Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

in-a-snap-shop-this-ad-target

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

35 Tools to Enhance Your Content Marketing Efforts

content-marketing-megaphone Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce? Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

wevideo-logo Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle of other products. Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details. Comments

Understanding Our Own Growth: The Positive Influence of Verifying the View

online-video-1 Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads are being seen. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

banana-boat-men-hed-2014 Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

ihop Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources. Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

The World Cup’s Gone Mobile

world-cup-mobile Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

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