Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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Baidu Visualization Map Tracks Chinese New Year Migration

Jan 29, 2014 - Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

Localization Does Not Stand Alone in Marketing

map-pin-london Jan 16, 2014 - Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. Comments

FTC to Apple (and Mobile Community): Be Transparent

silver-apple-logo-apple-picture Jan 15, 2014 - Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Lenovo K800 Intel Atom smartphone video Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

chinamobile Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments

Toyota Speaks to Consumers With Voice Activated Mobile Ads

toyota-millennial-nuance Jan 14, 2014 - The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking their selections. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality

Two people shaking hands Jan 13, 2014 - Facebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

black-friday-checklist Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

mma-mondelez Dec 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments

Make Mobile a Priority in 2014

mobileads Dec 23, 2013 - Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Comments

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

unilever Dec 20, 2013 - Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region. Comments

IAB Mobile Center's Multi-Screen Manifesto for 2014

santa-claus-christmas Dec 18, 2013 - Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014. Comments

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

adobe Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments

Predictions for 2014: Smartphones, Showrooming, and Micro-location

mobileads Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

The Idea of Brand Conquesting Becomes Real in the Mobile Era

shutterstock-91673237 Dec 11, 2013 - Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers. Comments

 

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