Marketing News & Expert Advice

Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

Google Web Designer for HTML5 Ads Launches in Public Beta

Jennifer Slegg | Display Advertising

Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

Topics in Media:

Charlie Wang | Display Advertising

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

Larry Allen | Display Advertising

How to Get the Most Out of Industry Events

Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

Parth Mukherjee | Display Advertising

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Adaline Lau | Display Advertising

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

Julie Ginches | Display Advertising

The State of Video Advertising

Sep 2, 2013 - An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Comments

Adaline Lau | Display Advertising

SVG Media Aims to Demystify Digital Ecosystem in India

Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

Larry Allen | Display Advertising

The True Value of Media

Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

Parth Mukherjee | Display Advertising

50 Shades of Retargeting

Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Adaline Lau | Display Advertising

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Edward Montes | Display Advertising

Creating Value in Digital Advertising

Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value. Comments

Vinoaj Vijeyakumaar | Display Advertising

Remarketing With Google Analytics: Getting Started

Jul 29, 2013 - AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Comments

Larry Allen | Display Advertising

The Importance of CPM in Yield

Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

Caitlin Rossman | Display Advertising

Nielsen: Display Ads Grow by 26 Percent in Q1

Jul 26, 2013 - According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Comments

Ben Plomion | Data-Driven Marketing

Debunking 5 Myths About Display Advertising

Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

Prabhvir Sahmey | Display Advertising

The State of RTB in India

Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Adaline Lau | Display Advertising

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Julie Ginches | Display Advertising

Top Trends in Programmatic Marketing

Jul 8, 2013 - It's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. Comments

Larry Allen | Display Advertising

Social Advertising: Worth a Thousand Words

Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again. Comments

Edward Montes | Display Advertising

Consumer Attention - the 'New' Media Currency

Jun 10, 2013 - While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high. Comments

Larry Allen | Display Advertising

Ad-ID for a Cross-Screen World

Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments