Mobile

The latest stories and expert advice about mobile marketing, including how-to guides to using QR codes, augmented reality, smartphone apps, and approaches for marketing to consumers on-the-go.

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The New Mall Is Mobile – 6 Ways to Maximize Conversion

Jan 20, 2015 - Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

iBeacon Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to find the best technology. Comments

Microsoft Opens Up Advertising on MSN Apps

shutterstock-193752605 Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise therein. Comments

Yahoo Pushes Further Into Mobile With Self-Service Platform

Yahoo Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google. Comments

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

attribution Jan 7, 2015 - Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Mobile Drives Online Sales on Christmas Day 2014

mobileholiday Jan 2, 2015 - IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2014. Comments

Rise of the Nomophobes

shutterstock-165362705-nomophobe Dec 23, 2014 - Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Comments

Will Losing Starbucks Mean the End of Square?

starbucks-new-logo Dec 22, 2014 - With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on its own mobile payment solution. Comments

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend. Comments

The Last Mobile Holiday?

mobile-holidays Dec 19, 2014 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space. Comments

McDonald's Experiments With Geo-Marketing in Georgia

mcds1218 Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

What’s in Your Wallet...err Phone

mobile-payments Dec 15, 2014 - What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Comments

Mobile Search: Not Just on the Go

mobile usability Dec 11, 2014 - A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Comments

Mobile First! How to Hit the Ground Running in 2015

mobileads Dec 10, 2014 - The mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Comments

Yahoo Gemini Moves Into App Install Ads

yahoo-logo-for-thumbnail Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

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