Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

2015-firework

Mobile 2015: 4 Trends to Watch

Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views. Comments

Gearing Up for Mobile Payments: What You Need to Know

mobile-payments Nov 18, 2014 - As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Comments

Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

coupons Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream digital payment method in the coming year? Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

Has Facebook Lost Its Mojo as the Best Place to Reach the Mobile Youth?

facebook-mobile-blue Nov 6, 2014 - Which is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Comments

Why Do Smartphone Users Download Apps Only to Ignore Them?

shutterstock-200250458 Nov 4, 2014 - Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across mobile devices. Comments

Mobile Phones and Pizza Delivery

31oct14-scott-heron-mobile-and-pizza-hell-pizza-grab-1 Nov 2, 2014 - Mobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza delivery – but there is still considerable untapped potential for the future. Comments

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

mobilephone77 Oct 29, 2014 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Comments

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

adjustive-design Oct 28, 2014 - As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive" Web design. Comments

Apple Pay: Game Changer? Not in Asia

shutterstock-173434367 Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments

Twitter's Digits Ditches Passwords

Twitter Logo Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

shutterstock-131306483-japan-s-line Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

uber-logo Oct 22, 2014 - In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services promotion. Comments

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21, 2014 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences. Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

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