Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Mar 21, 2013 -
Social media affords marketers the invaluable ability to connect directly with current and potential customers.
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Mar 19, 2013 -
Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.
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Mar 14, 2013 -
How will the magazine publishing industry fare now that brands are appropriating its format as their own?
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Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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Feb 28, 2013 -
Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns.
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Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.
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Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.
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Feb 8, 2013 -
The platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit.
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Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.
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Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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Feb 4, 2013 -
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.
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Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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Jan 31, 2013 -
If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable series for your consumers.
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Jan 24, 2013 -
The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's.
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Jan 17, 2013 -
Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself.
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Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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Jan 3, 2013 -
Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still.
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Dec 20, 2012 -
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).
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