Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
Better Targeting With Smarter, Not More, Content
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.
Awaiting the Invitation
The role of social media is about listening and providing value that supports the constant consumer dichotomy.
On Developing and Operating Content Marketing Platforms
Twelve ways to successfully execute content marketing strategies.
Yahoo's Scott Thompson Resigns
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
When Marketing Magazines Online: It's Digital vs. Print
And this could get ugly.
Word of Mouth Media Money Can Buy
A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.
Victoria's Secret Digital Effort Includes DJ Mixes
Lingerie brand runs campaign via Thefuture.fm.
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Why publisher direct media buys should still be part of your media mix.
Obama and Democrats Spent $21 Million on Web Ads So Far
Original ClickZ analysis: GOP spent less than half on digital ads through March.
Beneful Lets People Play With Digital Dogs
Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards.
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
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