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A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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RadioShack and Adidas Find Store Locators Ring Up Sales

Susan Kuchinskas  |  Mobile

Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments

Topics in Media:

Melanie White  |  Mobile

Skies the Limit for New Oreo App

oreoskies Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect people through the stars. Comments

Jeanniey Mullen  |  Publishing

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Lisa Lacy  |  Mobile

Mogreet Releases Text Marketing Guide

smart-phones Feb 28, 2013 - The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Comments

Susan Kuchinskas  |  Mobile

Native App Drives Engagement for Chevy

screen-shot-2013-02-26-at-5-05-29-pm Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s print magazine and website, as well apps for iOS and Android devices. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Brands Extol Virtues of Mobility

Mobile World Congress logo Barcelona Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility. Comments

Tessa Wegert  |  Media Buying

How to Win the Oscars (and Your Next Digital Campaign)

samsung-tim-burton Feb 28, 2013 - Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Comments

James Dohnert  |  Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

online-video Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

mobile-world-congress-2013 Feb 27, 2013 - Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers. Only recently have they begun singing a different tune, as was evident here at Mobile World Congress this week. Comments

Lisa Lacy  |  Mobile

Viralheat Launches Developer Platform

viralheat Feb 27, 2013 - The company says the platform will help developers make apps "more social." Comments

Hernán Gonzalez  |  Mobile

Responsive Design Overcomes Device Challenges

shutterstock-111668774 Feb 27, 2013 - Is responsive web design the definitive answer for delivering a seamless user experience across devices? Comments

Matt Kapko  |  Mobile

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

mozilla-firefox Feb 26, 2013 - If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress with a significant number of carrier executives on stage, announcing that the first devices to run the open mobile ecosystem will be made available to customers in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela beginning in July. Comments

Leah Block  |  Media Planning

There May Be More Media Waste in Your Campaign Than You Think

electronic-waste Feb 26, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

visa-mastercard Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa announced a global partnership with Samsung and a group of technology providers that will broaden its mobile payment program and enable third parties to connect to the system. Comments

Matt Kapko  |  Mobile

Sprint and Telefonica Form Mobile Advertising Alliance

telefonica-sprint Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint servicing 55 million customers in the US and Telefonica counting more than 314 million customers across 25 countries in Latin America and Europe. As teams work with advertisers and agencies to plan more multi-national campaigns, the alliance is also expected to expand to Asia. Comments

Matt Kapko  |  Ad Spend

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

Walter Knapp  |  Publishing

Should Publishers Optimize for Mobile?

mobile-publishing Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

Lisa Lacy  |  Mobile

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Tessa Wegert  |  Media Buying

3 Add-Ons to Enhance Your Online Ads

thor-media-playlist Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression. Comments

Melanie White  |  Mobile

MMA Appoints New Members to Board of Directors

Silhouette of five people on a beach Feb 20, 2013 - The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June. Comments

Melinda Krueger  |  Mobile

Beyond Permission: On-Demand Marketing

angry-at-email Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments

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