Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

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Mobile Commerce in Asia Continues to Zig as the World Zags

Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

A Beginner’s Guide to Mobile SEO

navneet-kaushal-long-post-mobile-seo-12sept2014-mobile-seo-guide Sep 16, 2014 - SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

TotallyHer Launches as Native-Only Site for Brands

totallyher Sep 11, 2014 - Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments

Unruly Launches Mobile-First Native Video Ad Format

adidas-unruly Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience. Comments

6 Top-Secret Content Marketing Growth Hacks

growth Sep 10, 2014 - These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Comments

Nielsen: Older Adults Embracing Digital Video Viewing

nielsen18 Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens. Comments

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