Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.


Ignorance: the cornerstone of the ad blocking issue

Nov 5, 2015 - Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

As programmatic becomes more commonplace, what does that mean for creative?

programmatic-robert Nov 2, 2015 - Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Comments

Ads of the week: Halloween edition

Photo of a Halloween pumpkin Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle. Comments

3 things you need to know about bot traffic

robots Oct 29, 2015 - Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false. Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

The dawn of sustainable ad practices

sustainable-dawn-flickr-5118319347-8faa1dcdd4-z Oct 16, 2015 - It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising? Comments

Is Native Advertising Content Marketing?

nativeadvertising-contentmarketing Oct 1, 2015 - Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule. Comments

Truly Cross-Screen Creative: A Revolution Unfolds

fresh-idea-shutterstock-311599517 Sep 30, 2015 - The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains. Comments

Small Publishers Are Most Affected by Ad Blockers, Says IAB

ad-blocking Sep 29, 2015 - Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept. Comments

GroupM and TAG Join Forces to Tackle Brand Safety

brand-safety Sep 23, 2015 - GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising Assurance Providers. Comments

Why Ad Viewability Matters More Than Above-the-Fold Targeting

data-visualization Sep 10, 2015 - What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Comments

Desktops and Banners Still Rule the Ad Marketplace

king-queen-crown Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. Comments

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Google's Alphabet: A Welcome Move in Asia

android-one-device-lava-pixel Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

IAB: HTML5 to Be New Industry Standard

html5-image Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

Auto-Play Ads Coming to Facebook Audience Network

facebook-brand Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Eyes Wide Open on Viewability

Computing Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments

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