Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.


MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

The Collaborative Economy: How It's Changing the Way People Consume Brands

sharingeconomy May 27, 2013 - And how brands can tap into this culture of sharing. Comments

The Rush to Go Live With Mobile

mobile-traffic May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments

Big Data Is Not Like Teenage Sex

bigdata May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments

Programmatic Buying: What We've Learned and Where We're Going

database Apr 23, 2013 - An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Comments

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

xaxis-logo Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

What Display Ad Tech Can Learn From Wall Street or Not

Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Perception Is Reality in Japan

arfeatured Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

Are Banner Clicks the Devil?

cpcfeatured Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments

Don't Just Check the Box on Content

checkbox Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

Is Programmatic Premium?

Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments

Does Your Brand Have a Content Marketing Strategy?

contentmarketing1 Feb 7, 2013 - An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified traffic and sales. Comments

Building the Digital Agency of the Future

nikelivestrong Feb 7, 2013 - Consider these five suggestions to manage this paradigm shift within the agency. Comments

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