Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

caprisun-epicpromo-pouch

Capri Sun Invites Kids on Epic Adventure

Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

Getting to What Matters

shutterstock-108347792 Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

grape-nuts Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

Digitas Selects Weisman as New CEO for North America

tonyweisman Mar 19, 2013 - Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Comments

IAB Officially Unveils the SafeFrame 1.0 Specification

iab-safeframe Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

three-screens Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

shamrock-shake Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

FreeCreditScore.com to Consumers: Make a Better Commercial

freecreditscore Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

On Teamwork

team Mar 14, 2013 - Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Harlem Shake Still Draws Some Marketers

harlem-shake Mar 12, 2013 - Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray. Comments

FirstRain Partners With Salesforce on Touch Platform

firstrain Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

London Zoo Targets Cat Lovers With Interactive Map

cat-map-screen-shot-c-zsl-2 Mar 11, 2013 - The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Comments

SXSW 2013: Cruising Austin's Roads With Chevrolet

chevy-sxsw Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments

SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!

oreoman Mar 10, 2013 - The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots. Comments

The Guardian to U.S. Readers: #VoiceYourView

guncontrol Mar 8, 2013 - The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Comments

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

cr-pop Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Sh*t Digital Marketers Say

what Mar 8, 2013 - Busting five of the myths that seem to be floating around the marketing industry. Comments

Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates

adobe-ceo Mar 7, 2013 - In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Comments

ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...