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Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

wells-fargo

Wells Fargo Asks Americans to Share Their Goals

Lisa Lacy  |  Strategies

Mar 6, 2013 - The campaign includes a microsite and credit report promo. Comments

Topics in Marketing:

Mary Lisbeth D'Amico  |  Strategies

Traackr Relaunches Tool in Competitive Market to Reach Influencers

traackr-full-profile Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers. Comments

Lisa Lacy  |  Strategies

Jagermeister Asks Men How They Live by the Jager Code

brotherincorner-final-art Mar 5, 2013 - The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Comments

Mary Lisbeth D'Amico  |  Strategies

Investors, Marketers See Potential in Tracking Users Across Devices

tracking-users Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments

Lisa Lacy  |  Strategies

Pandora Partnership Pushes '21 and Over'

pandora-21andover-webhub Mar 4, 2013 - Branded content on Pandora includes comedy show footage and a so-called mixtape. Comments

Lisa Lacy  |  Strategies

Honey Maid Launches Microsite to Spur Kid Creativity

wyatt-completed-madeco-project-page Mar 1, 2013 - The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas. Comments

Mary Lisbeth D'Amico  |  Strategies

Facebook Acquires Atlas Advertising Suite From Microsoft

facebookvspinterest Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Comments

Mary Lisbeth D'Amico  |  Strategies

Google Sign-In Promises More Engagement, Data on Users

largenewgooglelogofinalflat-a Feb 28, 2013 - Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Comments

Augustine Fou  |  Strategies

Tips for Marketers Selecting a Digital Agency

red-flags Feb 28, 2013 - Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Comments

Susan Kuchinskas  |  Strategies

Brands Move to Newsroom Model

newspapers-mics Feb 27, 2013 - If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30-second spot in favor of original content with the cachet of journalistic enterprises. Comments

Lisa Lacy  |  Strategies

Domino's Dares Posts Videos With Little Fanfare

scb-allvarieties Feb 27, 2013 - The campaign seeks to encourage consumers to sample non-pizza menu items. Comments

Melanie White  |  Strategies

Automotive Marketing Veteran Jumps Ship to Chevrolet

tim-mahoney Feb 26, 2013 - General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011. Comments

Matt Kapko  |  Strategies

180LA Blows Up Seasons Passed in New Adidas Spot

pr-still-trophy Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is what you do next." Comments

Gary Stein  |  Strategies

The 3 Types of Influencers

interpersonal-sign Feb 22, 2013 - It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how you should connect with them. Comments

Alan Cutter  |  Strategies

Tips and Tricks to a Great Video Interview

online-video Feb 21, 2013 - Seven pointers for making the best of your video interview. Comments

Lisa Lacy  |  Strategies

Automica Merges With Manual Link Building

automica Feb 20, 2013 - The combined company creates one of the largest providers of link-building services in the U.K. Comments

Susan Kuchinskas  |  Strategies

Will Marin's IPO Let It Buy an Ad Server?

forrester-wave-bid-management Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments

Melanie White  |  Strategies

BlueGlass Acquires Idealizer and Secures European Hub

Models of people representing mergers and acquisitions Feb 19, 2013 - Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. Comments

Lisa Lacy  |  Strategies

SES London Keynote: Evolving Web Requires Context, Identity

coplin-dave Feb 19, 2013 - Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Comments

Lisa Lacy  |  Strategies

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Anna Papadopoulos  |  Strategies

The Unofficial Guide to Annual Reviews

reviews Feb 14, 2013 - What is the question you ask yourself each day, and is it the right question? Comments

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