Marketing News & Expert Advice
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Display Advertising
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
Yahoo's Scott Thompson Resigns
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.
Obama and Democrats Spent $21 Million on Web Ads So Far
Original ClickZ analysis: GOP spent less than half on digital ads through March.
BrightTag Gets $15 Million in VC
Ad tag management firm's clients include the Gap and the Obama campaign.
Google to Measure: Did Anyone See Your Ad?
Marketers praise Google's new tools, but question whether they will be effective enough.
Yahoo's Q1 Display Ad Sales Down 2%
Display advertising fell for a second consecutive quarter; search revenue up by 3 percent.
Tribal DDB CEO Calls 'B.S.' on Gaming Ads
Paul Gunning says firms like Zynga and EA are missing big opportunities.
K-Swiss Doubles Down on Digital
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Google CEO Douses Acquisition Talk
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
ComScore: In-View Ads Vary Sharply by Site and Ad Type
Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions.
At SES, Momentum for a 'Viewable' Impression Standard
Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers.
Google Ties Display More Closely to Keywords
AdWords changes aim to simplify bidding and optimizing display campaigns.
BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue
Rising competition among ad sellers and sluggish economy puts a damper on earlier forecast.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
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