Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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Twitter's Digits Ditches Passwords

Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion. Comments

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21, 2014 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences. Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

The Idea of Brand Conquesting Becomes Real in the Mobile Era

shutterstock-91673237 Oct 15, 2014 - Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers. Comments

Mobile, the Ultimate Shopping Assistant, Says Google

fathers-day-mobile-shopping Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

Square Order Uses Mobile to Offer Coffee on Demand

shutterstock-192636923 Oct 8, 2014 - Square is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

Mobile Creative Standards: Keeping Up With the Phones-es

shutterstock-152196302 Sep 24, 2014 - As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Comments

Apple Pay: Playing Catch-Up With Asia

shutterstock-144774175 Sep 23, 2014 - Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Comments

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Proximity Marketing With Beacons

Mobile Targeting Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

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