While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Oct 1, 2012 -
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
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Sep 28, 2012 -
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
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Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
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Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Sep 24, 2012 -
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
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Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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Aug 20, 2012 -
The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns.
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Aug 20, 2012 -
What will the impact of cookie decay be on digital marketers?
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Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Aug 6, 2012 -
The new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing.
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Aug 3, 2012 -
Also news from PubMatic, Shiny Ads and Promodity.
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Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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