Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

programmatic

Programmatic in China Part 2: The Preferred Deal

Jan 13, 2015 - In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Comments

How to Navigate Programmatic Buying

navigate-2 Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Programmatic in China Part 1: Programmatic Premium

shutterstock-212715181-bidding Dec 22, 2014 - A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Comments

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

Tectonic Shift - When Robots Attack

Robot office worker Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers? Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

A Beginner’s Guide to Programmatic Media

beginner-guide Dec 4, 2014 - Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Comments

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

programmatic Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. Comments

Programmatic Continues to Grow Even as Challenges Linger

programmatic-advertising-pulse Nov 12, 2014 - New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Comments

Dispelling the Myths of Programmatic Buying

Myth vs Reality Nov 5, 2014 - Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them. Comments

Programmatic Success: Everything Interesting Happens at the Margins

programmatic Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. Comments

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Programmatic Predictions: Big Spenders, Big Surprises

crystal-ball-future Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

Growth of the Private Marketplace

private-marketplace Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

Common China Market Entry Mistakes

chinalumascape Sep 21, 2014 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

Programmatic Is Awesome and It’s OK to Be Afraid

programmatic-advertising Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually awesome - and why it's OK to be a little bit afraid. Comments

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