Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Ad Clutter Rises - 5 Ways to Fight It
Aug 16, 2012 - While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out? Comments
Topics in Media:
Digital Storytelling Done Right
Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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4 Ways to Build a Winning Digital Contest
Aug 2, 2012 -
Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign.
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Mobile Marketing - the Time Is Now
Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Want to Reach Consumers? Don't Think Where, Think When
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments
Are Your Brand's Videos on Facebook Yet?
Jul 5, 2012 - Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Comments
What Media Buyers Can Learn From Their Peers
Jun 28, 2012 - News you can use about social media, online video, and mobile marketing. Comments
Pinterest and Integrated Content Inspire Summer Campaigns
Jun 21, 2012 - How several creative brands are making use of seasonal pinboards this summer. Comments
How TV Networks Are Working to Improve Your Online Campaigns
Jun 14, 2012 - Whether your marketing campaign includes traditional TV spots or not, cable and network television sites have a lot to offer your brand. Comments
Why You Need Facebook Ads Despite What GM Says
Jun 7, 2012 - If it's customer acquisition you have in mind, make sure to ask questions, use images, and include calls to action. Comments
10 Rich Media Do's and Don'ts
May 31, 2012 - How to keep your web-based rich media ads on the right track. Comments
5 Ways to Target U.S. Hispanics Online
May 24, 2012 - How does a brand go about broaching a relationship with this coveted audience? Comments
New Old Spice-Inspired Brand Personas Heat Up Viral Video
May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
May 16, 2012 -
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
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Word of Mouth Media Money Can Buy
May 10, 2012 - A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story. Comments
Victoria's Secret Digital Effort Includes DJ Mixes
May 9, 2012 -
Lingerie brand runs campaign via Thefuture.fm.
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Beneful Lets People Play With Digital Dogs
May 7, 2012 -
Dog food brand allows passersby to play fetch, customize a virtual pooch on interactive billboards.
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The Future Is Not Display Ads - It's Display Ads and Branded Content
May 3, 2012 - Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Comments
Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
May 2, 2012 -
Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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September 10-14, 2013
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November 4-7, 2013
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April 11, 2013
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April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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