Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

shutterstock-159856640 Jan 3, 2014 - Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Comments

Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

foursquarelogo Dec 19, 2013 - Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Comments

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

mobile-video-view Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

The Year in New Ad Units Reviewed

npr-newunit Dec 19, 2013 - Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Facebook Lures Advertisers With Promoted Videos

facebook-f-2013 Dec 17, 2013 - Facebook launches a test run for video ads on its news feed. Comments

5 Publisher Tips to Stuff Your Stocking with New Revenues

Microsoft employee holding up Christmas stocking Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

YouTube is the world's largest video-sharing website Dec 12, 2013 - According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

Will Programmatic Premium Buy Overtake RTB in China?

tango Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

Snapchat Debate: A Deep Dive Into the Advertising Opportunity

snapchat-itunes Nov 26, 2013 - Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network. Comments

Dissecting Buzzwords: What Does Programmatic Mean to You?

shutterstock-151042010 Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic. Comments

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

ford-logo Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Will The Real Agency Trading Desk Please Stand Up?

displaylumascape Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

Social Retargeting: Where to Spend it

twitter Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Comments

End the Ad Bot Madness!

A silver toy robotic dog Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

Foursquare Launches Self-Serve Ads for US Local Businesses

ads-dash-small Oct 15, 2013 - Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Comments

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