Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

A dad working from home with his young son

Remembering Mobile Dads - and Not Just on Father’s Day

Jun 3, 2015 - Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations. Comments

Brands Fight Ad Blindness With Interactive Experiences

mobilesmartphones Jun 2, 2015 - Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into consideration. Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

Google Logo Jun 1, 2015 - Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

The Promising Features That Make The Apple Watch A Powerful Marketing Platform

applewatch May 21, 2015 - The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration of Apple Pay. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Wearables Are Still In Their First Inning

wearable-technology-vectors May 19, 2015 - The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have quite a bit to learn. Comments

Emojis Allow Brands to Engage on Messaging Apps

emoji-thumbsup May 18, 2015 - Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category. Comments

Samsung to Launch Apple Pay Alternative

Samsung Wallet May 18, 2015 - Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Comments

Mobile Commerce to Increase 32 Percent This Year

global-strategy-e-commerce May 15, 2015 - According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this year, doubling again by 2019. Comments

Mobile Is Not The Next Big Thing - It's Already the Big Thing

shutterstock-234409663-buy-buttons May 15, 2015 - As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Comments

Amazon Introduces App Advertising for Android and Fire

amazon logo May 14, 2015 - Amazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Comments

Are Facebook's Instant Articles the Next Wave in Branded Content?

facebook-automation May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

What Does the Growth of Mobile Payments Mean for Older Companies?

mobile-phone-promotion May 13, 2015 - As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platforms like Paypal and Venmo? Comments

Strengthen Your Case to Develop a Mobile Strategy

mobile-seo May 13, 2015 - Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Comments

A Glance Into the Future of Brand Loyalty

crystal-ball-future May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments

Make or Break for Apple Watch Marketing Potential

apple-watch-2 May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

MRC Calls for Separation of Desktop and Mobile Viewability

global-strategy-e-commerce May 6, 2015 - The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions should be separated. Comments

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

build-a-bear-logo May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments

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