Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

Mobile Targeting

The Old Adage Is True: It’s All About Location, Location, Location

Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location data. Comments

Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Twitter Money Jul 1, 2014 - Twitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Comments

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Advertising Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

Twitter's MoPub Expands Native Ad Capabilities

Twitter Money Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

content Jun 26, 2014 - A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend. Comments

Poor Mobile Implementation Results in 68% Less Traffic [Study]

mobile-configuration-and-rankings-brightedge-mobile-share-report Jun 25, 2014 - A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Comments

Mode Matters More Than You Thought – Just Look at the Holidays

mobile-holidays Jun 25, 2014 - By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ways we connect and consume, so that we may market more efficiently. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

privacy-image-sew Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments

Amex/Uber Partnership - Who Wins?

message-addcard Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base. Comments

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Searching on a smartphone while on-the-go Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Live Entertainment Events Get Smart(phone)

live-performance-mobile Jun 4, 2014 - Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and festivals? Comments

China Is No Longer a Technical "Copycat"

mobile-map-shutterstock-120085516 Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

A Closer Look at Data Mechanics and Your Mobile Marketing

big-data-action May 28, 2014 - Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Comments

The 10 Things You Should Never Do on Your Phone in Business

smartphone6846 May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Pepsi's Mobile Strategy: It's the Content, Stupid

imag0714 May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer engagement. Comments

Mobile Industry Trends Revealed at GMIC 2014

mobile-map-shutterstock-120085516 May 18, 2014 - The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Comments

Opportunities for Brands to Use WeChat for Research

wechat May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

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