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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Big Data Drives Ad-Supported Internet Job Growth
Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments
Topics in Media:
AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Taming the Wild West: 7 Trends Uncovered With Big Data
Oct 1, 2012 -
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
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Men Cost Less to Reach With Facebook Ads, Click More
Sep 28, 2012 -
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
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Cirque du Soleil Bets on Facebook for Vegas Show Sales
Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
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Former WebMD CEO Gattinella to Head DoubleVerify
Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Find Your Waldo
Sep 24, 2012 -
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Facebook's Latest Ad Test a Step Toward Monetizing Mobile
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Criteo and Rocket Fuel Join Expanding Facebook Exchange
Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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Simplify and Win!
Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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Condé Nast Invests in Cloud Based Ad Tech Firm Flite
Aug 20, 2012 -
The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns.
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Cookie Deletion and Upper-Funnel Targeting
Aug 20, 2012 -
What will the impact of cookie decay be on digital marketers?
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Reinventing the CMO
Aug 6, 2012 -
The new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing.
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ING Runs to iCrossing for NYC Marathon Social Community
Aug 3, 2012 -
Also news from PubMatic, Shiny Ads and Promodity.
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Omnicom Makes Global Cross-Platform Play With MediaMind
Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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