Marketing News & Expert Advice

Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Yuyu Chen | Mobile

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Topics in Media:

Yuyu Chen | Mobile

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Frank Sinton | Media Buying

The Annoying Consequences of an Awesome System

Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

Lisa Raehsler | Media Buying

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Comments

Jennifer Slegg | Display Advertising

Google Web Designer for HTML5 Ads Launches in Public Beta

Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Tessa Wegert | Media Buying

The New Online Advertising is Rich in Scientific Method

Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments

Greg Jarboe | Video

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more. Comments

Anna Bager | Mobile

The Mobile Opportunity, From the Mouths of Marketers [Study]

Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments

Charlie Wang | Display Advertising

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

Matt Kapko | Social Media

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Larry Allen | Display Advertising

How to Get the Most Out of Industry Events

Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

Matt Kapko | Mobile

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Tessa Wegert | Media Buying

The Year of the Web Series Has Arrived

Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Shannon E. Denison | Mobile

Don't Settle for Segments

Sep 25, 2013 - Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments. Comments

Parth Mukherjee | Display Advertising

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Greg Jarboe | Video

comScore: AOL Climbs to Second Place in Online Video Content Ranking

Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Manuel Donayre | Publishing

Native Video: The Industry’s New Darling Devil

Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Carly Page | Video

YouTube to Add Offline Viewing to Mobile Apps

Sep 23, 2013 - At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. Comments

Matthew Kumin | Publishing

Optimize Content Marketing for Conversions and Brand Credibility

Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments

Charlie Pownall | Mobile

Why Mobile Chat Requires Kid Gloves

Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments