Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Welcome to the Age of Multiscreen Storytelling

Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

Mobile Display: Have No Fear!

mobile-display-thumbnail-image Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving. Comments

5 Myths About Mobile Content Strategies and What You Can Do Instead

mobilephone77 Aug 6, 2014 - Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths about what it means to optimize content for mobile, and different alternatives to these myths. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Learning Lessons: Net Neutrality and the Future of Online Education

online-learning-diploma Aug 5, 2014 - The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers. Comments

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

digital-publishing Aug 5, 2014 - Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels and therefore increase their traffic and revenue. Comments

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a lot from these shoe retailers' tactics. Comments

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

activa Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this? Comments

App Marketing Costs Continue to Rise

mobile-apps Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs? Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base. Comments

The Eyes Have It: Looking Ahead to Visual Web 2.0

all-seing-eye Jul 30, 2014 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology. Comments

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube, and BuzzFeed had to say. Comments

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers. Comments

Can Social Help Solve Video Advertising Ad Fraud?

online-video-1 Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better picture of how their video ad is performing. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

amazon Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

Mobile and the Rise of Digital in China

China flag Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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