A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

Photo of a Halloween pumpkin

Ads of the week: Halloween edition

Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle. Comments

3 things you need to know about bot traffic

robots Oct 29, 2015 - Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false. Comments

How can you market to millennial moms?

millennial-moms Oct 26, 2015 - Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Comments

Where is video going? 5 areas for marketers to focus on

emeraldcity Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

Why can't we all do a little less polluting?

nuclear-power-plant Oct 22, 2015 - If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Comments

Why micro moments will require mobile magic

magic-wizard-of-oz Oct 19, 2015 - Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation. Comments

The dawn of sustainable ad practices

sustainable-dawn-flickr-5118319347-8faa1dcdd4-z Oct 16, 2015 - It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising? Comments

Instant Articles reflect a changing publishing landscape

magazines-image Oct 15, 2015 - Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience. Comments

How can marketers combat the mobile ad viewability issue?

obama-binoculars Oct 15, 2015 - The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses. Comments

How Target's new ads show the real value of Shazam

shazam-to-shop Oct 15, 2015 - Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy. Comments

Millennial men the most emotional while watching video ads

dawson-meme Oct 13, 2015 - Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy? Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

Email is eating mobile, part 2

mobilefirst Oct 9, 2015 - As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent structure and mobile devices. Comments

Content marketing is being held back by a lack of strategy

content-attitudes Oct 9, 2015 - Content marketing is being widely adopted, but a lack of clear strategy and interference from senior management is holding content teams back. Comments

Could Google AMP be better than Facebook Instant Articles?

news-story Oct 7, 2015 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source. Comments

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4, 2015 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week. Comments

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences. Comments

Is Native Advertising Content Marketing?

nativeadvertising-contentmarketing Oct 1, 2015 - Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

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