Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
The Best New Ads Tell a Story
May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments
Topics in Media:
Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 -
Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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Marketing in 2013 - Ads Are Only the Beginning
May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 -
Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct?
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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Buying Into Blogs
Apr 18, 2013 -
Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.
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If Brands Aren't Experimenting, They Should Be
Apr 16, 2013 -
An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up.
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The What and How of Telling a Brand Story Online
Apr 11, 2013 -
Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.
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Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day
Apr 4, 2013 -
Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
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10 Secrets to the Perfect Webinar
Mar 19, 2013 -
Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.
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Advertisers Go Beyond Blogging With Branded Magazines
Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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How to Win the Oscars (and Your Next Digital Campaign)
Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
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3 Add-Ons to Enhance Your Online Ads
Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.
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Brands Heart Valentine's Online
Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
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June 5, 2013
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e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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