Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

What Display Ad Tech Can Learn From Wall Street or Not

Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

Are Banner Clicks the Devil?

cpcfeatured Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments

Don't Just Check the Box on Content

checkbox Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

Is Programmatic Premium?

Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments

Does Your Brand Have a Content Marketing Strategy?

contentmarketing1 Feb 7, 2013 - An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified traffic and sales. Comments

Building the Digital Agency of the Future

nikelivestrong Feb 7, 2013 - Consider these five suggestions to manage this paradigm shift within the agency. Comments

Back-to-Basics Digital Marketing

back-to-basics Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

The Importance of Responsive Web Design in 2013

responsive Jan 29, 2013 - Let's look at some advantages of using responsive web design for your business. Comments

The Digital Agency of the Future

nordstromcasestudy Jan 28, 2013 - Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things. Comments

Shazam: Connecting TV and Digital Like Never Before - Part 2

Jan 25, 2013 - Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

Shazam: Connecting TV and Digital Like Never Before - Part 1

shazamfeatured Jan 24, 2013 - While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Comments

A Case for Human Value in the Media Planning Process

human-value Jan 8, 2013 - Conversations with industry folks who work outside of ad exchanges. Comments

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