Media Planning

Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

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RTB: Blessing or Curse? [Video]

Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Digital Strategy Decisions

Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

open-hands Dec 11, 2012 - A look at where the future of online media buying is going. Comments

Aggregate Knowledge Lets Advertisers See 'What If?'

whatif Dec 3, 2012 - Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger. Comments

Paid and Earned Media: How to Use Them Together?

Nov 30, 2012 - Consider this approach to measure the impact of Facebook ads on earned media. Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

grouponconceptstorefeatured Nov 20, 2012 - Groupon Hong Kong's display campaign drove sales using new production tool. Comments

From Mad Men to Math Men - Insights From I-Com Global Summit 2012

icomsummitfeatured Nov 15, 2012 - I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Comments

Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

new-technologies Nov 13, 2012 - Interviews and observations on the state of mobile and digital marketing from ad:tech. Comments

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Sponsored Reviews Form Basis for Earned Ad Platform

inpowered-measure-1 Nov 5, 2012 - When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products. Yet advertisers are not making full use of this information, according to San Francisco-based NetShelter Technology Media, a company that works with 4,500 technology blogs to monetize their sites. Comments

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

nowlabaussiefeatured Nov 2, 2012 - NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Comments

How to Reach TV Audience Through Apps: The New Ecosystem

woximedia1 Oct 31, 2012 - Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

Mobile First? Hold That Thought...

Oct 17, 2012 - Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

The Reality of 3-Screen Convergence

three-screens Oct 10, 2012 - Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. Comments

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

Sep 27, 2012 - As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Comments

Retargeting: Consumer Research Opportunity for Brand Marketers

Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

Sep 19, 2012 - 10 myths to paid search marketing every brand marketer should pay attention to. Comments

The Video Opportunity in Japan

filmfeatured Sep 17, 2012 - Client interest in video is high and will only continue as budgets shift more into digital. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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