Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process?
Data capturing, adaptable content, social media, and activation.
Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.
Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know.
Six highlights and five takeaways from the meeting.
What those in the emerging technology and social marketing industry think about the value of Pinterest.
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
Five guidelines for making cross-channel content optimization central to your media planning strategy.
As digital video heats up, here's what media planners should expect to be talking about.
Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.
If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that.
Seven ways to integrate these channels and blur the lines between disciplines.
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
Building a comprehensive media strategy.