Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
Word of Mouth Media Money Can Buy
A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.
The Future Is Not Display Ads - It's Display Ads and Branded Content
Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work.
What Brands Can Learn From Bookseller Campaigns
Insights from Internet-based book promotions that we can apply to our own launch campaigns.
5 Ways to Add Value to Your Banner Ads
Learn how to enhance your existing and upcoming banner ads to stimulate clicks, shares, and buys.
3 Easy Ways to Hype Your Social Site Affiliations
You spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too?
Digital to Hit Nearly 20% of Global Ad Spend in 2012
GroupM predicts global web ad spend will hit around $98 billion in 2012.
How to Manage Digital and TV Multitasking
While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing?
Facebook Timeline for Brands: A Primer
A crash course in Facebook Timeline designed to deliver major consumer impact.
Twitter's Place in 'The Hunger Games'
Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans.
In-Image Advertising Leaves an Impression
Imagine if an image associated with your site could be sponsored all across the web.
Sports and Shopping Shape Mobile Behavior in 2012
The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond.
Oscar Campaigns Entertain and Inform Online and Off
It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads.
Building on Synergies in Media Partnerships
To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can.
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