Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

customer-relationship

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments

Is Your Organization a Winning Team?

handing-baton Jul 11, 2014 - In order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development teams all work together as one. Comments

The ABCs of the VC World: What Marketers Need to Know

abc-alphabet-simplicity Jul 10, 2014 - It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a primer on VC funding for marketers. Comments

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

5 Marketing Tips I Learned in London

London outline Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

A Social Generation Comes of Age at the World Cup

social-world-cup Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

4 Digital Tools for Trend Scouting and Ideation

Idea Light Bulb Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

The State of Digital…From the IQ Perspective

digital-iq Jun 27, 2014 - Although people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of people, broken down into varying levels of digital fluency. Comments

The Gladiators Fight: CMOs vs. CIOs

battle Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being allocated. Comments

Google I/O: Better-Connected World, Greater Advertising

Google Logo Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

musicnotes Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

3 "Non-Dirty" Digital Considerations

digital-marketing Jun 24, 2014 - The definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behalf of our brands. Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Tapping the Power of Arguments

mediation-argument Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating and curating arguments isn't for everybody, it can break through the clutter better than any other form of discourse. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

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