Marketing News & Expert Advice
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Mobile
The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Solve Media Lifts Brand Awareness for Unilever
Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments
Topics in Media:
Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile
Jun 27, 2013 -
The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions.
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Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting
Jun 26, 2013 -
The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically modified targeting and custom-tailored messaging.
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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19, 2013 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
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StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Jun 18, 2013 -
Mobile advertising updates in Asia Pacific.
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Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
Jun 14, 2013 -
The bank's chief information officer shares his perspective on using social media for the feat.
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Driving Mobile Advertising for Automotive Brands
Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments
2 Must-Win Battles for CMOs
Jun 12, 2013 -
The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone
Jun 7, 2013 -
A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
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Debunking Mobile Wallet
Jun 5, 2013 -
Let's talk about how Apple Passbook relates to today's world and what's in it for you.
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(Re)Defining Mobile
Jun 5, 2013 -
The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere.
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
May 31, 2013 -
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon.
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TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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SoLoMoCo in Asia: Just Another Buzzword?
May 29, 2013 -
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses.
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Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'
May 24, 2013 -
Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
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Retail Stores Must Embrace the Mobile Internet in Today's Digital World
May 23, 2013 -
With showrooming on the rise, here are three ways retailers can fight back.
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8 Ways to Make Banners More Powerful and Effective
May 23, 2013 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21, 2013 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
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White Papers
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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