

11y Mary Lisbeth D'Amico

IWNY: Nielsen Study to Show How Tweets Boost TV Ra...

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...

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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

11y James Dohnert

BNP Paribas Mixes Twitter and Tennis for Latest Ad...

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...

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NBA Rewards Fans Who Check Into Playoff Games via Mobile

NBA Rewards Fans Who Check Into Playoff Games via Mobile

11y Mary Lisbeth D'Amico

NBA Rewards Fans Who Check Into Playoff Games via ...

Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Read Mor...

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Marketing 'Moneyball'

Marketing 'Moneyball'

11y Rob Cataford

Marketing 'Moneyball'

What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...

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