To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments
Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments
Mar 28, 2013 - We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics. Comments
Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments
Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments
Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments
Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments
Mar 22, 2013 - Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. Comments
Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments
Mar 22, 2013 - You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series. Comments
Mar 21, 2013 - Having the right recruiter, and sharing the right information, can lead to the right role with the right company. Comments
Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments
Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments
Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments
Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments
Mar 19, 2013 - Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Comments
Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments
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June 20, 2013
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