Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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4 Tactics to Improve Google Display Network Lead Quality

Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

7 Ways to Make Video Ads Work Better for Your Brand

online-video-1 Mar 12, 2015 - Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

matt-van-dalsem-blackrock Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

Mobile Marketing and the War on Bikes: An Unlikely Comparison

mobile-iot Mar 11, 2015 - Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in our favor? Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

How Mobile Video Can Drive Advertising Success in the Auto Industry

cars-auto Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

Is the Apple Watch a Push Notification Killer?

apple-watch-photo Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

Interconnectedness and the Future of Media Buying

Image showing connected online digital world Mar 9, 2015 - Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing and media buying? Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Programmatic in China Part 3: The Private Marketplace

private-public Mar 8, 2015 - Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

Could Liquor Bottles Be the Next Big Thing in Advertising?

johnnie-walker-nfc Mar 4, 2015 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones. Is this ingenious or invasive? Comments

Pizza Hut Takes App Marketing Curbside

pizza-hut-logo Mar 3, 2015 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology. Comments

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3, 2015 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Comments

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2, 2015 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

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