Media Buying

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities.

arrows3

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

Sep 16, 2013 - China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Comments

Content Curation for Brands - Time to Take a Deeper Dive

storifypeople Sep 12, 2013 - Content curation is about adding value, not getting a quick marketing fix. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

5 Things to Do Today to Make the Rest of Your Year Easier

holiday-shopping Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

To Skip or Not to Skip: The Question of Pre-Roll Ads

mobile-video Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

Branded Content Loves Email

capitol-couture Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

How Much Is Facebook's News Feed Worth to Advertisers?

facebook-homepage Aug 15, 2013 - As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly. Comments

Lessons From Shark Week

shark-week-site Aug 8, 2013 - The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Comments

10 Secrets to the Perfect Webinar

webinarboard Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

3 Ways to Boost Video Shares Online

the-power-inside-video Aug 1, 2013 - To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Comments

Creating a Meaningful Tumblr Campaign

college-humor Jul 25, 2013 - The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside. Comments

5 Rules for Turning Data Into Insights and Stories

web-data Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments

You're Already Working Within the Cloud

cloud-software Jul 18, 2013 - Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our world that won't be vanquished. Comments

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

buzzfeed-flight-mode Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work. Comments

6 Digital Metrics You Should Be Watching

mobile-measurement Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. Comments

Is Short the New Marketing Must?

burberry-instagramimage Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly. Comments

In Spite of Uncertainty, Native Ad Spending Grows

yahoo-stream Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

Best of Cannes: Turning Creativity Into Action

bridge-of-life Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

3 Low-Risk Ways to Do Digital Media

better-with-mms Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say. Comments

Mobile's Slow Transition to Adulthood

video-blog Jun 13, 2013 - Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Comments

One Channel, Many Benefits for Brands on YouTube

youtube-one-channel Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...