Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

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AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

Jan 24, 2014 - AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

Is Retargeting Really a Creepy Stalker?

retargeting Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

skitch-iphoto Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace

The Guardian Jan 14, 2014 - UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace for the publisher. The company will sell video ad inventory programmatically to select trading desks and agencies. Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

brandscreen Jan 10, 2014 - A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

Yahoo Users Infected with Malware After Ads Hijacked

yahooearningslogo Jan 6, 2014 - Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Comments

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

lebowitz Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca Cola bottles Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

shutterstock-159856640 Jan 3, 2014 - Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Comments

Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

foursquarelogo Dec 19, 2013 - Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Comments

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

mobile-video-view Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

The Year in New Ad Units Reviewed

npr-newunit Dec 19, 2013 - Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Facebook Lures Advertisers With Promoted Videos

facebook-f-2013 Dec 17, 2013 - Facebook launches a test run for video ads on its news feed. Comments

5 Publisher Tips to Stuff Your Stocking with New Revenues

Microsoft employee holding up Christmas stocking Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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