Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

digital-marketer-job-description

Goodbye SEO, SEM, and Advertising: A Job Description for Digital Marketers of the Future

Jun 10, 2014 - The job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant future. Comments

6 More Best Practices for a Great B2B Website

b2b Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

Marriott's #LoveTravels Campaign Targets LGBT Community

LoveTravels Marriott Jun 4, 2014 - The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader shift in LGBT marketing. Comments

Process-Oriented: Improving Customer Experience With Strategic IT

process-it Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted effort to keep the needs of customers in mind at every step of their journey. Comments

Know More, Sell More - It's That Simple

sales-associate Jun 4, 2014 - According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who don't take the trainings. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Mr. Webb and the Google Car: Out for a Spin

google-self-driving-car-2 Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

How to Predict the Ad Future: Watch the Big Guys

shutterstock-145689659 May 30, 2014 - Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and means of advertising are using that power to make some changes. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

free-advertising May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments

Google Lacks Diversity: Employees Are Mostly White, Male

diversity May 29, 2014 - New data on the gender statistics of Google's workforce shows an absence of diversity. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

What Foursquare’s Swarm App Means for Businesses

foursquare-swarm-logos May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

So You’d Like an Award for Your Good Work?

digital-award May 27, 2014 - From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

counterfeit May 26, 2014 - We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Comments

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