Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments
Topics in Media:
8 Ways to Make Banners More Powerful and Effective
May 23, 2013 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
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Sports Marketer Van Wagner Moves Into Digital Video
May 21, 2013 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
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Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21, 2013 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
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The Rush to Go Live With Mobile
May 21, 2013 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.
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The Best New Ads Tell a Story
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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GE Celebrates Tech and Science Discovery With Wonderground App
May 15, 2013 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
May 14, 2013 -
The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.
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Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 -
Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.
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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 -
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
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75% of Consumers Use Mobile for Personal Finances
May 10, 2013 -
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
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How Advertisers Can More Effectively Engage Consumers on Pinterest
May 10, 2013 -
Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.
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How Important Is Discovery?
May 10, 2013 -
Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
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