To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.


How Urgent Are Your Important Tasks?

Oct 2, 2015 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

eb-marketing-team Sep 30, 2015 - Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Comments

5 Tips to Make Sure Your Content Connects with the C-Suite

king-queen-crown Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

Determining Your Content KPIs for Maximum Business Impact

kpis-image Sep 29, 2015 - Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Comments

5 Ways to Increase Engagement with Interactive Content

social-interaction Sep 29, 2015 - Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. Comments

Complete Our Poll and Save the Date as We Tackle Content Marketing Head-On!

Content Takeover Content Marketing Join the Discussion Sep 24, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting next week from September 29 to October 1, 2015. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

ad-blocking-image Sep 22, 2015 - Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but also consumers in general. Comments

How Imgur Helps Brands Market to Males

imgur-logo Sep 22, 2015 - Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Comments

Modern Strategies from Ancient Greece

ship-of-theseus-shutterstock-218845045 Sep 21, 2015 - The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

Digital Transformation or Extinction: Q&A with Hasbro’s Victor Lee

lee-victor-hasbro-2 Sep 16, 2015 - In advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro. Comments

10 Things That Changed in Advertising During the Last Decade

10-year-anniversary-shutterstock-219754459 Sep 11, 2015 - In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Comments

Storytelling or Telling Stories? Why Authenticity Rules

open-book Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

Defining Fluid Leadership in an Age of Change

team Sep 9, 2015 - This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of digital marketing. Comments

The Transformation of Publishing

company-blogging Sep 8, 2015 - Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn's Nellie Chan. Comments

The Critical Few - Metrics, Platforms, and Words

empty-room Sep 8, 2015 - In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. Comments

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