Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

taco-bell-store

Why Search Was Instrumental in the Growth of Taco Bell's App

Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

Are Mobile Games the Next Big Space for Advertisers?

mobilegames Feb 5, 2015 - This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers leverage the medium as an effective advertising platform? Comments

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

line-lineshop-logo Feb 4, 2015 - Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new opportunities for brands in the process. Comments

Facebook Expands Mobile Geo-Targeting With "Place Tips"

facebook-brand Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

The Death of Desktop: What Does It Mean for Retailers?

death-of-desktop Feb 2, 2015 - As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

The New Mall Is Mobile – 6 Ways to Maximize Conversion

shutterstock-234409663-buy-buttons Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

Microsoft Opens Up Advertising on MSN Apps

shutterstock-193752605 Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise therein. Comments

Yahoo Pushes Further Into Mobile With Self-Service Platform

Yahoo Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google. Comments

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