Marketing News & Expert Advice

Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Yuyu Chen | Mobile

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

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Yuyu Chen | Mobile

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Anna Bager | Mobile

The Mobile Opportunity, From the Mouths of Marketers [Study]

Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments

Matt Kapko | Social Media

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Matt Kapko | Mobile

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Shannon E. Denison | Mobile

Don't Settle for Segments

Sep 25, 2013 - Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments. Comments

Charlie Pownall | Mobile

Why Mobile Chat Requires Kid Gloves

Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments

Matt Kapko | Mobile

Millennial Media Forms Mobile Ad Exchange With AppNexus

Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Jonathan Blaugrund | Mobile

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

Ohad Hecht | Mobile

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

Joe Laszlo | Mobile

The Mobile Creative Moment

Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

Andy Radovic | Mobile

Mobile Trends in China and Opportunities for Brands

Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Shannon E. Denison | Mobile

Understanding Mobile Expertise Today

Aug 21, 2013 - Why database and direct marketing provide important clues on what makes an expert. Comments

Adaline Lau | Mobile

Coca-Cola's Opener App Gets Teens Excited About TV Ad

Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Jennifer Slegg | Mobile

Yelp Adds Mobile Reviews

Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Mary Lisbeth D'Amico | Mobile

Revamped Drync App Lets Users Buy Wine Within Seconds

Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

Cezary Pietrzak | Mobile

What Wearable Technology Means to the Future of Marketing

Aug 14, 2013 - Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Comments

Melinda Krueger | Mobile

Push vs. SMS

Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use? Comments

Jennifer Slegg | Mobile

Google+ Pulls Plug on Local App

Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

Sarah Hudgins | Mobile

The Year of Mobile (Privacy)

Jul 31, 2013 - For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Comments