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Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

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How Travel Brands Can Better Compete With OTAs

Andrew Beckman  |  Strategies

May 23, 2013 - Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Comments

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Matt Kapko  |  Strategies

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

jaguar-f-type May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. Comments

Mary Lisbeth D'Amico  |  Strategies

How Will Yahoo's Purchase of Tumblr Affect Advertisers?

images May 20, 2013 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. Comments

Melanie White  |  Strategies

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

Gary Stein  |  Strategies

7 Subreddits Online Marketers Should Follow

subreddit May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

Mary Lisbeth D'Amico  |  Video

Jack Link's Beef Jerky Coming to a Gas Tank Near You

gaspump May 16, 2013 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. Comments

Matt Kapko  |  Strategies

Google's Future Focuses Around More Closely Aligned Services

largenewgooglelogofinalflat-a May 16, 2013 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Comments

Susan Kuchinskas  |  Strategies

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow." Comments

Melanie White  |  Strategies

VIDEO: SapientNitro Pushes Digital Into Physical Places

chriscobb May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments

Robin Neifield  |  Strategies

How Will the Digital Industry Survive Its Teen Years?

teenager May 15, 2013 - How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Comments

Chris Copeland  |  Strategies

Defining the Words That Define Us

keywords2 May 13, 2013 - We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact. Comments

Melanie White  |  Strategies

AT&T's Cute Kids Are Back for Mother's Day

attkids May 10, 2013 - AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Comments

Melanie White  |  Strategies

VIDEO: An Interview With Omnicom Digital and Critical Mass

omnicom May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass. Comments

Melanie White  |  Strategies

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

childabuse May 7, 2013 - Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse. Comments

Matt Kapko  |  Strategies

How to Be a Successful Marketer Without Being a Jerk

petershankman May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments

Lisa Lacy  |  Strategies

KFC Solicits 'Ate the Bones' Reactions

kfc-ate-the-bones May 7, 2013 - KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Comments

Lisa Lacy  |  Strategies

Live From Salt Lake City, It's Domino's Pizza

toppings-2 May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

Lisa Lacy  |  Strategies

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

audi-iron-man May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments

Lisa Lacy  |  Strategies

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

moe-s May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

Gary Stein  |  Strategies

The Simple Question You Should Always Ask Customers

questionsclients May 3, 2013 - We need to get consumers to tell us their stories. And we have to do something interesting with that data. Comments

Matt Kapko  |  Strategies

Yahoo Embeds Performance-Based Ads Into News Stream

Yahoo Stream Ads May 2, 2013 - Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Comments

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