Marketing News & Expert Advice
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Mobile
The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments
Topics in Media:
VivaKi Study Highlights Best Ad Models for Tablets
Apr 4, 2013 -
A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.
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Congratulations! You're a Product Owner!
Apr 4, 2013 -
Successful products are a company's best marketing tool.
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The Second Screen Boosts Engagement Levels
Apr 3, 2013 -
A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.
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#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter
Mar 28, 2013 -
Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.
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#SESNY: Mobile Marketing: Connecting With Your Audience on the Move
Mar 28, 2013 -
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach?
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Note-Taking App Google Keep Receives Official Unveiling
Mar 21, 2013 -
Google's latest offering aims to compete with Evernote.
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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Mar 18, 2013 -
Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks.
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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Counting Mobile Ads: Setting the Right Impression
Mar 13, 2013 -
Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale.
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ComScore: Over 129 Million Americans Own a Smartphone
Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Study: Many Brands Clueless on Meeting Mobile Customer Needs
Mar 7, 2013 -
The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives.
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The Second Screen: Is It Time?
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands
Mar 6, 2013 -
Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform.
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Mobile Trailblazer: Ben Beyda, Morpheus Media
Mar 5, 2013 -
As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing.
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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.
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RadioShack and Adidas Find Store Locators Ring Up Sales
Mar 4, 2013 -
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
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Skies the Limit for New Oreo App
Mar 1, 2013 -
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
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April 11, 2013
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April 18, 2013
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White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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