Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

How the Visual Web Is Going to Change Marketing

visual-based-content Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign. Comments

eBay Invites Customers to "Shop the World" for the Holidays

shutterstock-209983411 Oct 13, 2014 - eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with its instantly shoppable inventory. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Sophisticated Cyber Criminals Cost Brands Billions

shutterstock-115174939 Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

shutterstock-177669779 Oct 1, 2014 - TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ads. Comments

Growth of the Private Marketplace

private-marketplace Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

British Newspapers Embrace Native Advertising

advertising-words Sep 29, 2014 - Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital versions of three of its publications. Comments

Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

es-social-paper Sep 26, 2014 - The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software EchoSign. Comments

Blind Spot: Ensuring the Future of Effective Digital Advertising

blind-spot-banner-ads Sep 24, 2014 - In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating it. Comments

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification

shutterstock-178139075 Sep 23, 2014 - The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" requires further explanation. Comments

Viewability Counts In Europe

magnifying glass Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the answers. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments

Yahoo Purchases Luminate to Boost Ad Business

Yahoo Sep 9, 2014 - Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and shopping links. Comments

Yahoo Style Takes a Splash at Native Advertising

Yahoo Sep 5, 2014 - The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

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