Sports & Entertainment

digitalhub

Dog Days of Winter for NJ Devils Social Media Program

Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

Facebook Ads Help NY Knicks Pack Watch Parties

nicks-nba Jan 30, 2012 - Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Comments

Travel Trade Group Jumps on Obama's Tourism Train

travelassoc-votetravel Jan 24, 2012 - In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Comments

Meredith Buys AllRecipes, Web's Biggest Food Site

allrecipes-video Jan 24, 2012 - Meredith buys AllRecipes to bolster audience reach. Comments

Indy Welcomes Super Bowl Visitors With Social Media

super-bowl-2012-emblem Jan 23, 2012 - Host city will use team of 50 message makers. Comments

GetGlue Raises $12M

getglue Jan 11, 2012 - Social TV startup has also updated its iPhone app and website. Comments

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

weightwatchers-charlesweighsin-title Jan 6, 2012 - Comment catches fire on social media, around paid brand promotions in some cases. Comments

Yahoo Partners With Sundance to Bring Festival Online

sundance-film-fest Jan 5, 2012 - Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Comments

Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen

trek-miso2 Dec 29, 2011 - Interactive content experiences play on users' iPhones while they watch TV. Comments

Bud Sponsors 'Pandora Presents' Online Extras

dawes-pandora Dec 27, 2011 - Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR. Comments

Syfy's Year of Social

face-off-syfy Dec 19, 2011 - How the network formerly known as the Sci Fi Channel used Facebook and Twitter to drive engagement in 2011. Comments

Pandora and Pepsi Make a Mixtape for the Grammys

pandora-pepsi Dec 14, 2011 - A bid to reach a broad swath of music fans leading up to the February awards show. Comments

Groupon's Big Deal: Worldwide Trip for $10K and $20K

groupon24 Dec 12, 2011 - Flights to stop at Paris, Beijing, and other international destinations. Comments

Google Puts Out Welcome Mat for Co-Op Advertisers

Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments

Virgin America's Google Offer Caps a Very Digital 2011

Dec 8, 2011 - Flight vouchers sold out within hours today. Comments

Inside Virgin America's $60K Cyber Monday Stunt

virginamerica22 Nov 29, 2011 - Airline runs Gilt City deal designed to cut through online clutter. Comments

LivingSocial Challenges Digital Travel Establishment

timos-headshot Nov 17, 2011 - Launches hospitality program in the company of the industry's who's who. Comments

Louisville Slugger Lifts Facebook Chatter by 834%

louisville-slugger Nov 9, 2011 - Offline event bolsters "people talking about this" metric for the baseball brand. Comments

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

tupelo-title-img Oct 25, 2011 - The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Comments

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