While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Oct 23, 2012 - Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers. Comments
Oct 22, 2012 -
Don't lose sight of the power of the conversation.
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Oct 17, 2012 -
Over the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eMarketer.
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Oct 15, 2012 -
How can marketers prove the value of their display campaign to the CMO or CEO?
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Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Oct 4, 2012 -
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
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Oct 3, 2012 -
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
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Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
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Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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Oct 1, 2012 -
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
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Sep 28, 2012 -
Though more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less.
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Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
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Sep 25, 2012 -
Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology.
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Sep 24, 2012 -
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
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Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Sep 18, 2012 -
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
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Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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Sep 13, 2012 -
Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers.
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Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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