Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

Awaiting the Invitation

The role of social media is about listening and providing value that supports the constant consumer dichotomy.

Jessica Richards | Column | May 15, 2012

Topics in Media:

Pondering Multi-Screen Media Planning

How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process?

Hollis Thomases | Column | May 1, 2012

4 Mobile Trends to Watch

Data capturing, adaptable content, social media, and activation.

Jessica Richards | Column | April 17, 2012

What Media Planners Need to Know About Programmatic Buying

Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.

Hollis Thomases | Column | April 3, 2012

Internet Radio Lets Advertisers Tune in to Their Creativity

Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know.

Myk Willis | Column | March 13, 2012

The Best of 2012's IAB Annual Leadership Meeting

Six highlights and five takeaways from the meeting.

Hollis Thomases | Column | March 6, 2012

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest.

Jessica Richards | Column | February 21, 2012

Does Super Bowl XLVI Portend the Future of Media Planning?

An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.

Hollis Thomases | Column | February 7, 2012

Paid, Owned, and Earned Content…Ineffective Without Optimization

Five guidelines for making cross-channel content optimization central to your media planning strategy.

Jessica Richards | Column | January 24, 2012

What Advertisers Should Know About Video in 2012

As digital video heats up, here's what media planners should expect to be talking about.

Hollis Thomases | Column | January 10, 2012

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.

Zachary Rodgers | News | January 4, 2012

And Then What…Becoming a Marketing Engineer in 2012

If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that.

Harry Gold | Column | January 4, 2012

Social Media + Search Marketing + Online Media = Success

Seven ways to integrate these channels and blur the lines between disciplines.

Harry Gold | Column | December 20, 2011

47 Ways to Buy and Place Online Display Ads

With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.

Hollis Thomases | Column | December 13, 2011