Marketing News & Expert Advice
|
|
Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 11, 2012 - A look at where the future of online media buying is going. Comments
Topics in Media:
Aggregate Knowledge Lets Advertisers See 'What If?'
Dec 3, 2012 -
Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger.
Comments
Paid and Earned Media: How to Use Them Together?
Nov 30, 2012 - Consider this approach to measure the impact of Facebook ads on earned media. Comments
Data Management Platforms in India - Keys to Success
Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments
Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Nov 20, 2012 -
Groupon Hong Kong's display campaign drove sales using new production tool.
Comments
From Mad Men to Math Men - Insights From I-Com Global Summit 2012
Nov 15, 2012 -
I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally.
Comments
Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies
Nov 13, 2012 -
Interviews and observations on the state of mobile and digital marketing from ad:tech.
Comments
Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments
Sponsored Reviews Form Basis for Earned Ad Platform
Nov 5, 2012 -
When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter Technology Media, a company that works with 4,500 technology blogs to monetize their sites.
Comments
Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping
Nov 2, 2012 -
NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers.
Comments
How to Reach TV Audience Through Apps: The New Ecosystem
Oct 31, 2012 -
Marketers and agencies that represent high-end products and services should explore this channel. Here's why.
Comments
Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Oct 20, 2012 -
The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying.
Comments
Mobile First? Hold That Thought...
Oct 17, 2012 - Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Comments
Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
Comments
The Reality of 3-Screen Convergence
Oct 10, 2012 -
Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes.
Comments
Dear Agencies: Stop Validating Your Own Success Metrics – Part 1
Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments
Retargeting: Consumer Research Opportunity for Brand Marketers
Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments
Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Sep 19, 2012 - 10 myths to paid search marketing every brand marketer should pay attention to. Comments
The Video Opportunity in Japan
Sep 17, 2012 -
Client interest in video is high and will only continue as budgets shift more into digital.
Comments
Naver Curates a Strong Following in Japan
Sep 5, 2012 -
Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand.
Comments
Future Mobile Features to Shift Time From Stores to Mobile
Sep 3, 2012 -
It's time for apps to think inside the stores rather than just getting people there. Consider these approaches.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
