Display Advertising

While display advertising has been helping sell products and support brands for centuries, its digital incarnation is only a teenager. What still applies and what's new? Discover the latest tools and trends in online display advertising.

facebook-f-2013

Facebook Lures Advertisers With Promoted Videos

Dec 17, 2013 - Facebook launches a test run for video ads on its news feed. Comments

5 Publisher Tips to Stuff Your Stocking with New Revenues

Microsoft employee holding up Christmas stocking Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

YouTube is the world's largest video-sharing website Dec 12, 2013 - According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

Will Programmatic Premium Buy Overtake RTB in China?

tango Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

Snapchat Debate: A Deep Dive Into the Advertising Opportunity

snapchat-itunes Nov 26, 2013 - Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network. Comments

Dissecting Buzzwords: What Does Programmatic Mean to You?

shutterstock-151042010 Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic. Comments

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

ford-logo Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Will The Real Agency Trading Desk Please Stand Up?

displaylumascape Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

Social Retargeting: Where to Spend it

twitter Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Comments

End the Ad Bot Madness!

A silver toy robotic dog Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

Foursquare Launches Self-Serve Ads for US Local Businesses

ads-dash-small Oct 15, 2013 - Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Comments

Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

internetfraud Oct 10, 2013 - Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies. Comments

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

us money currency fraud cash american Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments

Yelp Adds CPC Advertising to Enhanced Listings

yelp-square Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

rtbseshk Oct 7, 2013 - Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity. Comments

Google Web Designer for HTML5 Ads Launches in Public Beta

Google Web Designer Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

viewthroughgoogle Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

How to Get the Most Out of Industry Events

dmexco Sep 27, 2013 - A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Financial Writer/Content Editor
      Financial Writer/Content Editor (The Sovereign Society) - Delray BeachDent Research, a growing financial publishing firm which provides cutting...
    • SEO Manager
      SEO Manager (Red Spot Interactive) - JupiterDue to  Red Spot Interactive's continued product and client successes, Red Spot Interactive...
    • Accountant
      Accountant (Agora Publishing) - BaltimoreAgora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore...