Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
What Display Ad Tech Can Learn From Wall Street or Not
Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments
Topics in Media:
Solving for Media Fragmentation
Mar 26, 2013 -
In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact?
Comments
AdzCentral Evolves as RTB Gains Traction in Asia
Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments
Don't Miss the Merits of Augmented Reality in Mobile Marketing
Mar 13, 2013 -
And brand owners must consider these data points before any AR deployment.
Comments
Perception Is Reality in Japan
Mar 11, 2013 -
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
Comments
A Closer Look at Audience Buy in China
Feb 27, 2013 -
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
Comments
Are Banner Clicks the Devil?
Feb 21, 2013 -
People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO.
Comments
Don't Just Check the Box on Content
Feb 19, 2013 -
Before you embark on any content marketing strategy, here are some questions you need to ask and answer.
Comments
Is Programmatic Premium?
Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments
Does Your Brand Have a Content Marketing Strategy?
Feb 7, 2013 -
An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified traffic and sales.
Comments
Building the Digital Agency of the Future
Feb 7, 2013 -
Consider these five suggestions to manage this paradigm shift within the agency.
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Back-to-Basics Digital Marketing
Feb 6, 2013 -
To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed.
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The APAC Marketer's 2013 Shopping List
Feb 5, 2013 -
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
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The Importance of Responsive Web Design in 2013
Jan 29, 2013 -
Let's look at some advantages of using responsive web design for your business.
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The Digital Agency of the Future
Jan 28, 2013 -
Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things.
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Shazam: Connecting TV and Digital Like Never Before - Part 2
Jan 25, 2013 - Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
Comments
Shazam: Connecting TV and Digital Like Never Before - Part 1
Jan 24, 2013 -
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities.
Comments
A Case for Human Value in the Media Planning Process
Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
Comments
RTB: Blessing or Curse? [Video]
Dec 21, 2012 -
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
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Digital Strategy Decisions
Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments
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COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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