Marketing News & Expert Advice
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Mobile
The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.
Crossing the Screens
Feb 13, 2013 - Media companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather than being compartmentalized. Comments
Topics in Media:
Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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ESPN Celebrates 'Clutch Moments' in New Campaign
Feb 11, 2013 -
Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes.
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ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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MMA Forum: Mobile First Strategy Is Becoming the New Norm
Feb 1, 2013 -
Major brands are starting to see the value in tailoring their market strategy around the mobile platform.
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MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook
Jan 31, 2013 -
Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum.
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Facebook Sees 23% Mobile Ad Jump in Q4 2012
Jan 31, 2013 -
Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012.
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MMA Forum: Google Touts Analytics for Every Platform
Jan 31, 2013 -
Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum.
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Marketing With Snapchat: It's Not Just for the Kids
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
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Adobe Sees Super Bowl Mobile Video Doubling
Jan 30, 2013 -
A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year.
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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program
Jan 30, 2013 -
Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups who are now collaborating with brands like Oreo, Trident, belVita and Stride on new mobile pilots that will launch by early April.
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MMA and IAB Release Mobile Phone Creative Guidelines
Jan 29, 2013 -
The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment.
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More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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The Key to Branded Apps Is to Uncover Their Consumer Utility
Jan 25, 2013 -
To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this year at the Mobile Media Summit in San Francisco.
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Mobile Media Summit: Mobile Advertising Will Grow
Jan 24, 2013 -
Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013.
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4 Paths to Minimize Showrooming, Maximize Sales
Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
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AT&T Promo Portrays Lit Figures in Smartphone Era
Jan 22, 2013 -
A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign sponsored by AT&T to advertise its Talk and Surf plan.
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X Games Redesign Creates 100% Viewable Impressions
Jan 22, 2013 -
ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while watching TV, as well as a full mobile website experience.
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Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 -
Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.
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Is Facebook Still a Web First, Mobile Later Company?
Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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