Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

Awaiting the Invitation

May 15, 2012 - The role of social media is about listening and providing value that supports the constant consumer dichotomy. Comments

Pondering Multi-Screen Media Planning

May 1, 2012 - How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? Comments

4 Mobile Trends to Watch

Apr 17, 2012 - Data capturing, adaptable content, social media, and activation. Comments

What Media Planners Need to Know About Programmatic Buying

Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments

Internet Radio Lets Advertisers Tune in to Their Creativity

Mar 13, 2012 - Digital audio services are a sandbox full of great toys with a fast-growing audience of listeners. What brands need to know. Comments

The Best of 2012's IAB Annual Leadership Meeting

Mar 6, 2012 - Six highlights and five takeaways from the meeting. Comments

Pinterest - Should Marketers Care?

Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments

Does Super Bowl XLVI Portend the Future of Media Planning?

Feb 7, 2012 - An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Comments

Paid, Owned, and Earned Content…Ineffective Without Optimization

Jan 24, 2012 - Five guidelines for making cross-channel content optimization central to your media planning strategy. Comments

What Advertisers Should Know About Video in 2012

Jan 10, 2012 - As digital video heats up, here's what media planners should expect to be talking about. Comments

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

scottthompson-0061 Jan 4, 2012 - Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Comments

And Then What…Becoming a Marketing Engineer in 2012

Jan 4, 2012 - If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Comments

Social Media + Search Marketing + Online Media = Success

Dec 20, 2011 - Seven ways to integrate these channels and blur the lines between disciplines. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments

4 Questions for Media Success

Dec 6, 2011 - Building a comprehensive media strategy. Comments

The Digital Video Dilemma

Nov 29, 2011 - A look at the value of digital video beyond the GRP. Comments

10 Tips for Building Fans via Facebook Advertising

Nov 22, 2011 - What are the interests and demographics of the people who already love your brand? Comments

No Shortage of Predictions at ad:tech NY 2011

Nov 15, 2011 - Predictions, statistics, and tidbits from the latest ad:tech conference. Comments

Bookmarking Banner Ads With AdKeeper

Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments

The Impact of the 2012 Election on the Digital Media Landscape

Nov 1, 2011 - With so much online election activity early on, digital media professionals should be planning ahead. Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

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