Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments
Topics in Media:
Millennial Media Forms Mobile Ad Exchange With AppNexus
Sep 18, 2013 -
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
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Six Best Practices to Steal from Native Advertising
Sep 17, 2013 -
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Sep 16, 2013 -
China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region.
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According to Wikipedia, Digital Magazines Do Not Exist
Sep 13, 2013 -
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
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How to Create Engaging Ads: Good, Better, and Best Practices
Sep 13, 2013 -
Putting engagement to work for your brand on mobile video.
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5 Ways to Maximize the Value of Your Content
Sep 12, 2013 -
Producing quality content is expensive but here are five steps to get you started.
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Content Curation for Brands - Time to Take a Deeper Dive
Sep 12, 2013 -
Content curation is about adding value, not getting a quick marketing fix.
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Creating an Inbound Marketing Content Strategy
Sep 11, 2013 -
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
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More Effective Data Solutions: Bridging CRM and Digital Marketing
Sep 9, 2013 -
Integrating longstanding marketing practices with new customer communication channels.
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Digital Media's Social Summer
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Sep 4, 2013 -
We can serve more relevant ads if we take the time to understand what, when, and where consumers are.
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Getting' Jiggy With GIFs
Sep 3, 2013 -
How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution.
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5 Things to Do Today to Make the Rest of Your Year Easier
Sep 3, 2013 -
The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year.
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Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Sep 2, 2013 -
With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia.
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The State of Video Advertising
Sep 2, 2013 -
An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid.
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HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Sep 1, 2013 -
Consider these drawbacks in mobile apps and why HTML5 will prevail.
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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Aug 30, 2013 -
Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device.
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Pandora Shares Strategy for Introducing Video Ads
Aug 29, 2013 -
Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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To Skip or Not to Skip: The Question of Pre-Roll Ads
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
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November 4-7, 2013
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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