Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

An interactive iPhone display

The Next Iteration of Native Advertising Will Be Interactive

Oct 17, 2013 - What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Comments

Not So Fast! 7 Hurdles to the Big Data Revolution

big-data-screen Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

Digital or Interactive? Brands Exemplify Modern Media Trends

interactivemessaging Oct 10, 2013 - The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns. Comments

Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study

Social media Oct 8, 2013 - The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Comments

The Annoying Consequences of an Awesome System

robots Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

google-logo-square Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Comments

The New Online Advertising is Rich in Scientific Method

life-sciences Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

arrows3 Sep 16, 2013 - China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Comments

Content Curation for Brands - Time to Take a Deeper Dive

storifypeople Sep 12, 2013 - Content curation is about adding value, not getting a quick marketing fix. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

5 Things to Do Today to Make the Rest of Your Year Easier

holiday-shopping Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

To Skip or Not to Skip: The Question of Pre-Roll Ads

mobile-video Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

Branded Content Loves Email

capitol-couture Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

How Much Is Facebook's News Feed Worth to Advertisers?

facebook-homepage Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly. Comments

Lessons From Shark Week

shark-week-site Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

10 Secrets to the Perfect Webinar

webinarboard Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

3 Ways to Boost Video Shares Online

the-power-inside-video Aug 1, 2013 - To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Comments

Creating a Meaningful Tumblr Campaign

college-humor Jul 25, 2013 - The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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