Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

ClickZ's Super Bowl XLVIII Live Coverage

budweiser-puppy-love-image Feb 2, 2014 - Check back here all night for the latest Super Bowl ad buzz. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

How to Prove the ROI of an Event

ses-networking-event Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

Last Year Was About Content, But 2014 Will Be the Year of the Story

doverealbeauty Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

square-image Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

Netflix's Binge Viewing Behavior Poses Threat to Marketers

netflix-logo-image Dec 13, 2013 - Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to marketers who want to bang more for their buck on ad spend. Comments

Don't Tell Your Brand Story Without Display Ads

tessa-wegert-2 Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door. Comments

Be Thankful for These 10 Online Marketing Trends

shutterstock-136156817 Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving. Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

8 Simple Rules for Stronger PowerPoint Presentations

boringpowerpoint Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive and effective PowerPpoint presentations. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

instagramvideo Oct 31, 2013 - What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Comments

StreetFight Summit: In Local Marketing, How Close is Close Enough?

fight-9-9 Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Comments

Respect Your Readers - Best Practices in Labeling Your Native Ads

newyorkersponsor Oct 20, 2013 - What's the right way to label your native ads? Let's look at these examples. Comments

The Next Iteration of Native Advertising Will Be Interactive

An interactive iPhone display Oct 17, 2013 - What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Comments

Not So Fast! 7 Hurdles to the Big Data Revolution

big-data-screen Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Social media Oct 8, 2013 - The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Comments

The Annoying Consequences of an Awesome System

robots Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

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