Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

sales-equals-marketing

Sales Is the New Marketing: 7 Ways to Embrace It

May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

5 Reasons for Agency Decay

fatigue-small-shutterstock-124736755-1 May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

Patrón Takes Viewers on a Virtual Tequila Tour

patron-bottle May 1, 2015 - The latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the perspective of a bee. Comments

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

data-visualization Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments

Why Is Digital Marketing Growing So Slowly?

slow-growth Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

The Etymology of Function

etymology Apr 27, 2015 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

Secrets of the Successful CMO

jesus-twitter Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

blenheim-chalcot Apr 21, 2015 - ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before. Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

Are Dating Apps the Next Big Thing in Marketing?

dating-apps Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of what's to come? Comments

HBO and Uber Partner to Deliver Iron Thrones to App Users

hbo-uber-rideofthrones Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments

How Customer Engagement Campaigns Impact Customer Experience

customer-relationship Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers. Comments

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