Marketing News & Expert Advice
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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Independent Agency BSSP Embraces the Future
May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments
Topics in Media:
Google Lets Brands Instantly Benchmark Ads
May 24, 2013 -
Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points.
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How Advertisers Can More Effectively Engage Consumers on Pinterest
May 10, 2013 -
Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.
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Define Premium
May 6, 2013 -
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
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How Far Has Digital Advertising Come?
Apr 22, 2013 -
Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note.
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Lost in Space?
Apr 8, 2013 -
Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenges for publishers.
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Programmatic Marketing in the Age of Digital Darwinism
Mar 18, 2013 -
A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does.
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Who Needs Big Data?
Mar 11, 2013 -
Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights.
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2013: The Year of the Touchscreen PC
Feb 18, 2013 -
We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket.
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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Dazed and Confused
Feb 11, 2013 -
How do we as marketers, buyers, and sellers deal with the pressures of mountains of data?
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Delivering Customized Mobile Advertising to Build Your Brand in the Digital World
Jan 22, 2013 -
Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience that drives more effective conversions.
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New Year, New Thinking
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
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Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
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It's the Most Wonderful Time of the Year - for Retailers!
Dec 3, 2012 -
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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Who Needs to See Ads Anyway?
Nov 19, 2012 -
The Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions.
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The 5 Online Holiday Shopping Personalities
Nov 12, 2012 -
How to engage each type of holiday shopper with your 2012 holiday display campaign.
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Eloqua Launches AdFocus For Targeted Marketing
Nov 7, 2012 -
Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.
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Social Sentiment Tracked for 2012 Presidential Election
Nov 6, 2012 -
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
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The 2nd Rule of Ad Exchanges
Oct 30, 2012 -
Ad exchanges aren't second-price auctions.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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