Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

mobilefirst

4 Steps for Building a Mobile-First Culture

Jul 10, 2015 - Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition. Comments

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

html-homepage-image Jul 9, 2015 - An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem? Comments

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

metrics-measurement Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not. Comments

3 Secrets to Branded Mobile App Engagement

mobile-apps Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Doritos Moves From 'Mobile-First" to "Mobile-Only"

bowlofdoritos Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate. Comments

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2, 2015 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social. Comments

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

interview-sapient Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

5 Questions in 5 Minutes With Facebook

facebook-automation Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments

The State of Live Video: Mobile, Global, and More Immersive Than Ever

mobile-video-liveevents Jun 25, 2015 - How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Comments

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

facebook-mobile-image Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

verizon-logo-one Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

5 Imperatives for Mobile Success

digital-evolution Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers achieve them. Comments

Amazon to Improve Shipping Efficiency With Uber-Like App

amazon-delivery Jun 17, 2015 - The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Comments

Pandora Adds Mobile to Programmatic

pandora-logo-two Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments

Realizing a Mobile Web Strategy

mobile-web Jun 15, 2015 - Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web designs is right for your business? Comments

Millennial Dads Turn to Digital Devices in Their Moments of Need

Google Logo Jun 12, 2015 - As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a parenting resource, according to Google data. Comments

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

apple-pay-mobile-jcpenny-mastercard Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

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