Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

google-self-driving-car-2

Mr. Webb and the Google Car: Out for a Spin

Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

How to Predict the Ad Future: Watch the Big Guys

shutterstock-145689659 May 30, 2014 - Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and means of advertising are using that power to make some changes. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

free-advertising May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments

Google Lacks Diversity: Employees Are Mostly White, Male

diversity May 29, 2014 - New data on the gender statistics of Google's workforce shows an absence of diversity. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

What Foursquare’s Swarm App Means for Businesses

foursquare-swarm-logos May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

So You’d Like an Award for Your Good Work?

digital-award May 27, 2014 - From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

What the History of Counterfeiting Can Teach Us About the Future of Digital Marketing

counterfeit May 26, 2014 - We no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Comments

Digital Marketers Are Salespeople, Too

sales-marketing-aligned May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

Why Integration Is a 4-Letter Word

integration-four-letter-word May 22, 2014 - Brands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need to focus on is orchestration, not integration. Comments

Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

Business handshake May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

LG Asks Moms to Vent With #MomConfessions

momconfessions May 16, 2014 - The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

Sony Kicks Off World Cup With Fan-Powered Social Media Site

sonyinitiative May 14, 2014 - Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. Comments

Seasonal Marketing Strategies

seasonal-marketing May 14, 2014 - Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your audience. Have you looked at your digital marketing plans with your shades on yet? Comments

3 Brands Reach New Users With Mobile Apps

express1 May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

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