Marketing News & Expert Advice
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Mobile
The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Mogreet Releases Text Marketing Guide
Feb 28, 2013 - The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Comments
Topics in Media:
Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s print magazine and website, as well apps for iOS and Android devices.
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Mobile World Congress: Brands Extol Virtues of Mobility
Feb 28, 2013 -
Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility.
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Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes
Feb 27, 2013 -
Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers. Only recently have they begun singing a different tune, as was evident here at Mobile World Congress this week.
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Viralheat Launches Developer Platform
Feb 27, 2013 -
The company says the platform will help developers make apps "more social."
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Responsive Design Overcomes Device Challenges
Feb 27, 2013 -
Is responsive web design the definitive answer for delivering a seamless user experience across devices?
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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Feb 26, 2013 -
If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress with a significant number of carrier executives on stage, announcing that the first devices to run the open mobile ecosystem will be made available to customers in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela beginning in July.
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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Feb 25, 2013 -
Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa announced a global partnership with Samsung and a group of technology providers that will broaden its mobile payment program and enable third parties to connect to the system.
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Sprint and Telefonica Form Mobile Advertising Alliance
Feb 25, 2013 -
Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint servicing 55 million customers in the US and Telefonica counting more than 314 million customers across 25 countries in Latin America and Europe. As teams work with advertisers and agencies to plan more multi-national campaigns, the alliance is also expected to expand to Asia.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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SES London: To Better Engage, Brands Must Understand Mobile Customers
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
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MMA Appoints New Members to Board of Directors
Feb 20, 2013 -
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June.
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Beyond Permission: On-Demand Marketing
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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Crossing the Screens
Feb 13, 2013 -
Media companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather than being compartmentalized.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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ESPN Celebrates 'Clutch Moments' in New Campaign
Feb 11, 2013 -
Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes.
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ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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MMA Forum: Mobile First Strategy Is Becoming the New Norm
Feb 1, 2013 -
Major brands are starting to see the value in tailoring their market strategy around the mobile platform.
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MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook
Jan 31, 2013 -
Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum.
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Facebook Sees 23% Mobile Ad Jump in Q4 2012
Jan 31, 2013 -
Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012.
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