Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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Google I/O: Better-Connected World, Greater Advertising

Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Facebook Begins Rollout of Bigger Right-Hand Column Ads

facebook-rhc-ads Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

Is Technology Killing TV or Making It Even Better for Brands?

tv-everywhere Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

Effective Advertising: A Path Forward

advertising-path-forward Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities for advertisers and publishers alike. Comments

Reddit Adds Location Targeting to Promoted Posts

reddit-location-based-ads Apr 25, 2014 - The platform says this will make promoted posts more relevant to its users. Comments

Data Targeting in Markets Without Third-Party Data

customerdata Apr 23, 2014 - Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are three ways marketers can make the most of it. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Understanding Real Value in RTB: The Importance of Transparency

programmatic Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points hidden away. This column explains why you should care about transparency. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Facebook Rolls Out Bigger Ads in Right-Hand Column

facebook-brand Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

real-time-bidding-1 Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

New "Retargeting Playbook" Arms Marketers With Best Practices

The Retargeting Playbook Mar 24, 2014 - "The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and case studies. ClickZ chats with author Lauren Vaccarello. Comments

IAB Releases In-Image Advertising Primer

iab Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

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