Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments
Topics in Marketing:
The Unofficial Guide to Annual Reviews
Feb 14, 2013 -
What is the question you ask yourself each day, and is it the right question?
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Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 -
In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor.
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It Takes More Than Translation to Go Global
Feb 13, 2013 -
As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers.
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'Do The Jingle' YouTube Contest Generates More Than Jingles for SafeAuto
Feb 12, 2013 -
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Overcoming 'Overly Attached Marketer' Syndrome
Feb 12, 2013 -
What impulse makes marketers think that somehow our brands can become our consumers' whole world?
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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ESPN Celebrates 'Clutch Moments' in New Campaign
Feb 11, 2013 -
Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes.
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Why Twitter Will Win: TV
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
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Digitas and LBi Merge to Become Complete International Digital Agency
Feb 6, 2013 -
Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed as DigitasLBi's global CEO.
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Internet Marketing Ninjas Hires Chris Boggs as CMO
Feb 4, 2013 -
Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working closely with the leadership team to help define and grow operations and long-term client deliverable.
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Barbasol Looks to Previous Generations In Shave Like a Man Promo
Feb 4, 2013 -
The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations.
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Expedia App Imbues Travel Pix with Emotion
Feb 4, 2013 -
The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers.
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With 3 Stellar Keynotes, SES London 2013 Is Shaping Up
Jan 31, 2013 -
The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers.
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Context Is Not King or Queen; It's Just Necessary
Jan 31, 2013 -
The concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually useful.
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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Strider Reaches New Audience Via Mothering.com
Jan 29, 2013 -
"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance bikes-tiny, sporty looking vehicles that eschew pedals in favor of a kid's own feet-felt wasn't getting out to enough parents.
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Gillette Wants Americans to Kiss and Tell
Jan 29, 2013 -
Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events.
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Agency Profile: Performance Is Key for Convurgency
Jan 28, 2013 -
"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has been the theme of the business model that has yielded the success that interactive marketing agency, Convurgency, enjoys today.
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USA Network Asks Suits Fans for Cines
Jan 28, 2013 -
The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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