Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Tencent Opens WeChat Moments to All Advertisers

Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Google's Alphabet: A Welcome Move in Asia

android-one-device-lava-pixel Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

IAB: HTML5 to Be New Industry Standard

html5-image Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

Auto-Play Ads Coming to Facebook Audience Network

facebook-brand Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Eyes Wide Open on Viewability

Computing Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments

Standards Launch Our Rockets

advertising-words Jul 27, 2015 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Comments

Will Twitter's Backgrounds Contain Ads?

Twitter Money Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space. Comments

Best Practice For Native Advertising

native-advertising Jul 15, 2015 - LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Comments

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

metrics-measurement Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not. Comments

How Taxi Drivers Stole the Show at Cannes

canneslions Jul 9, 2015 - It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it. Comments

Toyota Partners with Google Places for Local Targeting

toyota-logo Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

In Defense of the Banner Ad

advertising-words Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

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