Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing

Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

8 Steps to Uncover Content Ideas Like a Journalist

journalist Dec 4, 2014 - Coming up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

Shazam Brings Targeted Ads In-Store

shutterstock-187402832 Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the popular app as a marketing tool. Comments

Digital Marketing People on the Move: November 2014 Roundup

group-shutterstock-101877301 Dec 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

Digital Darwinism and Internet Thinking in China [Part 1]

shutterstock-164696231-china-rural-village Nov 30, 2014 - In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates for marketing and marketers. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

The Power of Problems

solvingproblems Nov 25, 2014 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

The Biggest Marketing Mistakes Start-Ups Make

oops-mistake-sign Nov 24, 2014 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

Holiday Deals Start Early for Amazon

amazon Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets. Comments

4 Ways to Ramp Up Mid-Funnel Content Creation

Funnel Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way? Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations. Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

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