Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Comments

Should Addressable TV Be Part of Your Media Plan?

tv-static Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media plan. Comments

Americans Spent Almost 18 Hours in February Watching Online Video

video-shutterstock-92000435 Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad views. Comments

Understanding Real Value in RTB: The Importance of Transparency

programmatic Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points hidden away. This column explains why you should care about transparency. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Facebook Rolls Out Bigger Ads in Right-Hand Column

facebook-brand Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments

Eyeview Delivers Personalized Video Ads to Connected TV Devices

eyeview Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

real-time-bidding-1 Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency. Comments

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

real-timebidding Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

comcast-adstream Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

Don’t Ruin Good Strategy With Bad Creative

mobilemarketing Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, there's one thing they must fix: bad creative. Comments

Multi-Channel Network Mania: The Questions That Come Next

tv-everywhere Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

13 Things To Know About Tracking on Mobile

Big Data concept - mobile flying down a data tunnel Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

 

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