Marketing News & Expert Advice
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Display Advertising
While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.
Spotify Listens Inform Facebook Targeting for Musicians
Jun 13, 2012 - ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data. Comments
Topics in Media:
Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
How Data Sealed Facebook and TBS Deal
May 23, 2012 -
TV and social media players could help one another attract brand dollars.
Comments
AOL Promotes Man Behind Ad Revenue Bright Spot
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Odwalla Leads Launch of Say Media's Gardenista
May 23, 2012 -
Odwalla campaign also includes ads on Nat Geo and Facebook.
Comments
Study: Websites Managing Average of 14 Third-Party Tags
May 16, 2012 -
Survey measures tags from ads, analytics, email and social media firms.
Comments
On Developing and Operating Content Marketing Platforms
May 14, 2012 - Twelve ways to successfully execute content marketing strategies. Comments
Yahoo's Scott Thompson Resigns
May 13, 2012 -
CEO cites "personal reasons." Move comes after an investor exposed one discrepancy in his resume.
Comments
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments
Obama and Democrats Spent $21 Million on Web Ads So Far
May 7, 2012 -
Original ClickZ analysis: GOP spent less than half on digital ads through March.
Comments
MediaMath Spawns Agency to Use Its Tech Platform
May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments
BrightTag Gets $15 Million in VC
Apr 25, 2012 - Ad tag management firm's clients include the Gap and the Obama campaign. Comments
Eliminate Media Fragmentation and Make Clients Happy
Apr 24, 2012 - Can consolidated management of your digital programs drive efficiency, renewals, and happier clients? Comments
Google to Measure: Did Anyone See Your Ad?
Apr 19, 2012 -
Marketers praise Google's new tools, but question whether they will be effective enough.
Comments
Yahoo's Q1 Display Ad Sales Down 2%
Apr 17, 2012 - Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Comments
Tribal DDB CEO Calls 'B.S.' on Gaming Ads
Apr 16, 2012 -
Paul Gunning says firms like Zynga and EA are missing big opportunities.
Comments
K-Swiss Doubles Down on Digital
Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Comments
Google CEO Douses Acquisition Talk
Apr 12, 2012 -
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.
Comments
Natural Born Clickers
Apr 9, 2012 - Stop throwing good money at bad impressions and maximize the value of your investment in digital media. Comments
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Apr 4, 2012 -
Samsung AdHub signals desire among device manufacturers to snag digital content revenue.
Comments
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