Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.


RS Components: Developing Omni-Channel Marketing Across Markets [Video]

Dec 29, 2013 - Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Comments

An Online Marketing Checklist for China

china Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

D-Day: The Cookie is Crumbling

cookies-web Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

77% of Display Ads are Never Seen: Sticky

sticky-77-of-web-display-ads-are-not-seen-2 Oct 21, 2013 - New research from Sticky finds that 77 percent of viewable ads are never seen. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

explosion Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

More Effective Data Solutions: Bridging CRM and Digital Marketing

customers Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Groupon Launches Affiliate Marketing Platform

groupon-logo1 Aug 20, 2013 - The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals. Comments

4 Common Landing Page Mistakes

conversion-funnel-strategies Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Comments

Native Advertising in an Online World: 3 Questions for Marketers

Jul 28, 2013 - Advertorials in print and online serve different purposes. Consider these factors. Comments

There May Be More Media Waste in Your Campaign Than You Think

electronic-waste Jul 16, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Estee Lauder Endorses YouTube's TrueView Ad Format

youtubepulse Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Pre-Rolling in the Deep

preroll Jun 20, 2013 - Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Comments

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

yahoo Jun 20, 2013 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Comments

How to Effectively Leverage Social Media

social-branding Jun 18, 2013 - Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel. Comments

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

tencent Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's and instant messaging mini-portal. Comments

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