The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments
Oct 4, 2013 -
Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season.
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Oct 3, 2013 -
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
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Oct 2, 2013 -
IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report.
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Oct 1, 2013 -
Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile.
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Sep 26, 2013 -
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
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Sep 25, 2013 -
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
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Sep 23, 2013 -
With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips.
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Sep 18, 2013 -
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
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Sep 4, 2013 -
We can serve more relevant ads if we take the time to understand what, when, and where consumers are.
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Sep 1, 2013 -
Consider these drawbacks in mobile apps and why HTML5 will prevail.
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Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
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Aug 21, 2013 -
Let's take a look at some recent stats first.
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Aug 21, 2013 -
Why database and direct marketing provide important clues on what makes an expert.
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Aug 19, 2013 -
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
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Aug 16, 2013 -
Yelp now lets users leave reviews for businesses via their smartphones.
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Aug 14, 2013 -
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
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Aug 14, 2013 -
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
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Aug 8, 2013 -
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
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Jul 31, 2013 -
Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
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Jul 31, 2013 -
For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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