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A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

Greg Jarboe  |  Video

May 10, 2013 - YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. Comments

Topics in Media:

James Dohnert  |  Financial Services

75% of Consumers Use Mobile for Personal Finances

man-using-mobile May 10, 2013 - A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. Comments

Tony Zito  |  Display Advertising

How Advertisers Can More Effectively Engage Consumers on Pinterest

pinterest-redesign May 10, 2013 - Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Comments

Jeanniey Mullen  |  Publishing

How Important Is Discovery?

discoverymap May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments

James Dohnert  |  Media Planning

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Matt Kapko  |  CPG

Smartphone-Empowered Shopping Is the New Norm

mobile-checkout May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

Tessa Wegert  |  Media Buying

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Justin Foster  |  Video

Selling Shoppers With In-Store Tablet Video

brookstone-ipad-app May 9, 2013 - Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Comments

Melanie White  |  Video

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

YouTube logo May 8, 2013 - YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film. Comments

Anna Bager  |  Mobile

How to Benefit From the Mobile Shift in Local Search

man-using-mobile May 8, 2013 - It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Comments

Jessica Lee  |  Video

YouTube Adds Email Notifications for Greater Privacy

youtube-email-notification May 7, 2013 - YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user. Comments

Mary Lisbeth D'Amico  |  Mobile

Sharethrough Introduces Mobile Native Ad Platform

sharethrough May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. Comments

Frank Sinton  |  Video

Real-Time Bidding: Ploy or Panacea?

real-time May 7, 2013 - Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space. Comments

Greg Jarboe  |  Video

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

James Dohnert  |  Video

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

brightroll May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments

Greg Jarboe  |  Video

6 Billion Hours of Video Watched on YouTube Each Month

gen-c-with-smartphone-watch-youtube May 6, 2013 - With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C. Comments

Lisa Lacy  |  Strategies

Live From Salt Lake City, It's Domino's Pizza

toppings-2 May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

Larry Allen  |  Display Advertising

Define Premium

quality-assurance May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

Marc Connor  |  Mobile

Why Your Website Is More Important Than Your Facebook Page

web-design May 3, 2013 - How can we maximize the power of our brand websites? Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Eric Bader, Mobilize

eabader-headshot May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments

Alex Godelman  |  Publishing

Predicting Consumer Behavior

future-predictions May 3, 2013 - More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer. Comments

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