Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
The Annoying Consequences of an Awesome System
Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments
Topics in Media:
Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords
Oct 3, 2013 -
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.
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The New Online Advertising is Rich in Scientific Method
Oct 3, 2013 -
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
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The Year of the Web Series Has Arrived
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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Six Best Practices to Steal from Native Advertising
Sep 17, 2013 -
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Sep 16, 2013 -
China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region.
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Content Curation for Brands - Time to Take a Deeper Dive
Sep 12, 2013 -
Content curation is about adding value, not getting a quick marketing fix.
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Digital Media's Social Summer
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
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5 Things to Do Today to Make the Rest of Your Year Easier
Sep 3, 2013 -
The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year.
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To Skip or Not to Skip: The Question of Pre-Roll Ads
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
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Branded Content Loves Email
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
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How Much Is Facebook's News Feed Worth to Advertisers?
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
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Lessons From Shark Week
Aug 8, 2013 -
The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands.
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10 Secrets to the Perfect Webinar
Aug 6, 2013 -
Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar.
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3 Ways to Boost Video Shares Online
Aug 1, 2013 -
To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well.
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Creating a Meaningful Tumblr Campaign
Jul 25, 2013 -
The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside.
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5 Rules for Turning Data Into Insights and Stories
Jul 23, 2013 -
Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk.
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You're Already Working Within the Cloud
Jul 18, 2013 -
Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our world that won't be vanquished.
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Ads vs. Content - What Consumers Don't Know and What This Means for Brands
Jul 11, 2013 -
If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work.
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6 Digital Metrics You Should Be Watching
Jul 9, 2013 -
The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.
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UPCOMING EVENTS
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November 4-7, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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