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A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

friskies-games-for-cats

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

Lisa Lacy  |  Strategies

Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

Topics in Media:

Melinda Krueger  |  Mobile

Mobile Email - Metrics and Quick Wins

mobile-email Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

Kristin Kovner  |  Media Buying

10 Secrets to the Perfect Webinar

webinarboard Mar 19, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

Lisa Lacy  |  Mobile

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

samsung-galaxy-s4-launch Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Julie Ginches  |  Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

evolutionnew Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments

Melanie White  |  Mobile

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

albumatic Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments

Jeanniey Mullen  |  Publishing

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

Tessa Wegert  |  Media Buying

Advertisers Go Beyond Blogging With Branded Magazines

adrenalist Mar 14, 2013 - How will the magazine publishing industry fare now that brands are appropriating its format as their own? Comments

Susan Kuchinskas  |  Mobile

Mobile Searchers Take Action

nielsen-mobile-searches Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments

Joe Laszlo  |  Mobile

Counting Mobile Ads: Setting the Right Impression

man-using-mobile Mar 13, 2013 - Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Comments

Larry Allen  |  Display Advertising

Who Needs Big Data?

big-data Mar 11, 2013 - Focusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it propels your business to new heights. Comments

Keith Bonnici  |  Publishing

The Native Ad Buzz: Seeing Through the Noise

static-tv Mar 8, 2013 - Brands need to work closely with their media partners to act as a publisher and produce effective content that drives audience reaction. Comments

James Dohnert  |  Mobile

ComScore: Over 129 Million Americans Own a Smartphone

mobile-measurement Mar 7, 2013 - Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Comments

Lisa Lacy  |  Mobile

Study: Many Brands Clueless on Meeting Mobile Customer Needs

man-using-mobile Mar 7, 2013 - The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Comments

Tessa Wegert  |  Media Buying

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

Andrew Solmssen  |  Mobile

The Second Screen: Is It Time?

touchscreen Mar 7, 2013 - While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV. Comments

Matt Kapko  |  Mobile

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

urban-airship Mar 6, 2013 - Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform. Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Ben Beyda, Morpheus Media

benbeyda Mar 5, 2013 - As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing. Comments

Kristin Kovner  |  Media Buying

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

mobile-world-congress2 Mar 4, 2013 - The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive. Comments

Susan Kuchinskas  |  Mobile

RadioShack and Adidas Find Store Locators Ring Up Sales

adidas-before Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments

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