Home › Media › Media Buying

Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.

elf-yourself

Holiday Marketing Traditions, Old and New

Tessa Wegert  |  Media Buying

Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

Topics in Media:

Alan Cutter  |  Financial Services

Will the Wall Street Model Hit Ad Tech As Well?

wall-street-exchange Dec 13, 2012 - Who will be working in digital ad tech in the future? And who is being hired right now? Comments

Tessa Wegert  |  Media Buying

Cyber Monday Secrets Revealed

patagonia Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday. Comments

Susan Kuchinskas  |  Media Planning

Aggregate Knowledge Lets Advertisers See 'What If?'

whatif Dec 3, 2012 - Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger. Comments

Tessa Wegert  |  Media Buying

Your 2013 Marketing Goal - Gamification

where-in-america Nov 29, 2012 - Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Comments

Lisa Lacy  |  Strategies

Viggle's Acquisition of GetGlue Raises Eyebrows

getglue Nov 20, 2012 - Television loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but industry participants are questioning how the combination will benefit the roughly four million users of both services. Comments

Tessa Wegert  |  Media Buying

5 Things Auto Brands Can Teach You About Marketing Online

vw-facebook Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

Tessa Wegert  |  Media Buying

Could This Be the Perfect Banner?

werther-s-fall-favorites Nov 8, 2012 - How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Comments

Tessa Wegert  |  Media Buying

3 Reasons Brands Should Market During Natural Disasters

storming Nov 1, 2012 - Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating storm. Comments

Tessa Wegert  |  Media Buying

There's Nothing Scary About a Well-Executed Halloween Campaign

halloween-design Oct 26, 2012 - The scariest thing about Halloween is a campaign that doesn't perform. Comments

Jonathan Allen  |  Media Buying

Internet Marketing Ninjas Buy Webmaster World Forums

Ninja in black outfit Oct 18, 2012 - Jim Boykin, CEO of Internet Marketing Ninjas, has acquired the WebmasterWorld forums, the premiere community for website administrators and marketers. Comments

Tessa Wegert  |  Media Buying

Enough Already! The Dangers of Overstaying Your Brand

annoyed-woman Oct 18, 2012 - How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Comments

Tessa Wegert  |  Media Buying

Think Before You Tweet and 3 More Rules of Online Etiquette

net-etiquette Oct 11, 2012 - If you can't tweet something nice, don't tweet anything at all. Comments

Tessa Wegert  |  Media Buying

When Media Companies Self-Promote

self-promotion Oct 4, 2012 - Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Comments

Tessa Wegert  |  Media Buying

3 Winning Election-Themed Campaigns

shutterstock-84123826 Sep 27, 2012 - Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Comments

Tessa Wegert  |  Media Buying

Get Prepped for the Holiday Shopping Season

Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments

Tessa Wegert  |  Media Buying

Content Sponsorships - The Perfect Partnership

Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments

Tessa Wegert  |  Media Buying

Schooled: The Best of the Fall Campaigns

rlgang Sep 6, 2012 - The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Comments

Tessa Wegert  |  Media Buying

What's Next for Luxury Brands Online?

vogueluxuryonline Aug 30, 2012 - Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Comments

Tessa Wegert  |  Media Buying

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Daniel Mickens  |  Agency Spotlight

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. 5 Mistakes Killing Your Marketing
  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy