Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

superbowl2015

Super Bowl XLIX: Ads, Trends, and Engagement

Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

Google, Microsoft, and Amazon Pay to Unblock Ads

Adblock Plus logo Feb 3, 2015 - The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Comments

Super Bowl XLIX Ad Winners and Losers

ClickZ Super Bowl XLIX coverage Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad dollars? Comments

Facebook Expands Mobile Geo-Targeting With "Place Tips"

facebook-brand Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

The Death of Desktop: What Does It Mean for Retailers?

death-of-desktop Feb 2, 2015 - As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

ClickZ's Super Bowl XLIX Live Coverage

ClickZ Super Bowl XLIX coverage Feb 1, 2015 - Check back here all night for the latest Super Bowl ad buzz. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

ad-blitz-youtube-halftime Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

The Increasingly Big Game Around the Big Game

super bowl Jan 28, 2015 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game. Comments

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. Comments

Mazda Ad Pops Off Page With Parallax Effects

mazda-3d-ad Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

Bud Light Offering Delivery Service Just in Time for the Super Bowl

bud-light-button-anheuser-busch Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones. Comments

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