Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments
Jun 11, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments
Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments
May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments
May 28, 2013 - Never forget, "there's always money in the banana stand." Comments
May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite. Comments
May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments
May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments
May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success. Comments
May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments
Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments
Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments
Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments
Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers. Comments
Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments
Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments
Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments
Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments
Mar 21, 2013 - Social media affords marketers the invaluable ability to connect directly with current and potential customers. Comments
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June 20, 2013
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