Marketing News & Expert Advice
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Mobile
The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments
Topics in Media:
What Compression Means for Ad Tech: A Wake-Up Call to Cut Out Waste
Jul 26, 2013 -
The publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will win and dominate.
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Facebook Ad Revenue Doubles Amid Mobile Surge
Jul 25, 2013 -
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iPhone Sales Boost Apple’s Resilience in Latest Quarter
Jul 24, 2013 -
Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad sales declined 14 percent over the same period to 14.6 million.
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Are Cookies Good for Us?
Jul 24, 2013 -
Old question, new meaning, same answer.
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Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile
Jul 23, 2013 -
Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile.
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News360 Helps Brands Find Audiences for Sponsored Content
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
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Google Maps Overhaul Arrives for iOS With Dedicated Tablet Design
Jul 18, 2013 -
The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.
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Every Brand Needs an S.O.B.
Jul 18, 2013 -
Don't leave your brand's relevancy up to chance; make sure you have a social opportunity budget.
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Ad Revenue Slides as Yahoo Pins Future on Mobile
Jul 17, 2013 -
Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago.
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iOS 7 Implications for Marketers
Jul 17, 2013 -
These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mobile category.
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Kickbit Rewards Engaged Cellphone Users With Mobile Data
Jul 16, 2013 -
Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier.
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BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Jul 16, 2013 -
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them.
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IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines
Jul 15, 2013 -
Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising.
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Google Overhauls Android Maps App
Jul 11, 2013 -
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features.
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Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012
Jul 10, 2013 -
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
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Digital Message Strategy
Jul 10, 2013 -
Remember: your mobile messaging strategy must start and end with the customer.
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The Revolution Will Be Tablet-ized
Jul 3, 2013 -
Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications.
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Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior
Jul 2, 2013 -
ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival.
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Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World
Jul 2, 2013 -
ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world.
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Solve Media Lifts Brand Awareness for Unilever
Jul 1, 2013 -
Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps.
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November 4-7, 2013
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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