Marketing News & Expert Advice
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Media Buying
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
There's Nothing Scary About a Well-Executed Halloween Campaign
Oct 26, 2012 - The scariest thing about Halloween is a campaign that doesn't perform. Comments
Topics in Media:
Internet Marketing Ninjas Buy Webmaster World Forums
Oct 18, 2012 -
Jim Boykin, CEO of Internet Marketing Ninjas, has acquired the WebmasterWorld forums, the premiere community for website administrators and marketers.
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Enough Already! The Dangers of Overstaying Your Brand
Oct 18, 2012 -
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
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Think Before You Tweet and 3 More Rules of Online Etiquette
Oct 11, 2012 -
If you can't tweet something nice, don't tweet anything at all.
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When Media Companies Self-Promote
Oct 4, 2012 -
Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion.
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3 Winning Election-Themed Campaigns
Sep 27, 2012 -
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
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Get Prepped for the Holiday Shopping Season
Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments
Content Sponsorships - The Perfect Partnership
Sep 13, 2012 - If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site partnerships that are compatible, prominent, and memorable. Comments
Schooled: The Best of the Fall Campaigns
Sep 6, 2012 -
The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns.
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What's Next for Luxury Brands Online?
Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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What You Need to Know About Viewable Impressions
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
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Razzetti Leaves Grupo Gallegos for Lapiz
Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments
Ad Clutter Rises - 5 Ways to Fight It
Aug 16, 2012 -
While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out?
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Digital Storytelling Done Right
Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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4 Ways to Build a Winning Digital Contest
Aug 2, 2012 -
Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign.
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Mobile Marketing - the Time Is Now
Jul 26, 2012 - Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Comments
Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Want to Reach Consumers? Don't Think Where, Think When
Jul 12, 2012 - Time your message well, and your audience is certain to receive it. Comments
Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jul 9, 2012 - Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Comments
Are Your Brand's Videos on Facebook Yet?
Jul 5, 2012 - Facebook isn't aiming to be the next video site. It's aiming to be everything to everyone. Comments
What Media Buyers Can Learn From Their Peers
Jun 28, 2012 - News you can use about social media, online video, and mobile marketing. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Display Ad Clickers Are Not Your Customers
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May 20, 2013
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