Home › Media › Mobile

Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

mobile-video

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

James Dohnert  |  Mobile

May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Topics in Media:

Matt Kapko  |  Mobile

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. Comments

Melinda Krueger  |  Mobile

Financial Services: The Mobile Vertical to Watch

counting-money May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

Matt Kapko  |  Mobile

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

mobile-measurement May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent. Comments

James Dohnert  |  Financial Services

75% of Consumers Use Mobile for Personal Finances

man-using-mobile May 10, 2013 - A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. Comments

Matt Kapko  |  CPG

Smartphone-Empowered Shopping Is the New Norm

mobile-checkout May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

Anna Bager  |  Mobile

How to Benefit From the Mobile Shift in Local Search

man-using-mobile May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments

Mary Lisbeth D'Amico  |  Mobile

Sharethrough Introduces Mobile Native Ad Platform

sharethrough May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. Comments

Marc Connor  |  Mobile

Why Your Website Is More Important Than Your Facebook Page

web-design May 3, 2013 - How can we maximize the power of our brand websites? Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Eric Bader, Mobilize

eabader-headshot May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments

Lisa Lacy  |  Strategies

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

coke-ahh-2 May 2, 2013 - The initiative includes 61 separate URLs. Comments

Melanie White  |  Strategies

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

sidshah-adobe Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns. Comments

Matt Kapko  |  Mobile

'Opportunistic' Mobile Ad Buying Surges on Apps

smartphone-apps Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange. Comments

Melanie White  |  Mobile

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

mobile-checkout Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments

Melinda Krueger  |  Mobile

Written Consent Required for SMS by October

textingsms Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments

Matt Kapko  |  Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according to a new report from IDC. Comments

Anna Bager  |  Mobile

No Time to Waste: 6 Mobile Musts

man-using-mobile Apr 10, 2013 - All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Comments

Matt Kapko  |  Mobile

VIDEO: Live Demo With Facebook Home

facebookhomedemo Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks us through the primary features and user experience of Facebook Home. Comments

Matt Kapko  |  Mobile

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

facebook-brand Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

James Dohnert  |  Mobile

VivaKi Study Highlights Best Ad Models for Tablets

vivaki-tablets Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Andrew Solmssen  |  Mobile

Congratulations! You're a Product Owner!

hype-people Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
  2. 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
  3. LinkedIn at 10: Identity Crisis?
  4. The Hidden Factors That Drive Social Media Behavior and Success
  5. ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
    • Quality Assurance Engineer
      Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is seeking a qualified candidate for...
    • Account Manager`
      Account Manager` (Incisive Events) - Hong Kong   Incisive Media is one of the world's fastest growing business-to-business information...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy