Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

denny-s-atari

Denny’s and Atari Appeal to Gen X With Mobile Games

Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, but must be used strategically. Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Vine's New "Loop Counts" May Cause Video Marketing Deception

vine Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their videos are. Comments

The Old Adage Is True: It’s All About Location, Location, Location

Mobile Targeting Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location data. Comments

Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Twitter Money Jul 1, 2014 - Twitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Comments

Opportunistic On-Demand Users Spike Overall Video Viewing

video-on-demand Jul 1, 2014 - A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and exciting opportunities for digital marketers. Comments

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Advertising Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

Apple TV: Curation, Choice, and Closed Ecosystems

Apple logo Jul 1, 2014 - Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for video app developers. Comments

MRC Approves Transaction on Viewable Impressions for Video Ads

video-shutterstock-92000435 Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too

chipotle-scarecrow Jun 30, 2014 - YouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hungry audience. Comments

Twitter's MoPub Expands Native Ad Capabilities

Twitter Money Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Google I/O: Better-Connected World, Greater Advertising

Google Logo Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

content Jun 26, 2014 - A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

How Yahoo Is Boosting Native Advertising’s Rep

Yahoo Jun 26, 2014 - With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers can use as case studies to pitch the ads to agency clients. Comments

Poor Mobile Implementation Results in 68% Less Traffic [Study]

mobile-configuration-and-rankings-brightedge-mobile-share-report Jun 25, 2014 - A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Comments

Pixability Consumer Electronics Study Pinpoints Role of YouTube

pixability-consumer-electronics-study Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

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