Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Programmatic Marketing in the Age of Digital Darwinism

Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

2013: The Year of the Touchscreen PC

man-using-mobile Feb 18, 2013 - We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Comments

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

Dazed and Confused

bad-email Feb 11, 2013 - How do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Comments

Delivering Customized Mobile Advertising to Build Your Brand in the Digital World

mobile-video Jan 22, 2013 - Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience that drives more effective conversions. Comments

New Year, New Thinking

human-brain Jan 14, 2013 - Five hot topics that marketers must keep in mind as they execute throughout the year. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

It's the Most Wonderful Time of the Year - for Retailers!

holidaysshoppingmobilereport Dec 3, 2012 - Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season. Comments

Who Needs to See Ads Anyway?

sales-gimmick Nov 19, 2012 - The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Comments

The 5 Online Holiday Shopping Personalities

holiday-shoppers Nov 12, 2012 - How to engage each type of holiday shopper with your 2012 holiday display campaign. Comments

Eloqua Launches AdFocus For Targeted Marketing

eloqua-logo-red-rgb Nov 7, 2012 - Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects. Comments

Social Sentiment Tracked for 2012 Presidential Election

election-day-2012-google-doodle Nov 6, 2012 - Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Comments

The 2nd Rule of Ad Exchanges

shutterstock-108093779 Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

LinkedIn Opens Ad Space for Video Ads

video-ads Oct 23, 2012 - Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers. Comments

People Power: Automation Isn't Everything

team Oct 22, 2012 - Don't lose sight of the power of the conversation. Comments

Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)

blonde-teen-boy Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer. Comments

A/B Testing Done Right...and Wrong

testing Oct 15, 2012 - How can marketers prove the value of their display campaign to the CMO or CEO? Comments

USA Today to Use ComScore Viewability Metrics

measuringtape Oct 5, 2012 - USA Today is an early adopter among big site publishers of the viewable impressions metric. Comments

Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

obama-swingstate-postdebate-student10 Oct 4, 2012 - The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover. Comments

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

plannedparenthood-denver-debate2 Oct 3, 2012 - The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health." Comments

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