Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

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In Spite of Uncertainty, Native Ad Spending Grows

Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

Best of Cannes: Turning Creativity Into Action

bridge-of-life Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

3 Low-Risk Ways to Do Digital Media

better-with-mms Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say. Comments

Mobile's Slow Transition to Adulthood

video-blog Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

One Channel, Many Benefits for Brands on YouTube

youtube-one-channel Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

Video and Social - Digital Media's Dynamic Duo

heineken-teens May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments

4 Lessons Marketers Can Learn From 'Arrested Development'

arrested-development May 28, 2013 - Never forget, "there's always money in the banana stand." Comments

The New Ad Strategy: Be Polite

huff-post-cisco May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite. Comments

The Best New Ads Tell a Story

wonder-oreo May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments

Pandora Launches e-Business Ad Integration for Simpler Media Buying

pandora1 May 15, 2013 - Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. Comments

Be a Smash: Marketing Lessons From a Failed TV Show

smash May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success. Comments

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Marketing in 2013 - Ads Are Only the Beginning

pepsi-wheel-of-levy May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

Tales From the Digital Content NewFronts (DCNF)

newfronts Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments

Google Receives Viewability Accreditation

Google logo Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

Buying Into Blogs

hershey-s-s-mores Apr 18, 2013 - Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this original content and benefit from exposure to online influencers. Comments

If Brands Aren't Experimenting, They Should Be

experiment Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

The What and How of Telling a Brand Story Online

artist-stories Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

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