Marketing News & Expert Advice
 |
 |
Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
5 Mistakes Killing Your Marketing
Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments
Topics in Media:
Solving for Media Fragmentation
Mar 26, 2013 -
In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact?
Comments
There May Be More Media Waste in Your Campaign Than You Think
Feb 26, 2013 -
To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner.
Comments
Don't Just Check the Box on Content
Feb 19, 2013 -
Before you embark on any content marketing strategy, here are some questions you need to ask and answer.
Comments
Is Programmatic Premium?
Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments
Back-to-Basics Digital Marketing
Feb 6, 2013 -
To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed.
Comments
A Case for Human Value in the Media Planning Process
Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
Comments
Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 11, 2012 -
A look at where the future of online media buying is going.
Comments
Aggregate Knowledge Lets Advertisers See 'What If?'
Dec 3, 2012 -
Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger.
Comments
Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies
Nov 13, 2012 -
Interviews and observations on the state of mobile and digital marketing from ad:tech.
Comments
Sponsored Reviews Form Basis for Earned Ad Platform
Nov 5, 2012 -
When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter Technology Media, a company that works with 4,500 technology blogs to monetize their sites.
Comments
Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
Comments
The Reality of 3-Screen Convergence
Oct 10, 2012 -
Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes.
Comments
14 Good Reasons to Push Back on Media Clients
Aug 21, 2012 - How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Comments
Top 10 Reasons Search Comes First
Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments
A Timeline of Recent Facebook Ad Changes
Jul 24, 2012 - A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue. Comments
U.K. Digital Ad Market to Hit $8.3B in 2012
Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments
A YouTube Primer for Media Planning Success
Jun 26, 2012 - With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as well. Comments
Get With the Program(matic Buying)!
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
It's All About the Strategy, Stupid!
May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments
Negotiating the Best Deal for Online Ad Inventory
May 22, 2012 - How should advertisers react to this new entrant in an already crowded display advertising space? Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
 |
 |
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
