Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views. Comments

Gearing Up for Mobile Payments: What You Need to Know

mobile-payments Nov 18, 2014 - As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Comments

Facebook vs. YouTube – Who Will Win the Video Advertising War?

online-video-advertising Nov 18, 2014 - New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Comments

Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

coupons Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream digital payment method in the coming year? Comments

Cleaning Up the Ad Clutter

ad-clutter Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

3 Must-Have Features for Successful Native Ad Campaigns

nativeadimage Nov 17, 2014 - Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Comments

Mozilla Begins Displaying Ads in Firefox 33.1

Mozilla Firefox web browser logo Nov 14, 2014 - The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

Programmatic Continues to Grow Even as Challenges Linger

programmatic-advertising-pulse Nov 12, 2014 - New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Comments

6 Steps for a Bountiful Publisher Thanksgiving

thanksgiving-feast Nov 10, 2014 - Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

Monty the Penguin Breaks Records, Wins Christmas

sam-and-monty-screenshot Nov 7, 2014 - British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial shares and caused merchandise to sell out within hours. Comments

JCPenney Optical Drives More Store Visits With Google Advertising

jcp-optical Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Measuring Online TV Through Behavior-Based Measurements

shutterstock-206087233-online-tv-charlie-wang Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

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