Marketing News & Expert Advice
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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail)
Oct 17, 2012 - Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer. Comments
Topics in Media:
A/B Testing Done Right...and Wrong
Oct 15, 2012 -
How can marketers prove the value of their display campaign to the CMO or CEO?
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USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites
Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver
Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Big Data Drives Ad-Supported Internet Job Growth
Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
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AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Taming the Wild West: 7 Trends Uncovered With Big Data
Oct 1, 2012 -
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
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Men Cost Less to Reach With Facebook Ads, Click More
Sep 28, 2012 -
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
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Cirque du Soleil Bets on Facebook for Vegas Show Sales
Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Find Your Waldo
Sep 24, 2012 -
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Criteo and Rocket Fuel Join Expanding Facebook Exchange
Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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Simplify and Win!
Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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Condé Nast Invests in Cloud Based Ad Tech Firm Flite
Aug 20, 2012 -
The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns.
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Cookie Deletion and Upper-Funnel Targeting
Aug 20, 2012 -
What will the impact of cookie decay be on digital marketers?
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013
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