Marketing News & Expert Advice
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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 - DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Comments
Topics in Media:
Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
AOL Banks on Ad Market Rationality to Drive Revenues
Jul 25, 2012 -
Company reported global ad revenue growth of 6% in Q2 2012.
Comments
Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
Comments
Facebook Mobile Ad CPM Rates Near $10
Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
Comments
Audience Verification - Another Awful Idea?
Jul 17, 2012 - By validating audiences at the campaign level, there is the potential for massive discrepancies and friction in the buying process. Comments
Google Allows Users to Make Display Ads Disappear
Jul 13, 2012 -
Consumers can block retargeted ads from specific campaigns.
Comments
Facebook Now Replacing Ads on Static Pages
Jul 12, 2012 -
A new approach to the way Facebook serves ads could bring in more revenue.
Comments
Yahoo Launches Genome to Leverage Audience Data
Jul 9, 2012 - Brands like BMW and STP are targeting on the platform. Comments
Looking to Cut Marketing Costs?
Jul 9, 2012 - Putting the squeeze on creative is not the answer. Comments
AOL Offers Cross-Platform Ads for Desktop and Mobile
Jun 27, 2012 -
Pictela ads now work across smartphones and tablets.
Comments
M80 CEO Predicts Brands Will Boost Facebook Ad Spend
Jun 26, 2012 - Todd Steinman also worries about Facebook mobile ad clutter. Comments
Facebook Ads Running on Zynga
Jun 22, 2012 -
Could this be the beginning of the long-awaited Facebook ad network?
Comments
Facebook Ad Plug-in Has Big Data Potential
Jun 19, 2012 -
An analyst said the ad product wouldn’t generate enough revenue for investors.
Comments
Facebook RTB: A Win or a Miss?
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Former Google and AOL Exec Barrett Moves to Yahoo
Jun 18, 2012 -
Michael Barrett aims to help Yahoo's global strategy.
Comments
Obama Coaxes Shares of Spending Message in Web Ads
Jun 15, 2012 -
Father's Day themed ads seek email signups.
Comments
Facebook Battles Investor Fears With Real-Time Exchange
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
Comments
Spotify Listens Inform Facebook Targeting for Musicians
Jun 13, 2012 -
ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.
Comments
Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
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