Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
The Rush to Go Live With Mobile
May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments
Topics in Media:
AOL First Major Company to Certify Sales Staff With IAB Exam
May 9, 2013 -
AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.
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Programmatic Buying: What We've Learned and Where We're Going
Apr 23, 2013 -
An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it.
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5 Mistakes Killing Your Marketing
Apr 3, 2013 -
For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes.
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Solving for Media Fragmentation
Mar 26, 2013 -
In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact?
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There May Be More Media Waste in Your Campaign Than You Think
Feb 26, 2013 -
To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner.
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Don't Just Check the Box on Content
Feb 19, 2013 -
Before you embark on any content marketing strategy, here are some questions you need to ask and answer.
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Is Programmatic Premium?
Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments
Back-to-Basics Digital Marketing
Feb 6, 2013 -
To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed.
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A Case for Human Value in the Media Planning Process
Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 11, 2012 -
A look at where the future of online media buying is going.
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Aggregate Knowledge Lets Advertisers See 'What If?'
Dec 3, 2012 -
Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger.
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Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies
Nov 13, 2012 -
Interviews and observations on the state of mobile and digital marketing from ad:tech.
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Sponsored Reviews Form Basis for Earned Ad Platform
Nov 5, 2012 -
When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter Technology Media, a company that works with 4,500 technology blogs to monetize their sites.
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Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
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The Reality of 3-Screen Convergence
Oct 10, 2012 -
Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes.
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14 Good Reasons to Push Back on Media Clients
Aug 21, 2012 - How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Comments
Top 10 Reasons Search Comes First
Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments
A Timeline of Recent Facebook Ad Changes
Jul 24, 2012 - A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue. Comments
U.K. Digital Ad Market to Hit $8.3B in 2012
Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments
A YouTube Primer for Media Planning Success
Jun 26, 2012 - With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as well. Comments
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May 29-30, 2013
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September 16-18, 2013
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November 4-7, 2013
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June 5, 2013
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ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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May 20, 2013
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