Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
May 27, 2011 - Channel uses media platform to spur tune-ins for Memorial Day broadcast. Comments
May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments
May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments
May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments
May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments
Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments
Apr 12, 2011 - Four steps of engagement and ROI for media planning. Comments
Apr 5, 2011 - Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Comments
Mar 29, 2011 - Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Comments
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
Mar 1, 2011 - Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Comments
Feb 22, 2011 - Four keyword research tools a PPC specialist would use and other keyword tips. Comments
Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments
Feb 8, 2011 - Ad tech firm brings psychographic targeting to Meebo's existing offerings. Comments
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments
Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments
Dec 28, 2010 - Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
June 5, 2013
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