Marketing News & Expert Advice

Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

More Effective Data Solutions: Bridging CRM and Digital Marketing

Dana Hayes Jr. | Media Planning

Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

Topics in Media:

Mandeep Grover | Media Planning

Screened Out

Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Leah Block | Media Planning

4 Common Landing Page Mistakes

Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Comments

Razlan Manjaji | Media Planning

Native Advertising in an Online World: 3 Questions for Marketers

Jul 28, 2013 - Advertorials in print and online serve different purposes. Consider these factors. Comments

Leah Block | Media Planning

There May Be More Media Waste in Your Campaign Than You Think

Jul 16, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

Charlie Wang | Media Planning

The Challenge of RTB/DSP in China

Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Adaline Lau | Media Planning

Estee Lauder Endorses YouTube's TrueView Ad Format

Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Simon Geenty | Media Planning

Pre-Rolling in the Deep

Jun 20, 2013 - Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Comments

Adaline Lau | Media Planning

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

Jun 20, 2013 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Comments

Leah Block | Media Planning

How to Effectively Leverage Social Media

Jun 18, 2013 - Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel. Comments

Adaline Lau | Media Planning

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

Adaline Lau | Media Planning

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

Vincent Teo | Media Planning

The Collaborative Economy: How It's Changing the Way People Consume Brands

May 27, 2013 - And how brands can tap into this culture of sharing. Comments

Leah Block | Media Planning

The Rush to Go Live With Mobile

May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments

Ohad Hecht | Media Planning

Big Data Is Not Like Teenage Sex

May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments

James Dohnert | Media Planning

AOL First Major Company to Certify Sales Staff With IAB Exam

May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Adaline Lau | Media Planning

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments

Leah Block | Media Planning

Programmatic Buying: What We've Learned and Where We're Going

Apr 23, 2013 - An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Comments

Charlie Wang | Media Planning

The Evolution of Media Planners

Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

Adaline Lau | Media Planning

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

Kristin Kovner | Media Planning

5 Mistakes Killing Your Marketing

Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments