Marketing News & Expert Advice
|
|
|
Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
Pandora Shares Strategy for Introducing Video Ads
Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments
Topics in Media:
Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
Comments
To Skip or Not to Skip: The Question of Pre-Roll Ads
Aug 29, 2013 -
If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format.
Comments
The Mobile Creative Moment
Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
Comments
SVG Media Aims to Demystify Digital Ecosystem in India
Aug 26, 2013 -
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Comments
The True Value of Media
Aug 26, 2013 -
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
Comments
Screened Out
Aug 25, 2013 -
Is multi-screening the new buzzword? A few tips to get you started.
Comments
Publishing Technology Buzzwords Debunked
Aug 23, 2013 -
Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you.
Comments
Branded Content Loves Email
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
Comments
Mobile Trends in China and Opportunities for Brands
Aug 21, 2013 -
Let's take a look at some recent stats first.
Comments
NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Aug 21, 2013 -
NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
Comments
Farmers Insurance Revives Preventative Tips for Short Attention Spans
Aug 21, 2013 -
The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos.
Comments
Understanding Mobile Expertise Today
Aug 21, 2013 -
Why database and direct marketing provide important clues on what makes an expert.
Comments
Google Brings Skippable In-Stream Video Ads to Online Games
Aug 20, 2013 -
Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob.
Comments
ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
Comments
How to Create a Real-Time Brand Newsroom
Aug 20, 2013 -
Turn your brand newsroom into a scalable, real-time content network.
Comments
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Aug 19, 2013 -
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
Comments
5 Tips to Build an Engaging Mobile Video Ad Campaign
Aug 18, 2013 -
First, let's examine where, what, and how mobile consumers behave today.
Comments
Yelp Adds Mobile Reviews
Aug 16, 2013 -
Yelp now lets users leave reviews for businesses via their smartphones.
Comments
1 Instagram Follower Is Worth 10 Twitter Followers
Aug 16, 2013 -
The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way.
Comments
Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Aug 15, 2013 -
Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
