Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

googleflightsearch

Departing From a Search Bar Near You

Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo

oscar-mayer-wienermobile-tweet2lease Jan 28, 2014 - The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consumers excited about big game ads, without actually advertising in the Super Bowl. Comments

Arby’s, the "Oreo" of the #Grammys?

arbys1 Jan 27, 2014 - Capitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Comments

The 3 Phases of Building an Online Marketing Funnel in China

conversion-funnel-strategies Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Ajax Social Wipes Clean Old Likes and Spam Followers

ajax-social-wipes Jan 27, 2014 - The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Comments

Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women

olay-your-best-beautiful Jan 27, 2014 - Olay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

KISS Rocks and Rolls in John Varvatos Video

jv-ss14-kiss-spread2-full-tagging Jan 24, 2014 - A video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. Comments

Changes to Facebook Affect Who Will See Your Brand's Posts

facebook-icon Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments

Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign

td-ameritrade-sochi Jan 23, 2014 - TD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The message behind the campaign –- behind every big step, there are lots of small ones -- also applies to consumers saving for retirement. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Exploring Marketing Opportunities in Wearable Technology

oculus Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities. Comments

Growth Hacking: Marketing Joins the Lean Revolution

growth Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods, rather than re-define them. Comments

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

mry-berkowitz-screenshot Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

beal-andy Jan 22, 2014 - Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Comments

Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

emoji1 Jan 21, 2014 - Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children. Comments

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

m-ms-bachelor Jan 21, 2014 - The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women 18 to 49. Comments

Microsoft to Review Ecosystem of Agencies: What Are We Looking At?

skitch-iphoto Jan 16, 2014 - Microsoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by Steve Ballmer last summer. Comments

 

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