Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

2015-new-year

Programmatic Predictions for 2015

Dec 24, 2014 - What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

Programmatic: A Playground for Creativity

shutterstock-150989840-programmatic Dec 1, 2014 - Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential. Comments

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24, 2014 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Comments

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

Cleaning Up the Ad Clutter

ad-clutter Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

3 Must-Have Features for Successful Native Ad Campaigns

nativeadimage Nov 17, 2014 - Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Comments

Mozilla Begins Displaying Ads in Firefox 33.1

Mozilla Firefox web browser logo Nov 14, 2014 - The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Comments

Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?

yahoo-logo-for-thumbnail Oct 29, 2014 - Yahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Comments

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

adjustive-design Oct 28, 2014 - As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive" Web design. Comments

Evolving Mobile and Connected TV Inventory

video-streaming-shutterstock-99918575 Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

How the Visual Web Is Going to Change Marketing

visual-based-content Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign. Comments

eBay Invites Customers to "Shop the World" for the Holidays

shutterstock-209983411 Oct 13, 2014 - eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with its instantly shoppable inventory. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Sophisticated Cyber Criminals Cost Brands Billions

shutterstock-115174939 Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

shutterstock-177669779 Oct 1, 2014 - TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ads. Comments

Growth of the Private Marketplace

private-marketplace Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

British Newspapers Embrace Native Advertising

advertising-words Sep 29, 2014 - Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital versions of three of its publications. Comments

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