Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

at-t-be-the-fan

AT&T Calls on College Football Fans to #BeTheFan

Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

Edge Shave Gel Revives Irritation Solutions

edge-shave-gel Sep 6, 2013 - The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Comments

New Yahoo Logo Revealed

yahoo-logo-new Sep 6, 2013 - Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark. Comments

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

counting-money Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

A1 Challenges Loyal Fans in the A1 Games

a1-games Sep 5, 2013 - The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Comments

Science Students Create Testimonials in Kleenex Xperiments Challenge

yolk-drop-miami-fl-5 Sep 4, 2013 - The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Comments

Facebook to Users: You Have Exactly 7 Days Until We Own You

user-content-and-ads-on-facebook Sep 4, 2013 - Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content." Comments

Analytics Gone Wild

twain Sep 4, 2013 - In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Comments

Estee Lauder Maps Nighttime Beauty Rituals

estee-lauder Sep 3, 2013 - The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection. Comments

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

popeyes Sep 3, 2013 - The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Comments

Video: BrightEdge Focuses on Innovation and Delivering for Customers

jimyu-interview Sep 2, 2013 - An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Comments

Mellow Mushroom Engages Mobile Audience with Summer Happiness

mellow-mushroom Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments

The Internet Twerks!

hype-people Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

Don't Let an Email Ruin Your Career (or Weekend)

angry-at-email Aug 29, 2013 - There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

Planters' Mr. Peanut Lands Motivational Speaking Gig

gift-from-nature-tv Aug 26, 2013 - In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits of peanuts. Comments

Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears

jim-beam Aug 23, 2013 - The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Comments

Facebook Integrates Shutterstock Images for Small Business Ads

facebook-homepage Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Comments

Snacking Your Content

content-computer Aug 23, 2013 - The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Comments

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

pinpackgo-for-pinterest-final Aug 22, 2013 - The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Comments

Claussen's Penguin Tells Shoppers to Migrate to the Fridge

claussen Aug 22, 2013 - Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Comments

 

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