The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments
Apr 4, 2013 -
A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.
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Apr 4, 2013 -
Successful products are a company's best marketing tool.
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Apr 3, 2013 -
A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.
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Mar 28, 2013 -
Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.
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Mar 28, 2013 -
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach?
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Mar 21, 2013 -
Google's latest offering aims to compete with Evernote.
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Mar 20, 2013 -
The site has seven free game apps with three million downloads to date.
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Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Mar 18, 2013 -
Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks.
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Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Mar 13, 2013 -
Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale.
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Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Mar 7, 2013 -
The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives.
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Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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Mar 6, 2013 -
Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform.
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Mar 5, 2013 -
As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing.
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Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.
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Mar 4, 2013 -
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
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Mar 1, 2013 -
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars.
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