Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments
Topics in Marketing:
Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 -
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
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Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 -
The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.
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WOM. Everyone Wants It - How Do You Get It?
Apr 17, 2013 -
Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message.
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Wood Cleaner Advocates Forest Preservation Via Pinterest
Apr 16, 2013 -
Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.
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SlimFast Embraces Racier Persona
Apr 15, 2013 -
The weight loss brand's new campaign, Get What You Really Want, targets women with humor.
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USA Network Launching Social Platform to Accompany Reality Show
Apr 12, 2013 -
The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment.
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Apartments.com Seeks Roommate Videos
Apr 11, 2013 -
The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year.
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VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Apr 10, 2013 -
ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience.
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Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
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What's So Special About Web Writing?
Apr 10, 2013 -
You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels.
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Can Native Ads Scale?
Apr 9, 2013 -
Can the industry move beyond hand-crafted placements to get the scale marketers need?
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Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 -
To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com.
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Interactive Prudential Banner Uses NYT Content to Promote New Site
Apr 8, 2013 -
The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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More Essentials of Marketing
Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.
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WWE Makes Heavyweight Social Push for WrestleMania 29
Apr 4, 2013 -
The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed.
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What Marketers Expect From Facebook's 'New Home on Android'
Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system.
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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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