Seven ways advertisers can deal with brand safety concerns
Actionable Analysis

Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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How deep learning is changing the game for both advertisers and consumers
Data insights

How deep learning is changing the game for both advertisers and consumers

7y Daniel Surmacz

How deep learning is changing the game for both ad...

Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...

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LinkedIn to offer retargeting, email targeting later this year
Display Advertising

LinkedIn to offer retargeting, email targeting later this year

7y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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The evolution of display: How is advertisers' use of display advertising changing?
Ad Industry Metrics

The evolution of display: How is advertisers' use of display advertising ch...

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Optimizing Facebook ads for success and better ROI in 2017
Display Advertising

Optimizing Facebook ads for success and better ROI in 2017

7y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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Q&A: GetIntent's George Levin on transparency in adtech
Display Advertising

Q&A: GetIntent's George Levin on transparency in adtech

7y Rebecca Sentance

Q&A: GetIntent's George Levin on transparency ...

George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...

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Facebook Advanced Measurement will let advertisers compare Facebook ad performance
Display Advertising

Facebook Advanced Measurement will let advertisers compare Facebook ad perf...

7y Al Roberts

Facebook Advanced Measurement will let advertisers...

Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Ads are now a billion-dollar business for Amazon
Display Advertising

Ads are now a billion-dollar business for Amazon

7y Al Roberts

Ads are now a billion-dollar business for Amazon

Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data sugge...

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YouTube adds new ad targeting features
Display Advertising

YouTube adds new ad targeting features

7y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

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More brands sign up for Snapchat, but many aren't active
Display Advertising

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

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Facebook to get mid-roll video ads, share revenue with users: report
Display Advertising

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

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AOL tries to lure leads with free wireless data
Display Advertising

AOL tries to lure leads with free wireless data

7y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

7y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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Mobile ad viewability: what is it and does it matter?
Display Advertising

Mobile ad viewability: what is it and does it matter?

7y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud
Display Advertising

Mobile advertising accounts for nearly half of digital spend, but it comes ...

7y Andy Favell

Mobile advertising accounts for nearly half of dig...

US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...

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How brands can make the most of header bidding
Display Advertising

How brands can make the most of header bidding

7y Rory Edwards

How brands can make the most of header bidding

Publishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...

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Publishers struggle with AMP page monetization
Display Advertising

Publishers struggle with AMP page monetization

7y Al Roberts

Publishers struggle with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...

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The ad industry lashes out at new FCC privacy rules
Data regulations

The ad industry lashes out at new FCC privacy rules

7y Al Roberts

The ad industry lashes out at new FCC privacy rule...

Last week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...

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Political ads are hurting brand ad effectiveness
Display Advertising

Political ads are hurting brand ad effectiveness

7y Al Roberts

Political ads are hurting brand ad effectiveness

Election 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...

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Google comes under fire for privacy policy PII change
Display Advertising

Google comes under fire for privacy policy PII change

7y Al Roberts

Google comes under fire for privacy policy PII cha...

Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...

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It’s time to deal with the next fraud frontier: attribution
Ad Industry Metrics

It’s time to deal with the next fraud frontier: attribution

7y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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Spotify trades users commercials for branded moment video ads
Display Advertising

Spotify trades users commercials for branded moment video ads

7y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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YouTube ads drive way more searches per impression than television ads
Display Advertising

YouTube ads drive way more searches per impression than television ads

8y Al Roberts

YouTube ads drive way more searches per impression...

Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius
Display Advertising

Digital Leaders Q&A: Mike Andrews, Chief Scientist at Impact Radius

8y Graham Charlton

Digital Leaders Q&A: Mike Andrews, Chief Scien...

Mike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...

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What is blocking Adblock Plus’s ambition?
Acquisition

What is blocking Adblock Plus’s ambition?

8y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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