Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

wish-bone-iphone-hed-2013

Solve Media Lifts Brand Awareness for Unilever

Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments

Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

mma-mondelez Jun 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments

Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting

man-using-mobile Jun 26, 2013 - The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically modified targeting and custom-tailored messaging. Comments

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

games Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

Nielsen: Second-Screens Are Changing Consumers' TV Habits

three-screens Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen. Comments

Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media

breezefeatured Jun 14, 2013 - The bank's chief information officer shares his perspective on using social media for the feat. Comments

Driving Mobile Advertising for Automotive Brands

Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments

2 Must-Win Battles for CMOs

office-fight Jun 12, 2013 - The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos. Comments

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

man-using-mobile Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

Debunking Mobile Wallet

passbook Jun 5, 2013 - Let's talk about how Apple Passbook relates to today's world and what's in it for you. Comments

(Re)Defining Mobile

man-using-mobile Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

fatfinger May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

SoLoMoCo in Asia: Just Another Buzzword?

fashionwall May 29, 2013 - Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Comments

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

walmart May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Retail Stores Must Embrace the Mobile Internet in Today's Digital World

mobileshopping-300x285 May 23, 2013 - With showrooming on the rise, here are three ways retailers can fight back. Comments

8 Ways to Make Banners More Powerful and Effective

digital-advertising May 23, 2013 - If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Comments

Mobile Payments Company Payvia Acquires LA-Based Mogreet

man-using-mobile May 21, 2013 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees. Comments

 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...