The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments
Jul 26, 2013 -
The publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will win and dominate.
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Jul 25, 2013 -
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Jul 24, 2013 -
Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad sales declined 14 percent over the same period to 14.6 million.
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Jul 24, 2013 -
Old question, new meaning, same answer.
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Jul 23, 2013 -
Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile.
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Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
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Jul 18, 2013 -
The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.
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Jul 18, 2013 -
Don't leave your brand's relevancy up to chance; make sure you have a social opportunity budget.
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Jul 17, 2013 -
Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago.
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Jul 17, 2013 -
These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mobile category.
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Jul 16, 2013 -
Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier.
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Jul 16, 2013 -
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them.
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Jul 15, 2013 -
Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising.
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Jul 11, 2013 -
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features.
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Jul 10, 2013 -
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
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Jul 10, 2013 -
Remember: your mobile messaging strategy must start and end with the customer.
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Jul 3, 2013 -
Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications.
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Jul 2, 2013 -
ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival.
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Jul 2, 2013 -
ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world.
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Jul 1, 2013 -
Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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