Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments
Topics in Marketing:
Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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#SESNY: Toward a Performance Mindset for All Advertising
Mar 28, 2013 -
We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
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Eggo Wants Customer Recipes
Mar 26, 2013 -
The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day.
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American Airlines Debuts Award Map Tool
Mar 25, 2013 -
The airline says the interactive map should make it easier to book award travel.
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Marin Software Raises $105 Million in IPO
Mar 22, 2013 -
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
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Brands Steal College Hoops' Thunder With Bracket Challenges
Mar 22, 2013 -
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
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The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Denny's Pushes Bacon Menu With Baconalia Hub
Mar 21, 2013 -
Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better."
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Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role
Mar 21, 2013 -
Having the right recruiter, and sharing the right information, can lead to the right role with the right company.
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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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Getting to What Matters
Mar 20, 2013 -
How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses?
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Digitas Selects Weisman as New CEO for North America
Mar 19, 2013 -
Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices.
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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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