Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

bad-email

5 Mistakes Killing Your Marketing

Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

There May Be More Media Waste in Your Campaign Than You Think

electronic-waste Feb 26, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

Don't Just Check the Box on Content

checkbox Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

Is Programmatic Premium?

Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments

Back-to-Basics Digital Marketing

back-to-basics Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments

A Case for Human Value in the Media Planning Process

human-value Jan 8, 2013 - Conversations with industry folks who work outside of ad exchanges. Comments

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

open-hands Dec 11, 2012 - A look at where the future of online media buying is going. Comments

Aggregate Knowledge Lets Advertisers See 'What If?'

whatif Dec 3, 2012 - Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger. Comments

Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

new-technologies Nov 13, 2012 - Interviews and observations on the state of mobile and digital marketing from ad:tech. Comments

Sponsored Reviews Form Basis for Earned Ad Platform

inpowered-measure-1 Nov 5, 2012 - When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter Technology Media, a company that works with 4,500 technology blogs to monetize their sites. Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

The Reality of 3-Screen Convergence

three-screens Oct 10, 2012 - Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. Comments

14 Good Reasons to Push Back on Media Clients

Aug 21, 2012 - How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Comments

Top 10 Reasons Search Comes First

Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments

A Timeline of Recent Facebook Ad Changes

Jul 24, 2012 - A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue. Comments

U.K. Digital Ad Market to Hit $8.3B in 2012

Jul 2, 2012 - Mobile search is helping to fuel additional spending in digital. Comments

A YouTube Primer for Media Planning Success

Jun 26, 2012 - With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as well. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

It's All About the Strategy, Stupid!

May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments

Negotiating the Best Deal for Online Ad Inventory

May 22, 2012 - How should advertisers react to this new entrant in an already crowded display advertising space? Comments

ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...