Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
Selling Shoppers With In-Store Tablet Video
May 9, 2013 - Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Comments
Topics in Media:
YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
May 8, 2013 -
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
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How to Benefit From the Mobile Shift in Local Search
May 8, 2013 -
It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.
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YouTube Adds Email Notifications for Greater Privacy
May 7, 2013 -
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
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Sharethrough Introduces Mobile Native Ad Platform
May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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Real-Time Bidding: Ploy or Panacea?
May 7, 2013 -
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 -
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
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Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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Define Premium
May 6, 2013 -
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
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Why Your Website Is More Important Than Your Facebook Page
May 3, 2013 -
How can we maximize the power of our brand websites?
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Mobile Trailblazer: Eric Bader, Mobilize
May 3, 2013 -
Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.
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Predicting Consumer Behavior
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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Marketing in 2013 - Ads Are Only the Beginning
May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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Maximize Returns and Minimize Risk: A Portfolio Approach to Content
Apr 30, 2013 -
How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content?
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Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 -
Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct?
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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Being Green Every Day
Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Beyond Last Touch: Understanding Campaign Effectiveness
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May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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Six Things You Need To Know About Real-Time Advertising
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