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The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

office-fight

2 Must-Win Battles for CMOs

Melinda Krueger  |  Mobile

Jun 12, 2013 - The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos. Comments

Topics in Media:

Caitlin Rossman  |  Ad Industry Metrics

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

man-using-mobile Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

Caitlin Rossman  |  Mobile

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

Joe Laszlo  |  Mobile

(Re)Defining Mobile

man-using-mobile Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments

Matt Kapko  |  Mobile

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Matt Kapko  |  Mobile

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

Matt Kapko  |  Mobile

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

walmart May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Jonathan Blaugrund  |  Mobile

8 Ways to Make Banners More Powerful and Effective

digital-advertising May 23, 2013 - If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Comments

Matt Kapko  |  Mobile

Mobile Payments Company Payvia Acquires LA-Based Mogreet

man-using-mobile May 21, 2013 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees. Comments

James Dohnert  |  Mobile

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

mobile-video May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Matt Kapko  |  Mobile

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. Comments

Melinda Krueger  |  Mobile

Financial Services: The Mobile Vertical to Watch

counting-money May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

Matt Kapko  |  Mobile

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

mobile-measurement May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent. Comments

James Dohnert  |  Financial Services

75% of Consumers Use Mobile for Personal Finances

man-using-mobile May 10, 2013 - A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. Comments

Matt Kapko  |  CPG

Smartphone-Empowered Shopping Is the New Norm

mobile-checkout May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

Anna Bager  |  Mobile

How to Benefit From the Mobile Shift in Local Search

man-using-mobile May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments

Mary Lisbeth D'Amico  |  Mobile

Sharethrough Introduces Mobile Native Ad Platform

sharethrough May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. Comments

Marc Connor  |  Mobile

Why Your Website Is More Important Than Your Facebook Page

web-design May 3, 2013 - How can we maximize the power of our brand websites? Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Eric Bader, Mobilize

eabader-headshot May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments

Lisa Lacy  |  Strategies

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

coke-ahh-2 May 2, 2013 - The initiative includes 61 separate URLs. Comments

Melanie White  |  Strategies

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

sidshah-adobe Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns. Comments

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