Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

explosion

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

More Effective Data Solutions: Bridging CRM and Digital Marketing

customers Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

4 Common Landing Page Mistakes

conversion-funnel-strategies Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall into any one of the above categories. Comments

Native Advertising in an Online World: 3 Questions for Marketers

Jul 28, 2013 - Advertorials in print and online serve different purposes. Consider these factors. Comments

There May Be More Media Waste in Your Campaign Than You Think

electronic-waste Jul 16, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Estee Lauder Endorses YouTube's TrueView Ad Format

youtubepulse Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Pre-Rolling in the Deep

preroll Jun 20, 2013 - Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Comments

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

yahoo Jun 20, 2013 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Comments

How to Effectively Leverage Social Media

social-branding Jun 18, 2013 - Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel. Comments

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

tencent Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

mediaquark Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

The Collaborative Economy: How It's Changing the Way People Consume Brands

sharingeconomy May 27, 2013 - And how brands can tap into this culture of sharing. Comments

The Rush to Go Live With Mobile

mobile-traffic May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments

Big Data Is Not Like Teenage Sex

bigdata May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments

Programmatic Buying: What We've Learned and Where We're Going

database Apr 23, 2013 - An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Comments

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

xaxis-logo Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

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