Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments
Topics in Marketing:
Getting to What Matters
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices.
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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
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McDonald's Shamrock Shake Inspires Fan Tile Generator
Mar 15, 2013 -
McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake.
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FreeCreditScore.com to Consumers: Make a Better Commercial
Mar 14, 2013 -
FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool.
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On Teamwork
Mar 14, 2013 -
Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with.
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Harlem Shake Still Draws Some Marketers
Mar 12, 2013 -
Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining the fray.
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FirstRain Partners With Salesforce on Touch Platform
Mar 12, 2013 -
FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch.
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London Zoo Targets Cat Lovers With Interactive Map
Mar 11, 2013 -
The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers.
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SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 -
Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues.
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SXSW 2013: Oreo Makes Its First SXSW Debut (As Well As Me)!
Mar 10, 2013 -
The popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will give SXSWers the chance to go to Austin's coolest hot spots.
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The Guardian to U.S. Readers: #VoiceYourView
Mar 8, 2013 -
The Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Mar 7, 2013 -
In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world.
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Become a Better Online Marketer!
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April 05, 2013 -
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April 03, 2013 -
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March 29, 2013
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