Marketing News & Expert Advice
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Media Planning
Digital media planning requires more options than ever before — from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.
History Channel Reenlists With Microsoft Xbox for Civil War Special
May 27, 2011 - Channel uses media platform to spur tune-ins for Memorial Day broadcast. Comments
Topics in Media:
Search + Retargeting = Brand Embrace
May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments
Mobile: It's Here, So What Do I Do About It?
May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments
What's the Deal? Groupon for Hamburger Helper
May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments
How Twitter Makes Money
Apr 26, 2011 - A look at Twitter's advertising opportunities. Comments
Exchange Buyers: Third-Party Data Costs Not Always Justified
Apr 25, 2011 -
First-party data is informing most exchange buys as opposed to third-party data.
Comments
Drive, Capture, Convert, Optimize
Apr 12, 2011 - Four steps of engagement and ROI for media planning. Comments
Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Apr 5, 2011 - Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Comments
Social Media Benchmarking Q&A
Mar 29, 2011 - Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Comments
StumbleUpon Finds Footing With Ad Upgrade
Mar 15, 2011 - New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Comments
10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
There Are No Standard Answers for Unique Situations
Mar 1, 2011 - Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Comments
How Keyword Research and Competitive Search Fuels Display Campaigns
Feb 22, 2011 - Four keyword research tools a PPC specialist would use and other keyword tips. Comments
TrueView - YouTube Pilots Video Pre-Roll Ads
Feb 15, 2011 - Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Comments
Meebo Acquires Mindset Media to Augment Ad Relevance
Feb 8, 2011 - Ad tech firm brings psychographic targeting to Meebo's existing offerings. Comments
How Brands Can Tap Facebook and Twitter on Xbox and PS3
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
Ignore Industry Standards - Only You Can Gauge Success
Jan 18, 2011 - An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Comments
A Second Helping of Online Media's Alphabet Soup
Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments
Blurry Lines in 2011: Social + Search + Media
Jan 4, 2011 - Four tactical opportunities marketers can apply to blend social, search, and display. Comments
Attribution Reporting: The Most Overlooked Media Planning Tool
Dec 28, 2010 - Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Comments
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