Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

mobile-web

Realizing a Mobile Web Strategy

Jun 15, 2015 - Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web designs is right for your business? Comments

Millennial Dads Turn to Digital Devices in Their Moments of Need

Google Logo Jun 12, 2015 - As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a parenting resource, according to Google data. Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

apple-pay-mobile-jcpenny-mastercard Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

In Defense of the Banner Ad

advertising-words Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated. Comments

The Sharing Economy Lays Its Foundation in Asia

car-sharing-economy Jun 9, 2015 - Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

hugh-jackman-keurig-cup-half-full Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

Apple Pay Coming to UK Retail Stores from July

applepay Jun 9, 2015 - Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Comments

Apple to Upgrade Siri and Update Maps

apple-watch-public-transit-apple-maps Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

cross-device-mobile-tablet Jun 7, 2015 - In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Comments

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Adobe Flash Player logo Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

Norwegian Airline Creates Emoji URL

norwegian-airlines Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for an airplane, slot machine and money. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

The Next Stop for Everywhere Marketing: Mobile Apps

appstore Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

AdWords Offers Updates to YouTube Brand Lift Insights

youtube-b2b Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

YouTube’s First Decade: The Top Ads and the Trends That Define Them

youtube-logo Jun 3, 2015 - YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

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