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A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Stop, Collaborate, and Listen…Authenticity Is Key!

Manuel Donayre  |  Publishing

Apr 5, 2013 - How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Comments

Topics in Media:

Melanie White  |  Publishing

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Matt Kapko  |  Mobile

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

facebook-brand Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

James Dohnert  |  Mobile

VivaKi Study Highlights Best Ad Models for Tablets

vivaki-tablets Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Tessa Wegert  |  Media Buying

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

Andrew Solmssen  |  Mobile

Congratulations! You're a Product Owner!

hype-people Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

Hernán Gonzalez  |  Mobile

The Second Screen Boosts Engagement Levels

touchscreen Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received. Comments

Kristin Kovner  |  Media Planning

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

Matthew Kumin  |  Publishing

Relevance Is Your True North

true-north Apr 2, 2013 - How to use it to cut through content clutter. Comments

Jeanniey Mullen  |  Publishing

Finally! Technology Becomes Human

robots Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments

Thom Craver  |  Mobile

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Joel Lunenfeld Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

Jennifer Wong  |  Mobile

#SESNY: Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013 Mar 28, 2013 - How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Comments

Tessa Wegert  |  Media Buying

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Laney Whitcanack  |  Publishing

The 3 Cs of Content Marketing

content Mar 27, 2013 - Brands and publishers must work together to evolve the content marketing landscape. Comments

Leah Block  |  Media Planning

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

Justin Foster  |  Video

Video Killed the 360° Image?

blinds Mar 26, 2013 - We might just see this perennial image stalwart transformed by the relentless progress of online video. Comments

James Dohnert  |  Audience/Traffic

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

Benjamin Spiegel  |  Search Marketing

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

James Dohnert  |  Mobile

Note-Taking App Google Keep Receives Official Unveiling

google logo search engine seo Mar 21, 2013 - Google's latest offering aims to compete with Evernote. Comments

Dan Worth  |  Video

YouTube Hits One Billion Monthly Users

youtube-logo Mar 21, 2013 - Google touts success of video service. Comments

Tessa Wegert  |  Media Buying

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

youtube-got-a-minute Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments

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