Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
The Impact of the 2012 Election on the Digital Media Landscape
Nov 1, 2011 - With so much online election activity early on, digital media professionals should be planning ahead. Comments
Topics in Media:
Lessons From a Real-Life 'Mad Woman'
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
AARP Launches Network to Target Over 50 Crowd
Oct 24, 2011 -
Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.
Comments
Supersize My Ad
Oct 18, 2011 - Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract or interrupt that experience. Comments
Managing the Madness
Oct 4, 2011 - Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Comments
Social Media + Search Marketing + Online Media = Success
Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments
Acquiring Media Planning Business in a 'New Normal' Age
Sep 20, 2011 - Do clients really understand the scope of work involved in planning and managing digital campaigns? Comments
Dell Defines Social Media ROI: An Interview With Rishi Dave
Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments
The Media Planner's Guide to Email Planning
Sep 6, 2011 - How to target new audiences and email lists. Comments
Social Media Marketing at Dell: An Interview With Rishi Dave
Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments
Mobile Advertising for Brands: Q&A With Millennial Media
Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
Thinking Beyond the 'Like'
Aug 2, 2011 - 10 tips for engaging and retaining your Facebook fans. Comments
Managing Your Brand Reputation
Jul 12, 2011 - It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive brand equity online. Comments
Buying and Placing Online Display Ads
Jul 6, 2011 - Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Comments
4 Questions for Agency Success
Jul 5, 2011 - Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Comments
Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments
Content Is a Tangible Media Strategy
Jun 14, 2011 - How to plan for content as part of a brand's media mix. Comments
Abandon the Campaign and Embrace the Channel
Jun 7, 2011 - To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Comments
Niche Media Planning: Ad-Supported Mobile Games
May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments
History Channel Reenlists With Microsoft Xbox for Civil War Special
May 27, 2011 -
Channel uses media platform to spur tune-ins for Memorial Day broadcast.
Comments
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