Media Planning

Supersize My Ad

Oct 18, 2011 - Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract or interrupt that experience. Comments

Managing the Madness

Oct 4, 2011 - Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Comments

Social Media + Search Marketing + Online Media = Success

Sep 27, 2011 - Focusing on just one area limits your ability to create synergy between these three channels. Comments

Acquiring Media Planning Business in a 'New Normal' Age

Sep 20, 2011 - Do clients really understand the scope of work involved in planning and managing digital campaigns? Comments

Dell Defines Social Media ROI: An Interview With Rishi Dave

Sep 13, 2011 - Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Comments

The Media Planner's Guide to Email Planning

Sep 6, 2011 - How to target new audiences and email lists. Comments

Social Media Marketing at Dell: An Interview With Rishi Dave

Aug 30, 2011 - Insights on tech and B2B social media marketing from an expert. First in a two-part series. Comments

Mobile Advertising for Brands: Q&A With Millennial Media

Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

Thinking Beyond the 'Like'

Aug 2, 2011 - 10 tips for engaging and retaining your Facebook fans. Comments

Managing Your Brand Reputation

Jul 12, 2011 - It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive brand equity online. Comments

Buying and Placing Online Display Ads

Jul 6, 2011 - Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Comments

4 Questions for Agency Success

Jul 5, 2011 - Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Comments

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

Jun 21, 2011 - Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Comments

Content Is a Tangible Media Strategy

Jun 14, 2011 - How to plan for content as part of a brand's media mix. Comments

Abandon the Campaign and Embrace the Channel

Jun 7, 2011 - To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a successful channel. Comments

Niche Media Planning: Ad-Supported Mobile Games

May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments

Kate Kaye | Media Planning

History Channel Reenlists With Microsoft Xbox for Civil War Special

May 27, 2011 - Channel uses media platform to spur tune-ins for Memorial Day broadcast. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments