Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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Mobile's Tipping Point Makes for a Hot Holiday Shopping Season

Nov 13, 2013 - The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for an integrated marketer's paradise? Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

6 Must-Haves for Your Next Mobile Push Notification Partner

nbamdellapenna Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments

Has Mobile Marketing Come of Age?

marinabay Nov 6, 2013 - Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Comments

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

yahoohk Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple iPad Air and iPad Mini with Retina display Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

linkedin-logo Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations

Pinkberry mobile ad campaign Oct 23, 2013 - The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an agency's ad server and that of the publisher. Columnist Joe Laszlo from IAB explains. Comments

In Mobile Advertising, the Black List is the New White List

mobile-app-tracking Oct 16, 2013 - Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Comments

Fortune 100 Brands Missing the Mobile Opportunity [Study]

A pile of smartphones Oct 11, 2013 - Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go. Comments

Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

the-mobile-playbook Oct 11, 2013 - Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Comments

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

man-apart Oct 11, 2013 - Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms? Comments

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

mobileads Oct 10, 2013 - Marketers - ask for more insights from your mobile ads. Comments

Beyond the Bubble: Why Marketers Must Redefine "Mobile First"

bubble for BG Oct 10, 2013 - It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Comments

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

mobilewebsite Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

The Mobile Opportunity, From the Mouths of Marketers [Study]

mobileshopping-300x285 Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments

Facebook Envisions Deeper Links in Mobile App Ads

facebook-cupcakes Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

 

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