Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

YouTube is the world's largest video-sharing website

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

2015 Publisher Predictions

digital-publishing Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

yo-logo Dec 5, 2014 - Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," the new app sends a version of Paul's catchphrase. Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

3 Ways Brands Are Using Online Video for Holiday Campaigns

online-video-1 Dec 4, 2014 - This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Comments

A Beginner’s Guide to Programmatic Media

beginner-guide Dec 4, 2014 - Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Comments

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

28nov14-hsbc-campaign-pic Dec 3, 2014 - HSBC has taken a leap into mobile and video content with an interactive video offering. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

aol-logo-eraser-red Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space. Comments

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

programmatic Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. Comments

Programmatic: A Playground for Creativity

shutterstock-150989840-programmatic Dec 1, 2014 - Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential. Comments

Beacon-Triggered Offers Drive 60% More Engagement In-Store

shutterstock-152196302 Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

lenovo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

tumblrlogo1 Nov 26, 2014 - The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Comments

UNICEF #IMAGINEs a Better World for Children

unicef-imagine-thumbnail Nov 26, 2014 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine." Comments

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

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