Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 28, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Beyond Banners: Two Steps Forward, Two Steps Back

Advertising word cloud Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them. Comments

Welcome to the Age of Multiscreen Storytelling

mixed mobiles Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

Mobile Display: Have No Fear!

mobile-display-thumbnail-image Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving. Comments

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

digital-publishing Aug 5, 2014 - Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels and therefore increase their traffic and revenue. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Advertising Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

MRC Approves Transaction on Viewable Impressions for Video Ads

video-shutterstock-92000435 Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Google I/O: Better-Connected World, Greater Advertising

Google Logo Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Facebook Begins Rollout of Bigger Right-Hand Column Ads

facebook-rhc-ads Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

Is Technology Killing TV or Making It Even Better for Brands?

tv-everywhere Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

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