The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Jun 12, 2013 - The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos. Comments
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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Jun 7, 2013 -
A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
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Jun 5, 2013 -
The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere.
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Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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May 24, 2013 -
Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
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May 23, 2013 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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May 21, 2013 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
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May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
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May 15, 2013 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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May 14, 2013 -
The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.
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May 10, 2013 -
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
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May 9, 2013 -
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
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May 8, 2013 -
It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.
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May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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May 3, 2013 -
How can we maximize the power of our brand websites?
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May 3, 2013 -
Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.
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May 2, 2013 -
The initiative includes 61 separate URLs.
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Apr 25, 2013 -
ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns.
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