Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
Awaiting the Invitation
May 15, 2012 - The role of social media is about listening and providing value that supports the constant consumer dichotomy. Comments
Topics in Media:
Pondering Multi-Screen Media Planning
May 1, 2012 - How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? Comments
4 Mobile Trends to Watch
Apr 17, 2012 - Data capturing, adaptable content, social media, and activation. Comments
What Media Planners Need to Know About Programmatic Buying
Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments
Internet Radio Lets Advertisers Tune in to Their Creativity
Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments
The Best of 2012's IAB Annual Leadership Meeting
Mar 6, 2012 - Six highlights and five takeaways from the meeting. Comments
Pinterest - Should Marketers Care?
Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments
Does Super Bowl XLVI Portend the Future of Media Planning?
Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments
Paid, Owned, and Earned Content…Ineffective Without Optimization
Jan 24, 2012 - Five guidelines for making cross-channel content optimization central to your media planning strategy. Comments
What Advertisers Should Know About Video in 2012
Jan 10, 2012 - As digital video heats up, here's what media planners should expect to be talking about. Comments
Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Jan 4, 2012 -
Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.
Comments
And Then What…Becoming a Marketing Engineer in 2012
Jan 4, 2012 - If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Comments
Social Media + Search Marketing + Online Media = Success
Dec 20, 2011 - Seven ways to integrate these channels and blur the lines between disciplines. Comments
47 Ways to Buy and Place Online Display Ads
Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
4 Questions for Media Success
Dec 6, 2011 - Building a comprehensive media strategy. Comments
The Digital Video Dilemma
Nov 29, 2011 - A look at the value of digital video beyond the GRP. Comments
10 Tips for Building Fans via Facebook Advertising
Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments
No Shortage of Predictions at ad:tech NY 2011
Nov 15, 2011 - Predictions, statistics, and tidbits from the latest ad:tech conference. Comments
Bookmarking Banner Ads With AdKeeper
Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments
The Impact of the 2012 Election on the Digital Media Landscape
Nov 1, 2011 - With so much online election activity early on, digital media professionals should be planning ahead. Comments
Lessons From a Real-Life 'Mad Woman'
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
Become a Better Online Marketer!
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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