Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

data-pie-chart

APAC’s Misplaced Expectations for Programmatic

Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

A Practical Guide to Programmatic Planning in China: Part 1

programmatic-visual-media Jun 28, 2015 - Charlie Wang talks through the finer points of planning a programmatic strategy for China. Comments

The State of Live Video: Mobile, Global, and More Immersive Than Ever

mobile-video-liveevents Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

4 Ways Publishers Can Scale Programmatic and Quality

programmatic Jun 22, 2015 - Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

Prepare for the "Flight to Quality" in Programmatic

programmatic May 29, 2015 - The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic. Comments

Programmatic Video: China Versus the West

programmatic-video May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Nestlé Paves Way For Premium Programmatic in China

nestle-logo May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

Viewablity Could Help Bring Buyers and Sellers Together

persuade-advice May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller. Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

Yahoo Beefs Up Digital Content With New Video Channels

yahoo-logo-purple-1 Apr 30, 2015 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming. Comments

Why Is Digital Marketing Growing So Slowly?

slow-growth Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

Japanese Whisky and a Digital Market That’s Heating Up

suntory-whiskey-3d-ice Apr 14, 2015 - A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Comments

AOL ONE Aims to Simplify Programmatic

aol-logo-eraser-red Apr 14, 2015 - AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Comments

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

upfronts-2015 Apr 14, 2015 - As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Comments

What Was Remnant Is Now Premium

premium Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Final Warning: Big Data & Programmatic Are No Longer Optional

warning3 Apr 9, 2015 - Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...