Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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Mobile Acquisitions and Ads to Shape the Future of Social Media

Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

The New Mall Is Mobile – 6 Ways to Maximize Conversion

shutterstock-234409663-buy-buttons Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

Microsoft Opens Up Advertising on MSN Apps

shutterstock-193752605 Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise therein. Comments

Yahoo Pushes Further Into Mobile With Self-Service Platform

Yahoo Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google. Comments

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

attribution Jan 7, 2015 - Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Mobile Drives Online Sales on Christmas Day 2014

mobileholiday Jan 2, 2015 - IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2014. Comments

Rise of the Nomophobes

shutterstock-165362705-nomophobe Dec 23, 2014 - Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Comments

Will Losing Starbucks Mean the End of Square?

starbucks-new-logo Dec 22, 2014 - With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on its own mobile payment solution. Comments

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend. Comments

The Last Mobile Holiday?

mobile-holidays Dec 19, 2014 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space. Comments

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

What’s in Your Wallet...err Phone

mobile-payments Dec 15, 2014 - What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Comments

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