To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments
Sep 23, 2013 -
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers.
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Sep 20, 2013 -
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
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Sep 19, 2013 -
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
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Sep 19, 2013 -
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
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Sep 18, 2013 -
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
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Sep 17, 2013 -
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
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Sep 13, 2013 -
Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, but a movement, according to a rep.
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Sep 13, 2013 -
Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors.
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Sep 12, 2013 -
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
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Sep 12, 2013 -
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content.
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Sep 12, 2013 -
The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way.
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Sep 11, 2013 -
The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.
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Sep 11, 2013 -
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
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Sep 10, 2013 -
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
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Sep 10, 2013 -
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
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Sep 9, 2013 -
Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline.
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Sep 9, 2013 -
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
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Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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Sep 6, 2013 -
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
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Sep 6, 2013 -
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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