Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
AT&T Calls on College Football Fans to #BeTheFan
Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments
Topics in Marketing:
Edge Shave Gel Revives Irritation Solutions
Sep 6, 2013 -
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
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New Yahoo Logo Revealed
Sep 6, 2013 -
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Sep 6, 2013 -
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
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A1 Challenges Loyal Fans in the A1 Games
Sep 5, 2013 -
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
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Science Students Create Testimonials in Kleenex Xperiments Challenge
Sep 4, 2013 -
The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
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Facebook to Users: You Have Exactly 7 Days Until We Own You
Sep 4, 2013 -
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
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Analytics Gone Wild
Sep 4, 2013 -
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
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Estee Lauder Maps Nighttime Beauty Rituals
Sep 3, 2013 -
The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection.
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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Sep 3, 2013 -
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
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Video: BrightEdge Focuses on Innovation and Delivering for Customers
Sep 2, 2013 -
An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference.
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Mellow Mushroom Engages Mobile Audience with Summer Happiness
Aug 30, 2013 -
Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base.
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The Internet Twerks!
Aug 30, 2013 -
An examination into the shift behind why live and custom content is central to brand success in a digital world.
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Don't Let an Email Ruin Your Career (or Weekend)
Aug 29, 2013 -
There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
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Brands Adopting a Leadership Position on Do Not Track Technology
Aug 28, 2013 -
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
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Planters' Mr. Peanut Lands Motivational Speaking Gig
Aug 26, 2013 -
In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts.
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Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
Aug 23, 2013 -
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
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Facebook Integrates Shutterstock Images for Small Business Ads
Aug 23, 2013 -
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
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Snacking Your Content
Aug 23, 2013 -
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
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Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
Aug 22, 2013 -
The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips.
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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Aug 22, 2013 -
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
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November 4-7, 2013
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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