Your 2021 marketing playbook needs to be revised, again

Digital Marketing Your 2021 marketing playbook needs to be revised, again

3y Norman Guadagno

Your 2021 marketing playbook needs to be revised, ...

Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...

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How well do you really know your customers?

Digital Marketing How well do you really know your customers?

3y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Post-holiday experience: How brands should leverage Q5

Digital Marketing Post-holiday experience: How brands should leverage Q5

3y Corinne Demadis

Post-holiday experience: How brands should leverag...

Corinne Demadis, Smartly.io's VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to...

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How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

Digital Marketing How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

3y Jason Rudolph

How digital advertisers can tap Publisher ‘lead ex...

Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...

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Key Insights: 2021 Strategic pearls on email and content marketing

People and skills Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Three reasons why enterprise CDP adoption lags

Marketing Technology Three reasons why enterprise CDP adoption lags

3y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Fool-proof tips to make media planning more approachable than ever

Media Fool-proof tips to make media planning more approachable than ever

3y Yair Yaskerovitch

Fool-proof tips to make media planning more approa...

Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked i...

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Top marketers highlight 5 common themes about the impact of 2020 on business

Digital Marketing Top marketers highlight 5 common themes about the impact of 2020 on business

3y Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

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You’ve collected customer data, now what?

Data You’ve collected customer data, now what?

3y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Data The 3 most destructive mistakes marketers make with intent data

3y Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Marketing Why Nextdoor should be part of your SMBs social media strategy

3y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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5 lessons brands can learn from political OOH advertising

Digital Marketing 5 lessons brands can learn from political OOH advertising

3y Matthew O’Connor

5 lessons brands can learn from political OOH adve...

With OOH advertising on the rise, brands can take the lead from the political playbook. Read More...

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Four key decisions for planning marketing success in 2021

Digital Marketing Four key decisions for planning marketing success in 2021

3y Julia Stead

Four key decisions for planning marketing success ...

Hint: They’re all related to being agile. Read More...

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COVID-19: The cause for increased sales productivity?

Commerce & Sales COVID-19: The cause for increased sales productivity?

3y James Moore

COVID-19: The cause for increased sales productivi...

How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...

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Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Marketing Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade

Digital Marketing One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade

3y Joey Leichman

One unexpected impact of a pandemic? Marketers' pl...

The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read Mo...

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‘Tis the shopping season: Tips to engage holiday consumers

Digital Marketing ‘Tis the shopping season: Tips to engage holiday consumers

3y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

3y Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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Prepare your story: Laying the groundwork for storytelling success

Digital Marketing Prepare your story: Laying the groundwork for storytelling success

3y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Seven UX ideas to improve your ecommerce sales

UX Seven UX ideas to improve your ecommerce sales

3y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

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Optichannel: Winnable marketing strategy for pharma

Digital Marketing Optichannel: Winnable marketing strategy for pharma

3y Kamya Elawadhi

Optichannel: Winnable marketing strategy for pharm...

Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Digital Marketing Bridging the gap: How marketing and sales can break down the technological walls between their departments

3y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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4 tips for making the most of your holiday email marketing strategy

Digital Marketing 4 tips for making the most of your holiday email marketing strategy

3y April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Delivering digital ROI - how to measure your success

Digital Marketing Delivering digital ROI - how to measure your success

3y Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

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How to upgrade from ABM to account-based everything

Account-based marketing How to upgrade from ABM to account-based everything

3y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

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Marketers’ big test on Black Friday and beyond

Digital Marketing Marketers’ big test on Black Friday and beyond

3y Suzi Tripp

Marketers’ big test on Black Friday and beyond

As focus shifts from store windows to browser windows, retail marketers can make the best of an unprecedented peak shopping season. Read More...

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Marketers play a critical role in unifying digital transformation goals

Digital Marketing Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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