Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

content

Tried It, Doesn't Work!

Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation. Comments

Is iGRP Dumbing Down Digital?

tv-everywhere Mar 27, 2014 - With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Comments

Addressable Television Is Ready for Prime Time

tv-everywhere Feb 24, 2014 - TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

Magna Global: 12 Facts on Digital Advertising in China

china Feb 16, 2014 - An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Comments

Think: Mobile First

mobileads Jan 30, 2014 - Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Comments

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

bhaskerjaiswalomdchina Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

internet-television Jan 10, 2014 - Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Comments

5 Approaches for SMBs to Set Up An Internet Marketing Team

internetmarketing Jan 6, 2014 - Consider these 5 ways before you market your products online. Comments

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

desmondrs Dec 29, 2013 - Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Comments

An Online Marketing Checklist for China

china Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

D-Day: The Cookie is Crumbling

cookies-web Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

77% of Display Ads are Never Seen: Sticky

sticky-77-of-web-display-ads-are-not-seen-2 Oct 21, 2013 - New research from Sticky finds that 77 percent of viewable ads are never seen. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

explosion Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

More Effective Data Solutions: Bridging CRM and Digital Marketing

customers Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

4 Common Landing Page Mistakes

conversion-funnel-strategies Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Comments

 

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