Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Is Short the New Marketing Must?
Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly. Comments
Topics in Media:
In Spite of Uncertainty, Native Ad Spending Grows
Jun 27, 2013 -
Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny.
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Best of Cannes: Turning Creativity Into Action
Jun 25, 2013 -
How to harness the essence of the most successful campaigns at Cannes for your brand.
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3 Low-Risk Ways to Do Digital Media
Jun 20, 2013 -
Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say.
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Mobile's Slow Transition to Adulthood
Jun 13, 2013 -
Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant.
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5 Best Practices for a Great B2B Website
Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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One Channel, Many Benefits for Brands on YouTube
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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Video and Social - Digital Media's Dynamic Duo
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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4 Lessons Marketers Can Learn From 'Arrested Development'
May 28, 2013 -
Never forget, "there's always money in the banana stand."
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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The Best New Ads Tell a Story
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 -
Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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Marketing in 2013 - Ads Are Only the Beginning
May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 -
Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct?
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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Buying Into Blogs
Apr 18, 2013 -
Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers.
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If Brands Aren't Experimenting, They Should Be
Apr 16, 2013 -
An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up.
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The What and How of Telling a Brand Story Online
Apr 11, 2013 -
Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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Adapt marketing for multiple devices
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September 23, 2013
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