Marketing News & Expert Advice
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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Programmatic Marketing in the Age of Digital Darwinism
Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments
Topics in Media:
Who Needs Big Data?
Mar 11, 2013 -
Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights.
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2013: The Year of the Touchscreen PC
Feb 18, 2013 -
We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket.
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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Dazed and Confused
Feb 11, 2013 -
How do we as marketers, buyers, and sellers deal with the pressures of mountains of data?
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Delivering Customized Mobile Advertising to Build Your Brand in the Digital World
Jan 22, 2013 -
Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience that drives more effective conversions.
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New Year, New Thinking
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
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Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
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It's the Most Wonderful Time of the Year - for Retailers!
Dec 3, 2012 -
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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Who Needs to See Ads Anyway?
Nov 19, 2012 -
The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions.
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The 5 Online Holiday Shopping Personalities
Nov 12, 2012 -
How to engage each type of holiday shopper with your 2012 holiday display campaign.
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Eloqua Launches AdFocus For Targeted Marketing
Nov 7, 2012 -
Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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The 2nd Rule of Ad Exchanges
Oct 30, 2012 -
Ad exchanges aren't second-price auctions.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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People Power: Automation Isn't Everything
Oct 22, 2012 -
Don't lose sight of the power of the conversation.
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Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)
Oct 17, 2012 -
Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer.
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A/B Testing Done Right...and Wrong
Oct 15, 2012 -
How can marketers prove the value of their display campaign to the CMO or CEO?
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USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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May 29-30, 2013
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September 10-14, 2013
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November 4-7, 2013
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April 11, 2013
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April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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