Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Pandora Shares Strategy for Introducing Video Ads

Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

To Skip or Not to Skip: The Question of Pre-Roll Ads

mobile-video Aug 29, 2013 - If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Comments

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

SVG Media Aims to Demystify Digital Ecosystem in India

indian-digital-media-landscape-2013-final Aug 26, 2013 - SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country. Comments

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Publishing Technology Buzzwords Debunked

keywords2 Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments

Branded Content Loves Email

capitol-couture Aug 22, 2013 - There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

Farmers Insurance Revives Preventative Tips for Short Attention Spans

farmers-insurance Aug 21, 2013 - The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Comments

Understanding Mobile Expertise Today

mobilemarketing Aug 21, 2013 - Why database and direct marketing provide important clues on what makes an expert. Comments

Google Brings Skippable In-Stream Video Ads to Online Games

games Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments

ComScore: Consumers Watched Over 48 Billion Online Videos in July

online-video Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

How to Create a Real-Time Brand Newsroom

crowdsourcing-curation Aug 20, 2013 - Turn your brand newsroom into a scalable, real-time content network. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

Yelp Adds Mobile Reviews

Yelp Consumer Alert Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

1 Instagram Follower Is Worth 10 Twitter Followers

instagram-video Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way. Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Oklahoma Music Hall of Fame Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Comments

 

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